Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.4 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Tableau Desktop
Score 8.4 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$75
per month
Tableau Public
Score 9.7 out of 10
N/A
Tableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.
$0
per month
Pricing
LookerTableau DesktopTableau Public
Editions & Modules
No answers on this topic
Tableau
$75
per month per user
Tableau Enterprise
$115
per month per user
No answers on this topic
Offerings
Pricing Offerings
LookerTableau DesktopTableau Public
Free Trial
YesNoNo
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
YesYesNo
Entry-level Setup FeeRequiredNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing.All pricing plans are billed annually.
More Pricing Information
Community Pulse
LookerTableau DesktopTableau Public
Considered Multiple Products
Looker
Chose Looker
Tableau is also a great BI tool, but it felt a lot less flexible to me in terms of customization of data. As a visual platform, Tabluea is incredible; it can produce unbelievably rich visualizations and dashboards. It's also easier to get set up on Tableau too, but ultimately …
Chose Looker
Tableau has an adoption issue of having to upgrade to the most recent Tableau reader. In my experience it was very difficult to get the sales team to do this. microstrategy was the most overly complicated reporting software I have ever used. You need a consultant to do …
Chose Looker
In terms of user interface and freedom of customization, Tableau is probably still better than Looker.
However, Looker is very good in scenarios where multiple data sources and dashboards already exist within the organization and need to be integrated/unified in one place. That …
Chose Looker
Looker is considerably easier to learn than any of the other tools listed above. For example, Tableau does offer a robust selection of visualizations, however setting them up and plotting the data correctly is considerably harder than in Looker. Another major advantage of …
Chose Looker
We use both Looker and Tableau. It depends on the specific team. However, there is a clear correlation that we use Tableau more often when there are more data sources, including financial data.
Chose Looker
Looker and Tableau are similar products with benefits and drawbacks according to which software you choose to employ. Looker is a Google product whereas Tableau is a Salesforce product. Depending on your existing tech stack it is recommended to leverage the integrated, native …
Chose Looker
Looker is free, so it's certainly better bang for your buck. It's a good platform for someone who just needs a quick way to look at the data they have. It doesn't have some of the advanced functionality that Tableau has, but it integrates well with the Google ecosystem, so it's …
Chose Looker
I don't remember much about Tableau, but it was chaotic and poorly set up for our company.
Chose Looker
Tableau did not have the customization that we were told it had, and it was expensive. Domo looks promising, but is also expensive so we haven't purchased it (we may in the future). Google Sheets was very basic and did fine for what it was, but we needed something a bit more …
Chose Looker
The learning curve for Tableau Cloud was too steep for our team. After watching a couple of YouTube videos, anyone can begin connecting data sources and creating reports with Looker. Looker is also free with Google Workspace, making the decision between Looker and Tableau a …
Chose Looker
Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
Chose Looker
It takes forever sometimes to have data ready in Tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
Chose Looker
Better in terms of data configuration with slight harder learning curve, available help material is not that much and we usually have to connect with Looker Help with chat for our data and analysis questions. While Looker offers a wide range of visualization options, there were …
Chose Looker
If you company is using Google suite products, Looker is a no-brainer. Tableau is probably the most flexibly but as a result it has the least governance capabilities. Power BI is kind of old-school in terms of how it feels to use it. I think in general, Looker brings a lot of …
Chose Looker
Compared to Tableau I much prefer Looker. While they both have similar features (Tableau actually has more ability to drill down and edit data from various sources), for a mildly technical user, they're able to set up a report rather quickly and customize it to look a certain …
Chose Looker
Tableau provides additional visual functionality and is great for more in-depth visuals or further data exploration, but it is costly and an extremely robust solution for simple data reporting. Looker can't be beat when it comes to integrating with other G-Suite tools. All in …
Chose Looker
Looker stacks up well against other data providers for usability and friendly interfaces, plus the ability to customise. We actually integrate Looker with other analytics tools in the same sphere (power bi, Dreamdata and others) so that we can have one comprehensive dashboard …
Chose Looker
Tableau was significantly more expensive than Looker, more detailed, and required more set-up. Overall, Tabluea is great; we just didn't need something that robust. Plus, our client budgets can't afford a multi-year contract. Perhaps once they scale more, we'll need something …
Chose Looker
Looker was the most customizable option for our business and cost wise made the most sense. They do have a free tier option that some of the other weren't offering to us at the time. Looker has a great- mobile app solution while Tableau is a desktop-based platform. Tableau also …
Chose Looker
The biggest advantage that Looker Studio has is that it's really easy to use and to distribute to other use. You can have a really complex report set up in a couple of minutes with an extract data source that enables Looker to update really fast.
Chose Looker
Looker is a great fit for our company because we have collaborative analytics workflows and complicated data ecosystems and because of its strengths in data modeling, integration, and collaboration.
