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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    UKG Ready

    Score8.2 out of 10
    N/AThe UKG Ready® software suite is a centralized HCM solution designed for small to mid-sized businesses. It automates and streamlines HR, payroll, benefits, time, talent, and scheduling processes. UKG Ready's suite of tools offer actionable insights while helping to ensure compliance. Using AI, it draws on work, people, and culture data to boost efficiency and productivity. For example, UKG Ready streamlines core HR functions by centralizing…N/A
    Pricing
    Optimizely Web ExperimentationUKG Ready
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationUKG Ready
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationUKG Ready
    Considered Both Products
    Optimizely
    No answer on this topic
    UKG
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    83%
    Would buy again
    161 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    92%
    Delivers good value for the price
    136 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    89%
    Happy with the feature set
    171 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    75%
    Lived up to sales and marketing promises
    92 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    62%
    Implementation went as expected
    90 Answers
    Features
    Optimizely Web ExperimentationUKG Ready
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    UKG Ready
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    UKG Ready
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    UKG Ready
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Human Resource Management
    Comparison of Human Resource Management features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    7.7
    264 Ratings
    6% below category average
    Employee demographic data00 Ratings8.8235 Ratings
    Employment history00 Ratings8.1226 Ratings
    Job profiles and administration00 Ratings8.1230 Ratings
    Workflow for transfers, promotions, pay raises, etc.00 Ratings7.5213 Ratings
    Organizational charting00 Ratings5.7175 Ratings
    Organization and location management00 Ratings7.7201 Ratings
    Compliance data (COBRA, OSHA, etc.)00 Ratings8.3172 Ratings
    Payroll Management
    Comparison of Payroll Management features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    8.3
    256 Ratings
    1% above category average
    Pay calculation00 Ratings9.0236 Ratings
    Support for external payroll vendors00 Ratings7.0143 Ratings
    Off-cycle/On-Demand payment00 Ratings8.1129 Ratings
    Benefit plan administration00 Ratings8.1190 Ratings
    Direct deposit files00 Ratings9.0199 Ratings
    Salary revision and increment management00 Ratings8.2179 Ratings
    Reimbursement management00 Ratings8.67 Ratings
    Leave and Attendance Management
    Comparison of Leave and Attendance Management features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    8.0
    231 Ratings
    3% below category average
    Approval workflow00 Ratings8.1213 Ratings
    Balance details00 Ratings7.5221 Ratings
    Annual carry-forward and encashment00 Ratings8.4190 Ratings
    Employee Self Service
    Comparison of Employee Self Service features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    8.1
    244 Ratings
    2% below category average
    View and generate pay and benefit information00 Ratings8.4225 Ratings
    Update personal information00 Ratings8.4232 Ratings
    View company policy documentation00 Ratings7.9192 Ratings
    Employee recognition00 Ratings7.88 Ratings
    View job history00 Ratings7.9199 Ratings
    Asset Management
    Comparison of Asset Management features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    8.4
    93 Ratings
    4% above category average
    Tracking of all physical assets00 Ratings8.493 Ratings
    HR Reporting
    Comparison of HR Reporting features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    7.8
    245 Ratings
    3% above category average
    Report builder00 Ratings8.0240 Ratings
    Pre-built reports00 Ratings7.9240 Ratings
    Ability to combine HR data with external data00 Ratings7.512 Ratings
    Onboarding
    Comparison of Onboarding features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    7.5
    173 Ratings
    7% below category average
    New hire portal00 Ratings7.8172 Ratings
    Manager tracking tools00 Ratings7.2144 Ratings
    Performance and Goals
    Comparison of Performance and Goals features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    8.0
    109 Ratings
    1% below category average
    Corporate goal setting00 Ratings9.07 Ratings
    Individual goal setting00 Ratings7.2101 Ratings
    Line-of sight-visibility00 Ratings8.69 Ratings
    Performance tracking00 Ratings7.2107 Ratings
    Performance Management
    Comparison of Performance Management features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    7.8
    135 Ratings
    2% below category average
