TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Playvox

    Score6.7 out of 10
    N/APlayvox, headquartered in Sunnyvale, California, offers their call center agent monitoring, coaching and QA platform, designed to motivate and improve the performance of call center agents and reps.N/A
    Pricing
    Optimizely Web ExperimentationPlayvox
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationPlayvox
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationPlayvox
    Considered Both Products
    Optimizely
    No answer on this topic
    Playvox
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    97%
    Would buy again
    177 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    99%
    Delivers good value for the price
    144 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    96%
    Happy with the feature set
    175 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    98%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    98%
    Implementation went as expected
    122 Answers
    Features
    Optimizely Web ExperimentationPlayvox
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Playvox
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    Playvox
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Playvox
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Playvox
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Playvox
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Playvox
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Best Alternatives
    Optimizely Web ExperimentationPlayvox
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    No answers on this topic
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Eleveo
    Score9.4 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Calabrio WFM
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationPlayvox
    Likelihood to Recommend
    8.7
    (254 ratings)
    1.0
    (187 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    8.5
    (6 ratings)
    Usability
    10.0
    (58 ratings)
    2.0
    (5 ratings)
    Availability
    10.0
    (7 ratings)
    9.1
    (1 ratings)
    Performance
    7.3
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (16 ratings)
    3.8
    (5 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    8.5
    (2 ratings)
    Configurability
    6.0
    (1 ratings)
    6.4
    (1 ratings)
    Product Scalability
    8.0
    (163 ratings)
    6.4
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    Optimizely Web ExperimentationPlayvox
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    Playvox
    Playvox is well suited to rate and track process adherence and work quality percentual. It is also great to document coaching and track advisors' development, as well as to do knowledge checks through quizzes. It is not so appropriate if you need to see the previous coachings made, since those cannot be opened when they finished.
    Incentivized
    Read full review
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Playvox
    • It's easy to start evaluating since it pulls up all the data automatically.
    • It is easy to generate reports as all the data is stored in its servers and we just download it.
    • Filters make it easy to see our Associates' areas of opportunity and strengths.
    Incentivized
    Read full review
    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Playvox
    • The speed of loading the chat that I am evaluating for the customer service representative because sometimes it shows that there is an error in the load.
    • Keep a lot of information
    • It should have more languages for ease of control
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Playvox
    I do not think my organization has and 2nd thought of changing the Playvox because I am sure they cannot find another option that is as easy and smooth. There is no other option at all. Playvox is being used here in every department and the company cannot run without this. Now it is a basic need of this business
    Incentivized
    Read full review
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Playvox
    Playvox is an easy-to-use platform, all features are intuitive, which makes navigation easy. I never found navigation problems, I was always able to find all the items I needed, all the information is well separated, what could improve is the possibility of moving some items, putting the ones that I use the most in evidence.
    Read full review
    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Playvox
    I don't think I've encountered software problems before
    Incentivized
    Read full review
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Playvox
    do pages load quickly? yes / Do reports complete in a reasonable time frame, given their complexity? yes i think / If Playvox integrates with any other software or systems, does it tend to slow them down? i don't know
    Incentivized
    Read full review
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    Playvox
    We have had multiple live trainings (Zoom). The training at the beginning of the set up was top notch. We had some additional questions about coaching and they jumped on the opportunity to help us. We have a designated trainer and account manager.
    Incentivized
    Read full review
    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Playvox
    No answers on this topic
    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Playvox
    From the day first, we were active on Playvox and happy with the features. It does not take much time to understand its features and its performance. A few training sessions with 'How to use' and we are experts using Playvox.
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    Playvox
    I selected Playvox as it is the platform my organization uses. I've never worked with another platform like this. In other companies I worked, procedures, communications, and training were not saved, they were only communicated verbally and sometimes a document with what should be done, but nothing compared to the ease of using a Playvox.
    Incentivized
    Read full review
    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
    Read full review
    Playvox
    I think it is the best rating based on my experience
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    Playvox
    • Playvox directly impacts our Happiness ratings. From an average of 85% great ratings to 90% great ratings in a matter of 3-6 months.
    • Playvox impacts the number of responses our team has to send in order to find a solution for the customer. Dropping average replies to solution from 3 to 2.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.

    Playvox Screenshots

    Screenshot of Give your team real-time feedback and allow them to discuss evaluation results with our built-in collaboration messaging. Generate advanced reports based on agent evaluations. Quickly identify areas of improvement and add personalized agent dashboards to give them visibility of their results. Conduct quality calibrations, to measure and identify areas for improvement. Help your team deliver consistency in their QA evaluation process.Screenshot of Provide your customer service team with all the educational information they need and allow them to take courses and paths in the learning topics they want to improve on. Identify areas in which your agents need to be trained on, send them targeted learning courses and easily track their results. Review your team’s progress and evaluate their knowledge by creating quizzes and comprehension checks.Screenshot of Connect data, measure and consolidate your agents’ KPIs such as NPS, CSAT, AHT, among many others. Detect problems when they occur. Track team progress. Give visibility. Easily measure where your team members stand and identify the KPIs they need to improve on. Create dashboards for your team to view, customize your objectives and keep track of your teams’ progress.Screenshot of Customize your online store with rewards and gift cards for team members to exchange based on their results. Reward your team with Karma Points and allow them to redeem their points in your customized online store. Publicly recognize peer with badges, based on their quality results and performance. Access our social community wall where your team can exchange ideas, ask questions and share relevant information.Screenshot of Coach agents based on the identified customer service problems, as quality is achieved by driving continuous improvement. Create coaching sessions based on your team’s quality and performance results. Based on recurring customer service problems. Tailor all sessions to your needs. Create interactive coaching cards with goals and dates of achievement to easily organize and keep track of all your sessions.