Brand name and peer recommendations also helps us to select Looker against …
Chose Looker
We haven't had a proper benchmarking done. We might consider looking at other options, but this thing is deeply integrated into our platform, so not anytime soon.
Chose Looker
I choose Looker when I need quick charts. It is easier to start and configure, browser-based, and easy to connect with Google Sheets. This gives it a good competitive advantage when comparing pricing—other similar tools have expensive licenses. In a corporate Google …
Tableau Desktop
Chose Tableau Desktop
Looker has the benefit of being owned by Google and seamless interface with BigQuery. We didn't use BigQuery at the time, so the benefit wasn't realized. However, we are starting to use it more and more, and will be evaluating Looker again.

The main drawback of Looker compared …
Chose Tableau Desktop
Tableau is more flexible than these - I liked QlikView old version a lot but have not used the Qlik Sense etc new ones. Tableau user logic is harder to understand than Looker Studio. However it's more trust worthy. Connecting internet sources to Tableau Desktop is much harder. …
Chose Tableau Desktop
Tableau can create visually attractive customizable dashboards than can quickly by drag-drop while in power bi we can create simple dashboard. Power bi support lesser data source while in Tableau there is a lot of options
When we talk about data handling tableau is a clear …
Chose Tableau Desktop
We shifted to Tableau as it performs better than power BI. Tableau can handle data from multiple data sources while Power BI is restricted to limited data sources.
Chose Tableau Desktop
  • It's easy to use and has a great selection of color palettes and templates.
  • Easy to learn.
  • Easy to share reports.
Chose Tableau Desktop
The online and public versions are only good for the hobbyist because they are not secure enough for most business applications. Dapresy is a marketing tool that is supposed to give executives a snapshot of marketing results. It's not very customizable and the results are …
Chose Tableau Desktop
I feel like Tableau is easier to use and offers a greater selection of visualizations. I feel that the dashboards are easier to put together and offer a great amount of flexibility for the end-user. Tableau has an excellent user support group. I find the community to be …
Chose Tableau Desktop
Tableau is more powerful than Excel. One does have more flexibility by using programming libraries like D3.js, which have been designed specifically for data visualization, but they also require the user to know how to program with javascript. Tableau is great for users who …
Chose Tableau Desktop
It is easier to start with Tableau. The out of the box ready feel is more with Tableau than any of the other BI products. Product scalability is at a steep cost with Tableau but it gives the possibility to begin small and then grow as it proves its capability as compared to all …
Chose Tableau Desktop
I haven't used other tools for a number of years - when I made the selection my criteria were ease of use (including, slicing & dicing data at will), connectivity to various data sources (especially REST API - which Tableau doesn't support natively but now has a way to use …
Chose Tableau Desktop
Python is programming tools, while Tableau is an easy to use drag and drop data visualization tool. This may not be an apple to apple comparison. Compared to Excel, Tableua is way over the top when it comes to data visualization.
Tableau Public
Chose Tableau Public
Tableau Public lacks data connectors to Oracle/SQL Server or just about any. No ability to share non-public data nor to package into Tableau Reader. No ability to connect to Tableau Server or Tableau Online to secure your information. However, if you want basic visualization …
Chose Tableau Public
Tableau Public allows users to upload their work to a designated place online, where others can view and download it. This feature does not available in OriginLab, which is also a useful and popular program to do data analysis.
Chose Tableau Public
Tableau Public provides a variety of visualization and point-and-click functionality, with little or no scripting, gives Tableau the advantage. Also, being lightweight, Tableau Public finds the ease of use from our PSU bank-clients that use low-end hardware and devices. Tableau
Chose Tableau Public
Tableau public is Free and no subscription is required whereas Tableau Desktop is a paid subscription. if there is no private or confidential data it's easy to Tableau public and share reports with people. Tableau public has same features and options same as desktop. its easy …
Chose Tableau Public
We evaluated about 15 products when we selected Tableau 7 years ago, and periodically review products from other vendors (e.g. Microsoft, QlikView, Tibco Spotfire, Birst, Pentaho, etc.). To date, Tableau offers the widest variety of options and functionality at a reasonable …
Features
LookerTableau DesktopTableau Public
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
7.6
133 Ratings
7% below category average
Tableau Desktop
8.4
175 Ratings
3% above category average
Tableau Public
9.8
12 Ratings
19% above category average
Pixel Perfect reports6.7109 Ratings8.0145 Ratings9.710 Ratings
Customizable dashboards8.4132 Ratings9.1174 Ratings10.012 Ratings
Report Formatting Templates7.6114 Ratings8.1151 Ratings9.712 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
7.1
131 Ratings
12% below category average
Tableau Desktop
8.3
172 Ratings
3% above category average
Tableau Public
9.7
12 Ratings
22% above category average
Drill-down analysis6.8127 Ratings8.5167 Ratings9.812 Ratings
Formatting capabilities6.9129 Ratings8.4170 Ratings9.712 Ratings
Integration with R or other statistical packages6.155 Ratings8.0126 Ratings9.59 Ratings
Report sharing and collaboration8.8130 Ratings8.5165 Ratings9.811 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.1
127 Ratings
2% below category average
Tableau Desktop
8.3
166 Ratings
1% above category average
Tableau Public
9.5
11 Ratings
15% above category average
Publish to Web7.8105 Ratings8.0155 Ratings10.011 Ratings
Publish to PDF8.2112 Ratings8.0154 Ratings10.09 Ratings
Report Versioning7.983 Ratings8.3120 Ratings9.89 Ratings
Report Delivery Scheduling8.5109 Ratings8.6128 Ratings9.69 Ratings
