LinkedIn Sales Navigator vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
TechTarget Priority Engine
Score 7.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
LinkedIn Sales NavigatorTechTarget Priority Engine
Editions & Modules
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Sales NavigatorTechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LinkedIn Sales NavigatorTechTarget Priority Engine
Considered Both Products
LinkedIn Sales Navigator

No answer on this topic

TechTarget Priority Engine
Chose TechTarget Priority Engine
TechTarget has much more specific information. You can see actual names and titles of prospect engaging with content. This makes a cold call a little more warm.
Chose TechTarget Priority Engine
I didn't select TechTarget, but I do appreciate the content information that it provides.
Chose TechTarget Priority Engine
TTPE in my mind is a blend of the two. It has pretty accurate contact info, and also great at sending the reports that I mentioned. While Demandbase uses a scoring system for targets, TechTarget Priority Engine just sends the name. so it's nice to check it against DB and get a …
Chose TechTarget Priority Engine
They are different tools and don't directly compete.
Chose TechTarget Priority Engine
Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current …
Top Pros
Top Cons
Features
LinkedIn Sales NavigatorTechTarget Priority Engine
Prospecting
Comparison of Prospecting features of Product A and Product B
LinkedIn Sales Navigator
8.2
174 Ratings
7% above category average
TechTarget Priority Engine
-
Ratings
Advanced search8.5174 Ratings00 Ratings
Identification of new leads8.4172 Ratings00 Ratings
List quality8.4168 Ratings00 Ratings
List upload/download8.0114 Ratings00 Ratings
Ideal customer targeting8.2167 Ratings00 Ratings
Load time/data access7.8154 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LinkedIn Sales Navigator
8.1
172 Ratings
7% above category average
TechTarget Priority Engine
7.3
8 Ratings
6% below category average
Contact information7.8151 Ratings7.68 Ratings
Company information8.0172 Ratings7.78 Ratings
Industry information8.3167 Ratings6.68 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LinkedIn Sales Navigator
8.2
169 Ratings
10% above category average
TechTarget Priority Engine
-
Ratings
Lead qualification process8.1128 Ratings00 Ratings
Smart lists and recommendations8.5151 Ratings00 Ratings
Salesforce integration7.7124 Ratings00 Ratings
Company/business profiles8.4165 Ratings00 Ratings
Alerts and reminders8.0147 Ratings00 Ratings
Data hygiene8.0147 Ratings00 Ratings
Automatic data refresh8.0127 Ratings00 Ratings
Tags8.4122 Ratings00 Ratings
Filters and segmentation8.3156 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LinkedIn Sales Navigator
8.0
73 Ratings
6% above category average
TechTarget Priority Engine
-
Ratings
Sales email templates7.966 Ratings00 Ratings
Append emails to records8.163 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
LinkedIn Sales Navigator
-
Ratings
TechTarget Priority Engine
6.2
7 Ratings
21% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings6.87 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings7.77 Ratings
Buyer journey tracking00 Ratings6.37 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.65 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings7.05 Ratings
Best Alternatives
LinkedIn Sales NavigatorTechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lusha
Lusha
Score 8.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Qualified
Qualified
Score 9.6 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Demandbase One
Demandbase One
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LinkedIn Sales NavigatorTechTarget Priority Engine
Likelihood to Recommend
8.4
(175 ratings)
7.8
(15 ratings)
Likelihood to Renew
8.0
(3 ratings)
-
(0 ratings)
Usability
7.5
(5 ratings)
-
(0 ratings)
Support Rating
9.0
(3 ratings)
7.7
(2 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
LinkedIn Sales NavigatorTechTarget Priority Engine
Likelihood to Recommend
LinkedIn
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
Read full review
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Pros
LinkedIn
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
Read full review
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
LinkedIn
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
Read full review
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Likelihood to Renew
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Read full review
TechTarget
No answers on this topic
Usability
LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
Read full review
TechTarget
No answers on this topic
Support Rating
LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
Read full review
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read full review
Implementation Rating
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
Read full review
TechTarget
No answers on this topic
Alternatives Considered
LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
Read full review
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review
Return on Investment
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Read full review
ScreenShots