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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Zapier

    Score8.9 out of 10
    N/AThe Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

    $29.99

    per month 750 tasks per month

    Pricing
    Intuit MailchimpZapier
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Starter
    $29.99
    per month 750 tasks per month
    Professional
    $73.50
    per month 2k tasks per month
    Team
    $103.50
    per month 2k tasks per month
    Company
    Contact Sales
    Offerings
    Pricing Offerings
    Intuit MailchimpZapier
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details33% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Intuit MailchimpZapier
    Considered Both Products
    Intuit
    Chose Intuit Mailchimp
    I would say that Mailchimp is good for beginner businesses trying to get started with their email marketing campaigns and customer list. But I would say it's temporary until they find a better solution that will fit their needs. I would do research into more robust and reliable …
    Incentivized
    Chose Intuit Mailchimp
    HubSpot is great for a more advanced business and one that is also looking for more tech abilities in their processes. Also, HubSpot is modular while Mailchimp is all inclusive with their features.
    Incentivized
    Chose Intuit Mailchimp
    I have since migrated away from Mailchimp.
    Incentivized
    Chose Intuit Mailchimp
    Constant Contact is nowhere near as simple to use and intuitive as Mailchimp. The processes for storing information are more difficult and there’s not as much customization functionality.
    Incentivized
    Chose Intuit Mailchimp
    I use Campaign Monitor for our software company. I did not get to make the buying decision on that, but we use a very advanced version of their software. I use a very basic level of MailChimp. But based on the features available to me in the basic MailChimp option, It stands up …
    Incentivized
    Chose Intuit Mailchimp
    I now use SendinBlue alongside Mailchimp, however, Mailchimp advantage over SendinBlue is its clean and friendly dashboard, the notification report which SendinBlue lacks and the ability to fully customize the signup form, including adding an image header.
    Incentivized
    Zapier
    Chose Zapier
    We never tried anything else, this was first and we were satisfied because of the great integration that it has with the software that we are using. It is cost-effective and worked immediately so we did not need to search for any other program. It is a great investment for us.
    Incentivized
    Chose Zapier
    I use both PieSync and Zapier. They are very complimentary, although you have to be careful about making sure they don't conflict with each other. I like that Zapier does have a free version, whereas PieSync only has a free trial. Zapier is particularly useful in moving data …
    Incentivized
    Chose Zapier
    They are different in look and feel, I like IFTTT for social media sharing (as an alternative to Edgar) but for logistics, email marketing, and lead acquisition, I prefer Zapier. Actually, I do use both, because I'm a small business I like to take advantage of free help and …
    Incentivized
    Chose Zapier
    IFTTT I would compare to consumer software. Zapier is much more robust and has many more professional integrations.
    Incentivized
    Chose Zapier
    I have not used any similar products to Zapier in the past.
    Incentivized
    Chose Zapier
    I found Zapier first and have not had cause to go elsewhere. It does everything I need.
    Incentivized
    Chose Zapier
    Didn't use any other service like Zapier.
    Incentivized
    Chose Zapier
    I'd consider Zapier a "pro-sumer" solution. It's not as powerful as more expensive solutions out there. But it's definitely for the business minded user.
    Incentivized
    Chose Zapier
    Probably IFTTT comes closest to covering the features of Zapier. However, Zapier appears to have a lot more apps that can be connected and they provide a lot more educational support on their blog and emails.
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    92%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    96%
    Happy with the feature set
    48 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    93%
    Lived up to sales and marketing promises
    43 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    98%
    Implementation went as expected
    46 Answers
    Features
    Intuit MailchimpZapier
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Zapier
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    Zapier
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Zapier
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    13% above category average
    Zapier
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Zapier
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    7% above category average
    Zapier
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Zapier
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    9% above category average
    Zapier
    -
    Ratings
    Social sharing and campaigns8.2116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Zapier
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    12% above category average
    Zapier
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.5560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Zapier
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    5% above category average
    Zapier
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Intuit Mailchimp and Zapier
    Feature
    Intuit Mailchimp
    -
    Ratings
    Zapier
    9.3
    107 Ratings
    14% above category average
    Pre-built connectors00 Ratings9.6103 Ratings
    Connector modification00 Ratings9.091 Ratings
    Support for real-time and batch integration00 Ratings8.389 Ratings
    Data quality services00 Ratings9.672 Ratings
    Data security features00 Ratings9.871 Ratings
    Monitoring console00 Ratings9.580 Ratings
    Best Alternatives
    Intuit MailchimpZapier
    Small Businesses
    Vbout
    Score9.9 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    IBM App Connect
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpZapier
    Likelihood to Recommend
    8.7
    (608 ratings)
    9.4
    (112 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    10.0
    (1 ratings)
    Usability
    8.5
    (477 ratings)
    9.7
    (11 ratings)
    Availability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    1.0
    (10 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpZapier
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Zapier
    If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Zapier
    • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
    • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
    • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
    • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
    Incentivized
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Zapier
    • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
    • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
    • Communication when support is actually needed basically doesn't happen
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Zapier
    Zapier is now very much an integral part of our business and we could not operate without it!
    Incentivized
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Zapier
    The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
    Incentivized
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Zapier
    No answers on this topic
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Zapier
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Zapier
    Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
    Incentivized
    Read full review
    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Zapier
    No answers on this topic
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Zapier
    We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
    Incentivized
    Read full review
    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Zapier
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Zapier
    • It has saved me the money in hiring an administrative assistant
    • It also saved me the time it took to do these tasks
    • It also allowed me to automate things that increased my lead generation
    • It also allowed me to automate several processes
    Incentivized
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.