Mailchimp vs. Zapier

Mailchimp is well suited to companies / individuals who want to capture emails via form on their website or a link in an email. Mailchimp is relatively easy to set up and manage. They also have decent reporting tools and segregation tools. The email visual builder is fairly decent as well. Overall, it's a great 'first' lead capture tool while you're still figuring out what you really need.

Incentivized

Zapier is perfect for simple integrations and setting up generally low-volume accounts that require very little configuration and maintenance. For a distributed structure where a client/outside party is responsible for billing, it’s easy to create an account, put them on a low-cost plan, configure a simple integration and teach them how to alter the setup. Its webhook-based setup is perfect for many simple use cases and there’s no reason to use a more complex or expensive solution.

However, if you have integrations that are increasingly complex (involve parsing, multiple non-linear steps, the integration of non-native APIs), significant in overall volume/data or require additional features (time delays for API limits), Zapier likely isn’t your best choice. Other integration platforms offer higher levels of customization and capability, though they’re typically significantly more complex and expensive.

Incentivized

• Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
• Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
• Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel

Incentivized

• Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
• Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
• Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
• Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.

Incentivized

• Not a fan of some of the font choices, it would be nice to have more.
• How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
• It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.

Incentivized

• Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
• Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
• Communication when support is actually needed basically doesn't happen

Incentivized

We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.

Incentivized

Zapier is now very much an integral part of our business and we could not operate without it!

Incentivized

The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.

Incentivized

Zapier is very user-friendly. They walk you through each step of the zap-building process in an orderly and easy to understand way. Each step of the zap is tested before moving onto the next step. For simple zaps, you can have them up and running within minutes. For more complicated zaps, it may take some experimentation, but Zapier is there to help you troubleshoot.

Incentivized

I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime

Incentivized

I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools

Incentivized

Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!

Incentivized

Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.

Incentivized

It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.

Incentivized

Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.

Incentivized

• Zapier is a much more mature platform with much more software that you can integrate into and they add to their portfolio every month
• Zapier has more functions for each software they connect
• Zapier has their own services that are very useful
• They have so many existing work flows that you can easily add

Incentivized

Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.

Incentivized

• Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
• Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
• Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.

Incentivized

• It saves us hours of time every week being able to connect services automatically.
• It enables automations to happen that would not otherwise be possible at all.
• It allows us to choose other software for specific purposes without the limitations of only the built-in connectivity.

Incentivized