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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    RingEX

    Score8.8 out of 10
    N/ARingEx is a cloud-based VoIP solution available via computer mobile application. It features video and audio conferencing, desktop phone rentals, collaboration tools, and integrations with other business applications. Plans are available on a monthly, per user subscription basis.

    $20

    per month

    Pricing
    Optimizely Web ExperimentationRingEX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationRingEX
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Pricing is /user/month paid annually. Pricing increases when paid monthly. Core - $20/month (paid monthly) Advanced - $25/month (paid monthly) Ultra - $35/month (paid monthly) Customer Engagement Bundle - contact us for pricing
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationRingEX
    Considered Both Products
    Optimizely
    No answer on this topic
    RingCentral
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    89%
    Would buy again
    167 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    93%
    Delivers good value for the price
    156 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    92%
    Happy with the feature set
    173 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    90%
    Lived up to sales and marketing promises
    137 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    88%
    Implementation went as expected
    149 Answers
    Features
    Optimizely Web ExperimentationRingEX
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    RingEX
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    RingEX
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    RingEX
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    9.5
    23 Ratings
    12% above category average
    High quality audio00 Ratings9.525 Ratings
    High quality video00 Ratings9.423 Ratings
    Screen Sharing
    Comparison of Screen Sharing features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    9.9
    18 Ratings
    15% above category average
    Desktop sharing00 Ratings9.921 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    9.7
    19 Ratings
    12% above category average
    Calendar integration00 Ratings9.222 Ratings
    Meeting initiation00 Ratings9.922 Ratings
    Record meetings / events00 Ratings9.920 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    8.7
    14 Ratings
    5% above category average
    Live chat00 Ratings8.717 Ratings
    Online Events Security
    Comparison of Online Events Security features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    8.9
    21 Ratings
    11% above category average
    User authentication00 Ratings8.621 Ratings
    Participant roles & permissions00 Ratings9.223 Ratings
    Cloud PBX
    Comparison of Cloud PBX features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    8.5
    211 Ratings
    0% above category average
    Hosted PBX00 Ratings9.1118 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings8.6161 Ratings
    Directory of employee names00 Ratings8.8196 Ratings
    Call Management
    Comparison of Call Management features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    9.0
    220 Ratings
    3% above category average
    Answering rules00 Ratings8.9206 Ratings
    Call recording00 Ratings8.7190 Ratings
    Call park00 Ratings8.7171 Ratings
    Call screening00 Ratings8.7179 Ratings
    Message alerts00 Ratings8.9207 Ratings
    Business SMS/External Messaging00 Ratings9.226 Ratings
    Online Fax00 Ratings9.523 Ratings
    Voicemail Transcription00 Ratings9.326 Ratings
    Mobile apps
    Comparison of Mobile apps features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    9.3
    194 Ratings
    5% above category average
    Mobile app for iOS00 Ratings9.2170 Ratings
    Mobile app for Android00 Ratings9.4151 Ratings
    Unified Communications Platform and Collaboration
    Comparison of Unified Communications Platform and Collaboration features of Optimizely Web Experimentation and RingEX
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    RingEX
    9.0
    21 Ratings
    6% above category average
    Centralized communications management00 Ratings9.521 Ratings
    Team messaging00 Ratings9.220 Ratings
    Team document sharing00 Ratings8.517 Ratings
    Call and meeting analytics00 Ratings9.023 Ratings
    Best Alternatives
    Optimizely Web ExperimentationRingEX
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Broadvoice | GoContact
    Score9.1 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Webex Calling
    Score8.8 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Webex Calling
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationRingEX
    Likelihood to Recommend
    8.7
    (254 ratings)
    9.0
    (228 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    8.9
    (15 ratings)
    Usability
    10.0
    (58 ratings)
    8.7
    (11 ratings)
    Availability
    10.0
    (7 ratings)
    9.4
    (158 ratings)
    Performance
    7.3
    (6 ratings)
    8.0
    (2 ratings)
    Support Rating
    10.0
    (16 ratings)
    5.3
    (28 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    8.1
    (6 ratings)
    Configurability
    6.0
    (1 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    1.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    8.0
    (163 ratings)
    10.0
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    4.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Optimizely Web ExperimentationRingEX
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    RingCentral
    Everything just works. The interface is easily the best we've used or tested. The applications available are so good that it was easy to move away from using a desk phone. The admin interface is also easily the best we've used or tested.The licensing model for Teams integration is our only currently minor issue. I'm hopeful that will improve as we would love to integrate.
