ON24 vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ON24
Score 8.8 out of 10
N/A
ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
Splash
Score 6.8 out of 10
N/A
Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…
$0
Pricing
ON24Splash Event Marketing Platform
Editions & Modules
No answers on this topic
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
Offerings
Pricing Offerings
ON24Splash
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ON24Splash Event Marketing Platform
Considered Both Products
ON24
Chose ON24
Based on Client requirements we have used Third party live event softwares. Since all those having similar functionality relating to Live event. But some have different and high features.
Some other software have easy navigation and Separate Hub for Some workspaces and some have …
Chose ON24
ON24 had the best CRM integrations and just marketing in mind, in general, more than the other options.
Chose ON24
We have evaluated Swapcard, Splash, Hopin, Zoom and Webex events. As we were already ON24 clients prior to the explosion of online events we have been happy to remain so.

A main point has been the pricing, their model is far more easier to manage than the pay per audience …
Splash

No answer on this topic

Features
ON24Splash Event Marketing Platform
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
ON24
7.1
399 Ratings
18% below category average
Splash Event Marketing Platform
9.3
1 Ratings
9% above category average
Calendar integration8.5343 Ratings10.01 Ratings
Meeting initiation7.03 Ratings00 Ratings
Integrates with social media2.02 Ratings10.01 Ratings
Record meetings / events8.3382 Ratings00 Ratings
Slideshows8.4379 Ratings00 Ratings
Event registration8.2376 Ratings8.01 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
ON24
8.6
402 Ratings
4% above category average
Splash Event Marketing Platform
-
Ratings
Live chat7.03 Ratings00 Ratings
Audience polling9.4363 Ratings00 Ratings
Q&A9.3399 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
ON24
8.4
371 Ratings
2% above category average
Splash Event Marketing Platform
4.3
1 Ratings
63% below category average
User authentication8.02 Ratings3.01 Ratings
Participant roles & permissions8.5361 Ratings5.01 Ratings
Confidential attendee list8.7345 Ratings5.01 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
ON24
8.3
376 Ratings
2% below category average
Splash Event Marketing Platform
9.3
1 Ratings
9% above category average
Branding options9.0369 Ratings10.01 Ratings
Integration to Marketing Automation8.1323 Ratings10.01 Ratings
Attendee list export7.824 Ratings8.01 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
ON24
8.4
28 Ratings
2% above category average
Splash Event Marketing Platform
7.0
1 Ratings
16% below category average
Email marketing7.625 Ratings10.01 Ratings
Audience engagement8.728 Ratings00 Ratings
Event analytics8.928 Ratings8.01 Ratings
Registration, RSVP, and ticketing00 Ratings8.01 Ratings
Networking00 Ratings2.01 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
ON24
-
Ratings
Splash Event Marketing Platform
9.0
1 Ratings
7% above category average
Responsive Design for Web Access00 Ratings10.01 Ratings
Mobile Application00 Ratings8.01 Ratings
Best Alternatives
ON24Splash Event Marketing Platform
Small Businesses
Whova
Whova
Score 9.3 out of 10
Whova
Whova
Score 9.3 out of 10
Medium-sized Companies
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Enterprises
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ON24Splash Event Marketing Platform
Likelihood to Recommend
8.9
(447 ratings)
4.0
(49 ratings)
Likelihood to Renew
7.1
(41 ratings)
-
(0 ratings)
Usability
6.3
(25 ratings)
8.0
(1 ratings)
Availability
7.7
(209 ratings)
-
(0 ratings)
Performance
4.4
(7 ratings)
-
(0 ratings)
Support Rating
6.6
(31 ratings)
9.1
(4 ratings)
In-Person Training
9.1
(3 ratings)
-
(0 ratings)
Online Training
5.8
(5 ratings)
-
(0 ratings)
Implementation Rating
1.0
(11 ratings)
-
(0 ratings)
Configurability
2.7
(5 ratings)
-
(0 ratings)
Ease of integration
1.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.1
(216 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(5 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(6 ratings)
-
(0 ratings)
User Testimonials
ON24Splash Event Marketing Platform
Likelihood to Recommend
ON24
Having a platform where you can engage customers. It’s not only about the presentation, the polling, and customer engagement allows us to get feedback from customers. A major win for us is that it requires zero software to be downloaded. Running it within the browser window is such a huge impact. When webinar providers have software involved there could be issues with the end user trying to install and run it due to security settings or software.
Read full review
Cvent
Compared to platforms like Eventbrite, I have a hard time recommending Splash to anyone and think if we weren't forced into using it because of our involvement with Hubspot User Groups, we would not be using it. I think if the usability and other bugs could be improved along with support, then Splash could be great for small to mid-sized businesses that occasionally run events that they need 1) hosted all in one place and 2) consistent, custom branding. Or if you're running small events where you simply need a custom designed sign-up page, a reminder email and a check-in app, Splash could work for you. While they're not transparent about their business pricing, I'd have to see that before deciding whether it is truly worth it for this purpose.
