Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.
Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…
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Webex App
Score 8.5 out of 10
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The Webex App brings together Webex Calling, Meetings, and Messaging into a single application, fostering collaboration and unlocking more productive ways to work.
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
It can be useful for organizations which uses hybrid and work from home model. By using this application we can seamlessly connect with each and every person in the organization. Used to conduct meetings about progress of project and can be able to present our data to others by screensharing option.
BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
The online meeting within the internal team using Webex App is always a good experience as it helps well in sharing screen, and any content for that matter.
It helps in arranging online interviews and it is also very good experience using the web version of Webex App.
It also helps in arranging online training sessions and webinars which generally involve huge number of participants generally over 200+ participants and Webex App handles it very well.
It would be nice to see the API's functionality introduced into the web client.
The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
While Webex has strong adoption on the administrative side, the LTI tool for Webex is lacking some important support for teaching and learning. Therefore, faculty do not see much value in Webex and prefer to use other tools that are easier to access and more likely to benefit their students within the LMS. Webex has not been the easiest to work with for identifying pedagogical roadmap improvements, especially compared to competitors who work closely in the education space
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Webex is quite usable, and it is, in fact very easy to use as well. You don't need a lot of documentation to learn how to use the app as it's mostly self-explanatory. The user interface is easy on the eyes, and people can see buttons without issues. Overall, WebEx's front-end design is great and I don't have much issue with it.
I would say every time I open it, it is there, there are times that our users have to sign out and back in to get it to work or even do a full exit as the app will disconnect from the controlling the desk phone, but some easy steps to sign-out or fully exit the app gets the user back up and running quickly.
On standalone it works fine, it used to consume a considerable amount of system resources in the past, but with updates and upgrades, this has improved quite a lot. As far as integrations with other systems, we have not come across any critical issues with the app.
Talking about Webex App technical support is talking about the quality because they are always attentive and willing to attend to our needs, and the response is immediate; every time we have needed help to solve a problem or find out a function, they have not responded quickly, Cisco has always been characterized by being efficient and deserving 10 points.
I am very satisfied with my experience with Webex App in online training. The creation of the event is very easy with the possibility of scheduling it in advance. The management of participants, organizers, and animators is complete. The invitations are automated and by simply using emails we can create all the schedules of the training session
I would rate the online training 8/10. It provided clear and well-structured content, making it easy to understand the core features of Webex. However, I believe it could have been more interactive, with practical exercises or real-life scenarios to enhance user engagement. More advanced topics or troubleshooting guides could also be helpful for deeper learning.
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
There was quite a bit of back and forth with TAC and Cisco Reps to get it fully up and running but we did get there. Some of which had to do with documentation was not fully understandable. But with Cisco TAC we were able to get fully up and running.
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
Microsoft Teams, while being built for more file sharing, completely misses the mark. I prefer Webex App which focuses on being a great chat tool, rather than trying to become something it is not. Slack is preferred over Webex App, but just barely, and it is only because Slack has a slightly more intuitive group discussion function.
Once everything is in place on the back end getting Webex on a user's PC is now very easy and with single sign-on, users are able to sign in without having to remember another password. Just make sure you have all the user settings in CUCM, CUC set right, and that they have the needed licenses in Webex Control Hub.
BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
Comfort in switching multiple OS platforms, when there is similar UI design.
HD video quality and HD screen share, make up presentations look more professional and standardized.
Less call/meeting drops as seen in other platforms applications.
Builds a level of trust, when we connect on Cisco's application platform with customers who are having their whole communication infrastructure shifted to Cisco Webex App.
