Mailchimp vs. Shopify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Shopify
Score 8.8 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
Pricing
MailchimpShopify
Editions & Modules
No answers on this topic
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
Offerings
Pricing Offerings
MailchimpShopify
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MailchimpShopify
Considered Both Products
Mailchimp
Chose Mailchimp
We really liked Mailchimp because of their ability to customize the content in the campaign itself. The drag & drop feature has been a game changer for us because it's allowed us to have marketing professionals create quick and effective campaigns without needing a major amount …
Chose Mailchimp
Mailchimp is the most cost effective solution. The ease of use, the look of the emails, the options Mailchimp gives you, and the price of it all. There is no reason you should go with iContact or Constant Contact when Mailchimp is an option. They are just too easy to use and …
Chose Mailchimp
Mailchimp is very user-friendly and its interface are easy to use for non-tech staff while Email Marketer requires more technical knowledge to operate smoothly. This allows most of the marketing staff to be able to perform email blast campaign without a lots of training. Also, …
Chose Mailchimp
Mailchimp pricing grows with your business.
Chose Mailchimp
I have tried a few other similar products and was not impressed. Mailchimp offers the best features, and the easiest to use.
Shopify
Chose Shopify
I considered using the Squarespace platform but it wasn't going to be able to keep a hidden shop for my retailers without a significant amount of work. I also considered a WordPress website but I was looking for something I could do a lot of on my own without needing coding …
Chose Shopify
Shopify as a business is one of the fastest-growing e-commerce solutions in the world. And for good reason, because it's core functionality is set up in such a way that you can literally start an online business in a couple of hours. They have a massive suite of applications …
Chose Shopify
I selected Shopify because there were many tutorials online and it had a free trial.
Chose Shopify
Shopify is the top of the list compared to the others I have used on the basis of simple usability and ability to work for almost anyone.
I will say that each of the others have individual features which beat Shopify. As I mentioned you can purchase applications to get these …
Chose Shopify
We have used Magento for higher end projects. Magento is open source and therefore has better customization capabilities. Shopify on the other had, is more user-friendly, more cost effective and has superior customer service, which some Magento versions don't have at all. …
Chose Shopify
I started with WooCommerce because I had used it previously at my old job. It gets the job done but because of constant updates and themes with poor coding, your site can have issues that you don't always know about. I easily missed out on thousands of dollars of sales in just …
Chose Shopify
Choosing Magento Enterprise is a cost-effective way to achieve the goal of a more synergistic brand image online but the ROI is not immediately quantifiable. Magento is not easy to use at all if you’re a beginner. The downside of Magento is you will also have a hosting …
Top Pros
Top Cons
Features
MailchimpShopify
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
475 Ratings
3% above category average
Shopify
-
Ratings
WYSIWYG email editor8.1440 Ratings00 Ratings
Dynamic content7.8423 Ratings00 Ratings
Ability to test dynamic content7.9404 Ratings00 Ratings
Landing pages7.5327 Ratings00 Ratings
A/B testing8.0358 Ratings00 Ratings
Mobile optimization8.1434 Ratings00 Ratings
Email deliverability reporting8.5462 Ratings00 Ratings
List management8.1462 Ratings00 Ratings
Triggered drip sequences7.7319 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
Shopify
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
50 Ratings
6% above category average
Shopify
-
Ratings
Calendaring8.445 Ratings00 Ratings
Event/webinar marketing7.836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.2
44 Ratings
9% above category average
Shopify
-
Ratings
Social sharing and campaigns8.342 Ratings00 Ratings
Social profile integration8.135 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.6
460 Ratings
1% above category average
Shopify
-
Ratings
Dashboards7.7123 Ratings00 Ratings
Standard reports8.0458 Ratings00 Ratings
Custom reports7.250 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.4
44 Ratings
3% below category average
Shopify
-
Ratings
API7.833 Ratings00 Ratings
Role-based workflow & approvals6.57 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.421 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.618 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.639 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Mailchimp
-
Ratings
Shopify
7.4
131 Ratings
4% below category average
Product catalog & listings00 Ratings8.6131 Ratings
Product management00 Ratings7.3129 Ratings
Bulk product upload00 Ratings7.6110 Ratings
Branding00 Ratings8.4130 Ratings
Mobile storefront00 Ratings7.5126 Ratings
Product variations00 Ratings6.3123 Ratings
Website integration00 Ratings9.2124 Ratings
Visual customization00 Ratings7.5129 Ratings
CMS00 Ratings4.4105 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Mailchimp
-
Ratings
Shopify
8.1
125 Ratings
7% above category average
Abandoned cart recovery00 Ratings7.6116 Ratings
Checkout user experience00 Ratings8.5123 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Mailchimp
-
Ratings
Shopify
9.0
127 Ratings
8% above category average
eCommerce security00 Ratings9.0127 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Mailchimp
-
Ratings
Shopify
8.0
129 Ratings
7% above category average
Promotions & discounts00 Ratings7.2124 Ratings
Personalized recommendations00 Ratings8.432 Ratings
SEO00 Ratings8.5120 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Mailchimp
-
Ratings
Shopify
8.0
130 Ratings
2% above category average
Multi-site management00 Ratings6.719 Ratings
Order processing00 Ratings9.1128 Ratings
Inventory management00 Ratings8.8127 Ratings
Shipping00 Ratings8.2120 Ratings
Custom functionality00 Ratings7.2120 Ratings
Best Alternatives
MailchimpShopify
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpShopify
Likelihood to Recommend
8.0
(499 ratings)
9.0
(144 ratings)
Likelihood to Renew
8.5
(51 ratings)
9.2
(15 ratings)
Usability
8.4
(373 ratings)
10.0
(3 ratings)
Availability
9.5
(6 ratings)
10.0
(1 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.9
(15 ratings)
10.0
(2 ratings)
Implementation Rating
7.5
(22 ratings)
10.0
(1 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpShopify
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Shopify
Shopify is a great platform for small to medium-sized businesses looking to set up an online store. It's easy to use, offers a wide range of features and integrations, and is perfect for businesses in the retail and food industry. However, large enterprise businesses with complex and custom needs may find Shopify less suitable.
Read full review
Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Shopify
  • It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
  • Low code platform. You can. make customizations without code.
  • The integrations are diverse and increase functionality.
Read full review
Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Shopify
  • The main drawback that I am facing in Shopify for a long time is that their sales analytics system is not up to mark. As I am using Shopify to run different stores for my organization it does not get updated after-sales and does not provide the right analytics about the product strength and number of sales.
  • Secondly, Shopify has different apps which are best to run the store on max strength but they are very much costly like inventory management, generating multiple discount codes, and more robust customizable editing.
Read full review
Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
Read full review
Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Shopify
I think most people are able to suer Shopify that have used a computer. There are some features that take a bit longer to learn. If you are not a creative person it may be a bit more difficult to learn the website customization, but with a help guide or tutorial it will only take a few tries to understand how to work the interface
Read full review
Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Shopify
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Shopify
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
Read full review
Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make better sales and goodwill. Shopify helped us to get a proper idea of the analytics of the website. Shopify [supports] most of the [applications] and helps us to make better results.
Read full review
Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Shopify
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.