ON24 vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ON24
Score 8.5 out of 10
N/A
ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
Splash
Score 7.3 out of 10
N/A
Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…
$0
Pricing
ON24Splash Event Marketing Platform
Editions & Modules
No answers on this topic
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
Offerings
Pricing Offerings
ON24Splash
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ON24Splash Event Marketing Platform
Considered Both Products
ON24
Chose ON24
Based on Client requirements we have used Third party live event softwares. Since all those having similar functionality relating to Live event. But some have different and high features.
Some other software have easy navigation and Separate Hub for Some workspaces and some have …
Chose ON24
ON24 had the best CRM integrations and just marketing in mind, in general, more than the other options.
Chose ON24
We have evaluated Swapcard, Splash, Hopin, Zoom and Webex events. As we were already ON24 clients prior to the explosion of online events we have been happy to remain so.

A main point has been the pricing, their model is far more easier to manage than the pay per audience …
Splash

No answer on this topic

Features
ON24Splash Event Marketing Platform
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
ON24
6.8
410 Ratings
21% below category average
Splash Event Marketing Platform
7.3
5 Ratings
14% below category average
Calendar integration8.5353 Ratings7.94 Ratings
Meeting initiation7.03 Ratings00 Ratings
Integrates with social media2.02 Ratings7.73 Ratings
Record meetings / events7.9392 Ratings7.01 Ratings
Slideshows8.0389 Ratings7.01 Ratings
Event registration7.6386 Ratings6.75 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
ON24
8.1
413 Ratings
0% above category average
Splash Event Marketing Platform
6.8
4 Ratings
17% below category average
Live chat7.03 Ratings6.44 Ratings
Audience polling8.4374 Ratings7.02 Ratings
Q&A8.9410 Ratings6.92 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
ON24
8.3
382 Ratings
2% below category average
Splash Event Marketing Platform
5.1
5 Ratings
49% below category average
User authentication8.02 Ratings4.14 Ratings
Participant roles & permissions8.5372 Ratings5.35 Ratings
Confidential attendee list8.5356 Ratings5.84 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
ON24
7.8
387 Ratings
6% below category average
Splash Event Marketing Platform
7.1
6 Ratings
15% below category average
Branding options8.3379 Ratings7.54 Ratings
Integration to Marketing Automation7.7333 Ratings6.74 Ratings
Attendee list export7.236 Ratings6.96 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
ON24
7.9
40 Ratings
0% below category average
Splash Event Marketing Platform
6.1
6 Ratings
26% below category average
Email marketing7.836 Ratings7.66 Ratings
Audience engagement7.640 Ratings7.23 Ratings
Event analytics8.340 Ratings5.26 Ratings
Registration, RSVP, and ticketing00 Ratings7.46 Ratings
Livestreaming00 Ratings5.32 Ratings
Event recording00 Ratings6.73 Ratings
Networking00 Ratings3.53 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
ON24
-
Ratings
Splash Event Marketing Platform
5.4
5 Ratings
42% below category average
Responsive Design for Web Access00 Ratings5.95 Ratings
Mobile Application00 Ratings4.95 Ratings
Best Alternatives
ON24Splash Event Marketing Platform
Small Businesses
Whova
Whova
Score 9.3 out of 10
Whova
Whova
Score 9.3 out of 10
Medium-sized Companies
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
Enterprises
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ON24Splash Event Marketing Platform
Likelihood to Recommend
8.4
(458 ratings)
5.6
(54 ratings)
Likelihood to Renew
7.3
(41 ratings)
8.0
(1 ratings)
Usability
6.1
(25 ratings)
6.7
(6 ratings)
Availability
7.4
(209 ratings)
-
(0 ratings)
Performance
3.6
(7 ratings)
-
(0 ratings)
Support Rating
6.0
(31 ratings)
9.1
(4 ratings)
In-Person Training
9.1
(3 ratings)
-
(0 ratings)
Online Training
5.1
(5 ratings)
-
(0 ratings)
Implementation Rating
1.0
(11 ratings)
-
(0 ratings)
Configurability
2.7
(5 ratings)
-
(0 ratings)
Ease of integration
1.0
(4 ratings)
-
(0 ratings)
Product Scalability
8.2
(228 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(5 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(6 ratings)
-
(0 ratings)
User Testimonials
ON24Splash Event Marketing Platform
Likelihood to Recommend
ON24
I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you
Read full review
Cvent
When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
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Pros
ON24
  • Registration pages are easy to build and look clean
  • Console (audience view) offers many tools to use for presentations and to engage the audience
  • Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
  • Support team and responsive and helpful
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Cvent
  • Templates - Splash allowed Hubspot to create page templates for all of our Hubspot User Group Meet Up registration pages. So while we're just one city that hosts meet-ups, utilizing these templates helps ensure that every city's pages look the same and are able to be navigated in the same way.
  • Check In - Their app is really nice for check-in on the day of the event. I can have any co-worker log into the app on their phone and they're ready to help me manage the event. The app definitely makes our check-in process more simplified.
  • Managing RSVPs - The ability to cut off registration and start a wait list is critical for our events. We get a handful of cancellations in the week before the event (as I'm sure every other event marketer does) and we can start moving our way down the waitlist to fill our events up!
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Cons
ON24
  • There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
  • Number one above is a major pain point.
  • ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
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Cvent
  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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Likelihood to Renew
ON24
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
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Cvent
Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
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Usability
ON24
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
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Cvent
The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
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Reliability and Availability
ON24
ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
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Cvent
No answers on this topic
Performance
ON24
Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
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Cvent
No answers on this topic
Support Rating
ON24
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
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Cvent
We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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In-Person Training
ON24
Most points of relevance were covered as far as I can remember.
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Cvent
No answers on this topic
Online Training
ON24
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
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Cvent
No answers on this topic
Implementation Rating
ON24
We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
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Cvent
No answers on this topic
Alternatives Considered
ON24
From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
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Cvent
Despite not being a very old company, Splash does not feel like a buggy-startup in Beta. I've used other platforms like Eventbrite that don't have the functionality Splash does, and other comparable companies to Splash that are painful to use on the backend. I would also say that the Splash team and culture is a plus. They offer a lot of training tutorials and every call is always a fun one with their team.
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Scalability
ON24
The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
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Cvent
No answers on this topic
Return on Investment
ON24
  • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
  • The addition of emojis and chat to our event consoles has greatly increased our engagement.
  • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
  • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
  • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
  • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
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Cvent
  • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
  • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
  • The support staff make this product super valuable as I am able to accomplish more with their help.
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ScreenShots

ON24 Screenshots

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.