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Pros
ON24
  • Webinars hosted in ON24 run smoothly and never lag, and the help desk is very responsive.
  • Detailed analytics in every field include surveys, unique clicks, and downloads.
  • Registration details and multi-registration links in ON24 are very helpful and allow us to add additional registration fields and restrict certain domains.
Read full review
Cvent
  • Branded Templates: With the Pro account, Splash takes your brand guidelines, fonts, logos, colors and creates customized event templates for your most frequent types of events making it easy to create new events that align with the experience of your brand.
  • Customer Service: Any time I have a problem, my Account Manager (Matt!) always has a solution. Whether it be a glitch in the page, an integration problem, or suggesting new ways to use the system. I'm never left stranded, which when you work in eight time zones, matters.
  • Ease of Backend Use: I've used other start-up event management softwares which are painful to use on the back end, buggy, and not intuitive for a non-coder. Splash is extremely easy to use and customize, which makes working with the system enjoyable.
  • Low Ticketing Fees: One of the main reasons we decided to upgrade to the Pro account is because we were hosting more ticketed events. As a non-profit, ticketing fees make a difference to our donations. Not only did Splash provide the other benefits mentioned above, they were the most competitive on credit card fees and integrated into our donation software system.
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Cons
ON24
  • ON24 sometimes does not work well with some of our clients firewall and VPN if they are attempting to join from their office.
  • ON24 can sometimes freeze and our trainers are unable to resolve the issue and are forced to reschedule the session or move to another platform available.
  • ON24 does not track the correct data for our number of registrants for forums events. So, the analytics component is not valuable to us.
Read full review
Cvent
  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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Likelihood to Renew
ON24
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
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Cvent
No answers on this topic
Usability
ON24
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
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Cvent
It’s great for paid events!
Read full review
Reliability and Availability
ON24
ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
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Cvent
No answers on this topic
Performance
ON24
Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
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Cvent
No answers on this topic
Support Rating
ON24
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
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Cvent
We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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In-Person Training
ON24
Most points of relevance were covered as far as I can remember.
Read full review
Cvent
No answers on this topic
Online Training
ON24
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
Read full review
Cvent
No answers on this topic
Implementation Rating
ON24
We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
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Cvent
No answers on this topic
Alternatives Considered
ON24
From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
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Cvent
[We selected Splash based on] Looks and functionality. It's the best of both worlds. Every other tool we found was good at one but not the other. I hope Splash stays on the path it's on as it really makes all the right improvements to be such a powerhouse tool.
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Scalability
ON24
The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
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Cvent
No answers on this topic
Return on Investment
ON24
  • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
  • The addition of emojis and chat to our event consoles has greatly increased our engagement.
  • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
  • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
  • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
  • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
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Cvent
  • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
  • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
  • The support staff make this product super valuable as I am able to accomplish more with their help.
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ScreenShots

ON24 Screenshots

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.