Mailchimp vs. SurveyMonkey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
SurveyMonkey
Score 8.2 out of 10
N/A
SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.
$27
Per User Per Month (billed annually)
Pricing
MailchimpSurveyMonkey
Editions & Modules
No answers on this topic
Business Plan - Team Advantage
$27
Per User Per Month (billed annually)
Personal Plan - Advantage Annual
$34
Per User Per Month (billed annually)
Business Plan - Team Premier
$89
Per User Per Month (billed annually)
Personal Plan - Standard Monthly
$99
Per User Per Month (billed monthly)
Personal Plan - Premier Annual
$119
Per User Per Month (billed annually)
Enterprise
Contact Sales
Offerings
Pricing Offerings
MailchimpSurveyMonkey
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MailchimpSurveyMonkey
Considered Both Products
Mailchimp
Chose Mailchimp
Constant Contact, Delivra.
I selected [MailChimp] after reviewing several other platforms and selected it based on its ease of use, simplicity and cost structure. It's easy to understand and they continue to add new features to the platform. It's a great tool for starting an …
Chose Mailchimp
Mailchimp is much better. It's a perfect combination of a boutique platform and a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any organization or department. Also, their customer …
SurveyMonkey
Chose SurveyMonkey
I think we were looking for a survey products, so when I think about survey products; SurveyMonkey is the only solution
Chose SurveyMonkey
Honestly, SurveyMonkey was on our radar before most of these other options, and as it has met basically all our needs, we've felt no need to switch. For the record, Typeform's interfaces for their surveys are much more beautiful and enjoyable to use.
Chose SurveyMonkey
I only filled out a survey from this company maybe once and it wasn’t my survey. I just remembered it being straight forward and a short survey. It was a while ago.
Top Pros
Top Cons
Features
MailchimpSurveyMonkey
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
475 Ratings
3% above category average
SurveyMonkey
-
Ratings
WYSIWYG email editor8.1440 Ratings00 Ratings
Dynamic content7.8423 Ratings00 Ratings
Ability to test dynamic content7.9404 Ratings00 Ratings
Landing pages7.5327 Ratings00 Ratings
A/B testing8.0358 Ratings00 Ratings
Mobile optimization8.1434 Ratings00 Ratings
Email deliverability reporting8.5462 Ratings00 Ratings
List management8.1462 Ratings00 Ratings
Triggered drip sequences7.7319 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
SurveyMonkey
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
50 Ratings
6% above category average
SurveyMonkey
-
Ratings
Calendaring8.445 Ratings00 Ratings
Event/webinar marketing7.836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.2
44 Ratings
9% above category average
SurveyMonkey
-
Ratings
Social sharing and campaigns8.342 Ratings00 Ratings
Social profile integration8.135 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.6
460 Ratings
1% above category average
SurveyMonkey
-
Ratings
Dashboards7.7123 Ratings00 Ratings
Standard reports8.0458 Ratings00 Ratings
Custom reports7.250 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.4
44 Ratings
2% below category average
SurveyMonkey
-
Ratings
API7.833 Ratings00 Ratings
Role-based workflow & approvals6.57 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.421 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.618 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.639 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Mailchimp
-
Ratings
SurveyMonkey
8.0
72 Ratings
2% above category average
Survey templates00 Ratings9.071 Ratings
Themes00 Ratings5.864 Ratings
Custom logo/branding00 Ratings9.263 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Mailchimp
-
Ratings
SurveyMonkey
8.7
74 Ratings
1% above category average
Changes to live survey00 Ratings8.158 Ratings
Question design help00 Ratings9.068 Ratings
Multiple question types00 Ratings9.174 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Mailchimp
-
Ratings
SurveyMonkey
7.0
68 Ratings
17% below category average
Survey logic flexibility00 Ratings7.068 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Mailchimp
-
Ratings
SurveyMonkey
9.3
74 Ratings
12% above category average
Response tracking00 Ratings9.473 Ratings
Data export00 Ratings9.570 Ratings
Standard reports00 Ratings9.373 Ratings
Custom reports00 Ratings9.460 Ratings
Analytics00 Ratings8.861 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Mailchimp
-
Ratings
SurveyMonkey
9.4
63 Ratings
11% above category average
Access controls00 Ratings9.363 Ratings
Compliance00 Ratings9.554 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Mailchimp
-
Ratings
SurveyMonkey
9.4
44 Ratings
15% above category average
Vendor-offered crowdsourcing00 Ratings9.329 Ratings
Respondent restrictions00 Ratings9.542 Ratings
Best Alternatives
MailchimpSurveyMonkey
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Qualaroo
Qualaroo
Score 6.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Medallia
Medallia
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpSurveyMonkey
Likelihood to Recommend
8.0
(499 ratings)
8.2
(103 ratings)
Likelihood to Renew
8.5
(51 ratings)
9.0
(26 ratings)
Usability
8.4
(373 ratings)
8.8
(38 ratings)
Availability
9.5
(6 ratings)
10.0
(1 ratings)
Performance
9.0
(7 ratings)
6.0
(1 ratings)
Support Rating
7.9
(15 ratings)
7.7
(35 ratings)
Implementation Rating
7.5
(22 ratings)
10.0
(2 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpSurveyMonkey
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Momentive (SurveyMonkey, Inc)
SurveyMonkey is best suited for you if you find that you are creating multiple survey regularly. It offers a variety of questions and options and is a well-rounded surveying tool. It is not best if you do not create surveys often, typically use the same survey, or looking for software to create quizzes or assessments. Also, if you are easily overwhelmed by too many options, this may not be the tool for you.
Read full review
Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Momentive (SurveyMonkey, Inc)
  • SurveyMonkey templates have made it very user-friendly. It is very efficient to create a survey.
  • I love that they have multiple ways to answer questions. For example, short answer, paragraph, and radio buttons to name a few.
  • The surveys are very easy to share. You can import a large list of email addresses or free type just a few.
  • I like that you can test the survey before sending it out live. I send it to myself to verify how it will look and feel to the end-user.
Read full review
Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Momentive (SurveyMonkey, Inc)
  • Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
  • It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
  • As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
Read full review
Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Momentive (SurveyMonkey, Inc)
Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
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Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Momentive (SurveyMonkey, Inc)
It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.
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Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Momentive (SurveyMonkey, Inc)
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Momentive (SurveyMonkey, Inc)
still to many limitations for more complex surveys --skips, filtered questions, etc.
Read full review
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Momentive (SurveyMonkey, Inc)
I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Momentive (SurveyMonkey, Inc)
Implementation not required.
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Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Momentive (SurveyMonkey, Inc)
SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
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Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Momentive (SurveyMonkey, Inc)
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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Momentive (SurveyMonkey, Inc)
  • We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
  • I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
  • We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.