Delivery to Remote Servers00 Ratings8.778 Ratings8.17 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.6
127 Ratings
19% below category average
Tableau Desktop
8.3
164 Ratings
4% above category average
Tableau Public
9.8
11 Ratings
23% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.7123 Ratings8.5162 Ratings9.811 Ratings
Location Analytics / Geographic Visualization7.5109 Ratings8.5156 Ratings9.811 Ratings
Predictive Analytics4.66 Ratings8.6131 Ratings9.79 Ratings
Pattern Recognition and Data Mining00 Ratings7.57 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
7.5
127 Ratings
12% below category average
Tableau Desktop
9.0
149 Ratings
6% above category average
Tableau Public
-
Ratings
Multi-User Support (named login)7.9119 Ratings9.0145 Ratings00 Ratings
Role-Based Security Model7.4104 Ratings9.0125 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)7.4121 Ratings8.7136 Ratings00 Ratings
Report-Level Access Control7.459 Ratings9.010 Ratings00 Ratings
Single Sign-On (SSO)00 Ratings9.283 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.4
94 Ratings
36% below category average
Tableau Desktop
7.9
141 Ratings
2% above category average
Tableau Public
-
Ratings
Responsive Design for Web Access5.690 Ratings8.7130 Ratings00 Ratings
Mobile Application5.01 Ratings7.3101 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.184 Ratings7.4122 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker
-
Ratings
Tableau Desktop
7.7
67 Ratings
1% below category average
Tableau Public
-
Ratings
REST API00 Ratings8.259 Ratings00 Ratings
Javascript API00 Ratings7.753 Ratings00 Ratings
iFrames00 Ratings6.851 Ratings00 Ratings
Java API00 Ratings8.248 Ratings00 Ratings
Themeable User Interface (UI)00 Ratings7.354 Ratings00 Ratings
Customizable Platform (Open Source)00 Ratings8.148 Ratings00 Ratings
Best Alternatives
LookerTableau DesktopTableau Public
Small Businesses
Yellowfin
Yellowfin
Score 8.7 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
IBM Analytics Engine
IBM Analytics Engine
Score 7.2 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
LookerTableau DesktopTableau Public
Likelihood to Recommend
8.3
(132 ratings)
8.8
(203 ratings)
8.5
(14 ratings)
Likelihood to Renew
9.3
(8 ratings)
7.5
(41 ratings)
9.1
(2 ratings)
Usability
8.8
(12 ratings)
8.3
(73 ratings)
10.0
(5 ratings)
Availability
10.0
(1 ratings)
10.0
(11 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
8.0
(10 ratings)
-
(0 ratings)
Support Rating
8.8
(14 ratings)
1.0
(57 ratings)
9.6
(6 ratings)
In-Person Training
-
(0 ratings)
9.4
(4 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
8.0
(5 ratings)
9.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
8.0
(34 ratings)
9.1
(2 ratings)
Configurability
10.0
(1 ratings)
7.0
(3 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
9.0
(4 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LookerTableau DesktopTableau Public
Likelihood to Recommend
Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
Read full review
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
Read full review
Tableau
Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
Read full review
Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Tableau
  • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
  • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
  • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
Read full review
Cons
Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
Read full review
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
Read full review
Tableau
  • Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
  • I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
Read full review
Likelihood to Renew
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Read full review
Tableau
It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
Read full review
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
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Tableau
Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
Read full review
Reliability and Availability
Google
No objections
Read full review
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Tableau
No answers on this topic
Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
Read full review
Tableau
No answers on this topic
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
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Tableau
I have not yet required to contact support as the documentation and help i found online has always worked so far
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In-Person Training
Google
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Read full review
Tableau
No answers on this topic
Online Training
Google
No answers on this topic
Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
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Tableau
I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
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Implementation Rating
Google
Very satisfied, easy to implement
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Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
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Tableau
Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
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Alternatives Considered
Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
Read full review
Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
Read full review
Tableau
Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
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Contract Terms and Pricing Model
Google
Perfect price to performance
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Tableau
No answers on this topic
Tableau
No answers on this topic
Scalability
Google
No answers on this topic
Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
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Tableau
No answers on this topic
Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
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Tableau
  • Tableau Public visualizations have helped drive traffic to our content and sites
  • The lack of cost means it's easy to demonstrate our experience to attract paying clients
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.