    Performance plans00 Ratings7.7123 Ratings
    Performance improvement plans00 Ratings7.5111 Ratings
    Review status tracking00 Ratings8.0120 Ratings
    Review reminders00 Ratings8.0126 Ratings
    Multiple review frequency00 Ratings7.9110 Ratings
    Succession Planning
    Comparison of Succession Planning features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    7.7
    56 Ratings
    2% below category average
    Create succession plans/pools00 Ratings7.348 Ratings
    Candidate ranking00 Ratings7.629 Ratings
    Candidate search00 Ratings8.034 Ratings
    Candidate development00 Ratings8.029 Ratings
    Recruiting / ATS
    Comparison of Recruiting / ATS features of Optimizely Web Experimentation and UKG Ready
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Ready
    7.9
    139 Ratings
    0% below category average
    Job Requisition Management00 Ratings8.0120 Ratings
    Company Website Posting00 Ratings8.5115 Ratings
    Publish to Social Media00 Ratings7.888 Ratings
    Job Search Site Posting00 Ratings8.095 Ratings
    Duplicate Candidate Prevention00 Ratings6.790 Ratings
    Applicant Tracking00 Ratings8.3120 Ratings
    Notifications and Alerts00 Ratings7.8128 Ratings
    Best Alternatives
    Optimizely Web ExperimentationUKG Ready
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    UZIO
    Score9.4 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Zoho People
    Score8.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    PeopleStrong
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationUKG Ready
    Likelihood to Recommend
    8.7
    (254 ratings)
    8.2
    (292 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    8.0
    (19 ratings)
    Usability
    10.0
    (58 ratings)
    8.2
    (175 ratings)
    Availability
    10.0
    (7 ratings)
    5.0
    (4 ratings)
    Performance
    7.3
    (6 ratings)
    5.0
    (8 ratings)
    Support Rating
    10.0
    (16 ratings)
    5.0
    (75 ratings)
    In-Person Training
    -
    (0 ratings)
    7.8
    (2 ratings)
    Online Training
    3.0
    (1 ratings)
    6.0
    (4 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    5.0
    (11 ratings)
    Configurability
    6.0
    (1 ratings)
    5.0
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    6.3
    (136 ratings)
    Product Scalability
    8.0
    (163 ratings)
    3.0
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.0
    (4 ratings)
    User Testimonials
    Optimizely Web ExperimentationUKG Ready
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    UKG
    UKG is great for storing personal information and is easy to use for clocking in and out. And you can easily find the next payday at the bottom, your calendar with requested time off, and the available hrs. UKG is less user-friendly and more difficult when editing your personal information, like your phone number, and requesting time off is a little confusing to me.
    Incentivized
    Read full review
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
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    UKG
    • The mobile app experience is terrific. Once the employees figured out the navigation, they now prefer the app over the web version. The app mirrors the web version, although the navigation is somewhat compressed due to the mobile view. Other than that, the tools in the app work exactly as the web.
    • Reporting - there hasn't been a time when I couldn't run a report on the information I needed. And the reports dashboard is very robust - my most important reports were already built in the system. I saved so much time because I didn't have to cobble together the data from multiple reports or contact support to build the report for me.
    • Community page - I log into UKG's Community page daily. I learn so much from experienced UKG users and the UKG moderators are quick to provide answers and best practices. When I have a question about how to use a feature in UKG Ready, my first stop is the Community - I almost always find what I need without the need to submit a ticket/case or call Support. When I can't find what I need using Community, I can trust that Support will be responsive and helpful. For example, I needed help learning how our onboarding process was configured and submitted a case for assistance. The representative scheduled multiple meetings with me to help me not only navigate the onboarding setup but also to teach me how to revise the associated workflows and test the changes. I was also able to ensure our onboarding was set up correctly as well as modify it as needed.
    • Employee Self-Service - Once employees were trained to find their HR Actions tool, they quickly adapted to submitting their requests through UKG Ready rather than asking for help from an admin. Now, they readily submit change requests to update their direct deposit, address, and withholding. Sure, they still need a little help from time to time, but employees are initiating these changes without the need for payroll or HR to chase down signatures or paperwork.