    Incentivized
    Read full review
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    RingCentral
    • Quick provision of new numbers to match business requirements.
    • Per-user and per-queue routing options to allow calls to end where you want (e.g., forwarding, multi-user answering, etc).
    • Geographically wide deployments - we have numbers from all across the globe, and we can stand up numbers even where we have no geographical presence.
    • No-hardware deployments. There is no need for on-premises hardware if you don't need it.
    • Bulletproof platform, we so rarely have any significant issues or widespread outages.
    Read full review
    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    RingCentral
    • It will be nice to have more text room monthly.
    • Providing clear instructions on how to access features, as most features are buried in the tabs.
    • The ability to redial a number without having to go back to the settings buttons on the landlines will be nice.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    RingCentral
    We are grandfathered into our unlimited toll-free minutes plan. We are very unlikely to switch because of that. It has been the major factor saving us a lot of money compared to switching to other solutions. I don't know any other company that still offers these unlimited plans.
    Incentivized
    Read full review
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    RingCentral
    They were working on updating a few of the modules while we were going live, so this made usability difficult to train on once they did go live with those changes. Now that the changes are in place, we have really enjoyed the usability of the platform
    Read full review
    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    RingCentral
    Because it works great. In case there's a Wi-Fi issue, communication does not stop because the mobile app can be use with regular cell phone data. During one year + 3 months I've have the service, there's been only one time when there were issues on RingEX's side; however, the time of resolution was on the same day.
    Incentivized
    Read full review
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    RingCentral
    Occasional bandwith issues. In addition to this, I have one individual whose calls are blocked. We were not able to determine whether this was a RingEX or a carrier issue.
    Incentivized
    Read full review
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    RingCentral
    Call-in support is fantastic. I have never called in and had it taken more than 30 minutes to resolve our issue. Email support is terrible. You will likely go 24+ hours until you hear back and the response is likely a canned one. I personally prefer the email or chat support option, but find myself calling instead because the email support experience is so poor.
    Incentivized
    Read full review
    In-Person Training
    Optimizely
    No answers on this topic
    RingCentral
    I really didn't know all the capabilities
    Incentivized
    Read full review
    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    RingCentral
    No answers on this topic
    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    RingCentral
    If someone has an existing system I tell them to keep that running initially and keep RingEX separate initially until the system is configured and tested to one's satisfaction. After testing and configuration is completed, then roll over the main phone numbers to the new RingEX system. I've seen one person who immediately flipped over to RingEX without properly configuring/testing the software and had many issues with missed customer calls until I helped him sort out his configuration.
    Incentivized
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    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    RingCentral
    We are using these products like (Skype, Voip, TextNow, and Second line), but comparatively these products the RingEX has a good performance, because while we were using the other platform, we didn't get proper communication, we couldn't reach out the candidate, we lags to much into spam number, we couldn't communicate properly and the textnow we couldn't sigin sometime. When we start to use RingEX, we get much better productivity and proper communication with our clients.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Optimizely
    No answers on this topic
    RingCentral
    not to sign up for it or give them any money for a product that does not work
    Read full review
    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
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    RingCentral
    We have 75 users and 85 phones on the system and have yet to have any noticeable outages. The system just works all of the time without issues. Our old VOIP system on Voyant would go out all the time for multiple hours. RingEX is much more stable and reliable.
    Incentivized
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    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
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    RingCentral
    • Enhanced patient accountability, we can track all calls - incoming and outgoing - patients tend to state that they called and left a message, but they either never called or did not leave a message. With RingEX, we can track whether they really did. It saves us quite a bit of time and aggravation.
    • Faxing is more accurate and usually very quick. Because it's accurate, it saves us time with phone calls about faxes we never received and having to refax items. Also, faxing via the system instead of printing and scanning is a time-saver.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.