    Incentivized
    Read full review
    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    UKG
    • Custom reporting is not intuitive
    • Learning and training is poor and has not provided our team with a way to approach our problems in a cost-effective and meaningful way
    • Consistent glitches in some areas result in errors that persist through multiple payrolls despite a thorough review of all settings
    • Reports don't live in the same place, multiple types of reports exist in multiple places with little explanation of the difference. We often build custom reports only to have them disappear or have to spend a long time trying to find them.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    UKG
    We plan to renew our support and use of UKG Ready each year unless it becomes unavailable or the district seeks another vendor. As of now, there are no plans to changes vendors. The district staff is now familiar with using UKG. Another vendor will need to meet the same expectations we have come to enjoy with using UKG
    Incentivized
    Read full review
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    UKG
    We have been very happy with the product. Occasionally, there are things we run into that do not seem so clear, yet the customer service provided by UKG community and service cases is unparalleled. Their specialists have been great to take the time to walk us through how to properly set up open enrollment and we appreciate the written follow up from the service cases so we can save the instructions.
    Incentivized
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    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
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    UKG
    The system seems very stable. Being hosted in the cloud, we are vulnerable to internet speeds and busy times. The system has been down a couple times over the 3 months we have been live, but Kronos resolved the issues very quickly. To have access from a desktop, tablet, time clock, or phone app is one of the best features....users have almost NO REASON they can't clock in.
    Incentivized
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    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
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    UKG
    We were always told that Kronos was the best, but there are reports that we got out of ADP and other payroll providers that we cannot get out of Kronos. One example is a report of Productive/Non-productive hours by department. We also need the dollar amount associated with the hours. This is information that is required on our cost report and we were told that that report is unavailable. It is very frustrating when I can't get what I need.
    Incentivized
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    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    UKG
    If I was only rating support itself that would be a 10. Every support case I have entered has been addressed efficiently and with the desired result. On the implementation and transition to support there were multiple issues that those doing the implementation or transition could not answer or workflows and various settings left undone only to be discovered later. We implemented 3 different modules and the expertise we got for each one varied widely.
    Incentivized
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    In-Person Training
    Optimizely
    No answers on this topic
    UKG
    Our in-person training was a hybrid. Live online training with an instructor. They were very knowledgeable of the product & the area they were training on. I asked several specific questions and if they didn't know the answer immediately they followed up after class.
    Incentivized
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    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    UKG
    Pretty good online training, you have many how to options and can watch them several times. It can be hard at times to dig through the amount of data online but can usually find what you are looking for. Also you can download documentation for setting up the profiles and policies.
    Incentivized
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    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    UKG
    Make sure the people who are doing the build have extensive knowledge on employment law and asking the right questions. I would bet that the people who helped with our builds did not read any of our employment contracts or ordinances; and when I asked questions about how other companies handled certain basic dictates from federal employment laws, they didn't have any idea what FMLA, FLSA, etc were.
    Incentivized
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    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
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    UKG
    UKG is much easier to use and customize for our business needs. I enjoy that the time piece is directly connected with the payroll function. This is something that we didn't see when working with Paylocity. There was a manual time data upload that we needed to process into the Payroll function to process payroll. UKG has this setup and it's just a click of a button, so simple!
    Incentivized
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    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
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    UKG
    Thus far we are able to add as many users as necessary, implement 3 different bargaining units, 5 different types of user groups. Very flexible.
    Incentivized
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    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
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    UKG
    • The system has allowed us to understand what goes into background vendors and helped us transition in a troubled time.
    • The system has allows us to move forms to custom forms vs using Docusign.
    • The system has helped us cut back on paper usage and storing folders.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.

    UKG Ready Screenshots

    Screenshot of the employee mobile interface.Screenshot of trust index survey results.Screenshot of the manager dashboard.Screenshot of payroll analytics.