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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Wrike

    Score8.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

    $240

    per year 2 users (minimum)

    Pricing
    Optimizely Web ExperimentationWrike
    Editions & Modules
    No answers on this topic
    Wrike Free
    $0
    per month per user
    Wrike Team
    $10
    per month (billed annually) per user (2-15 users)
    Wrike Business
    $25
    per month (billed annually) per user (5-200 users)
    Apex
    Request a quote
    per month per user
    Pinnacle
    Request a quote
    per month per user
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationWrike
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Every premium plan begins with a 14-day trial period.
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationWrike
    Considered Both Products
    Optimizely
    Chose Optimizely Web Experimentation
    It's more robust and capable.
    Incentivized
    Wrike
    Chose Wrike
    We decided to go for Wrike as opposed to the products mentioned above because it was the most comprehensive and user-friendly option for us. Once again, in our opinion, Wrike had the best UI, features and workflows available on the market and when it was demoed to us, we knew …
    Incentivized
    Chose Wrike
    Hands down Wrike works better for our team's needs. I have tried many PM tools, and Wrike is by far my preference. To the point that at my current job, I requested it in the interview process.
    Incentivized
    Chose Wrike
    Here is why we went with Wrike over other tools:
    • Workfront - Wrike was a better price point at our usage level. It is more flexible and could be customized around our type of work. It is also faster to use
    • Asana - Wrike is much more robust in my opinion. Asset management, …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    92%
    Would buy again
    819 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    96%
    Delivers good value for the price
    568 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    94%
    Happy with the feature set
    837 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    96%
    Lived up to sales and marketing promises
    391 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    91%
    Implementation went as expected
    452 Answers
    Features
    Optimizely Web ExperimentationWrike
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Wrike
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    Wrike
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Wrike
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Wrike
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Wrike
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Wrike
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Optimizely Web Experimentation and Wrike
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Wrike
    7.8
    969 Ratings
    2% above category average
    Task Management00 Ratings9.1963 Ratings
    Resource Management00 Ratings7.6832 Ratings
    Gantt Charts00 Ratings7.3683 Ratings
    Scheduling00 Ratings8.3845 Ratings
    Workflow Automation00 Ratings8.0836 Ratings
    Team Collaboration00 Ratings8.8963 Ratings
    Support for Agile Methodology00 Ratings7.9544 Ratings
    Support for Waterfall Methodology00 Ratings8.0492 Ratings
    Document Management00 Ratings7.5815 Ratings
    Email integration00 Ratings7.8730 Ratings
    Mobile Access00 Ratings7.4706 Ratings
    Timesheet Tracking00 Ratings7.5459 Ratings
    Change request and Case Management00 Ratings7.723 Ratings
    Budget and Expense Management00 Ratings6.8354 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Optimizely Web Experimentation and Wrike
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Wrike
    7.3
    363 Ratings
    5% below category average
    Quotes/estimates00 Ratings8.21 Ratings
    Invoicing00 Ratings6.628 Ratings
    Project & financial reporting00 Ratings7.5358 Ratings
    Integration with accounting software00 Ratings6.9220 Ratings
    Best Alternatives
    Optimizely Web ExperimentationWrike
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Any.do
    Score8 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    KanbanFlow
    Score7.3 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Microsoft To Do
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationWrike
    Likelihood to Recommend
    8.7
    (254 ratings)
    8.4
    (1004 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    8.5
    (109 ratings)
    Usability
    10.0
    (58 ratings)
    8.4
    (340 ratings)
    Availability
    10.0
    (7 ratings)
    8.3
    (24 ratings)
    Performance
    7.3
    (6 ratings)
    6.6
    (21 ratings)
    Support Rating
    10.0
    (16 ratings)
    9.5
    (93 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (5 ratings)
    Online Training
    3.0
    (1 ratings)
    8.3
    (13 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    9.9
    (37 ratings)
    Configurability
    6.0
    (1 ratings)
    8.0
    (16 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.4
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (7 ratings)
    Product Scalability
    8.0
    (163 ratings)
    8.2
    (15 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (8 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.7
    (9 ratings)
    User Testimonials
    Optimizely Web ExperimentationWrike
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    Wrike
    Wrike helped us stitch PMO-related activities under one umbrella. The easy collaboration with multiple access types, combined with security access definitions, helped users across the organization contribute according to their roles. This helped provide the organization with multiple items to be reviewed in a single tool. This saved time in weekly review meetings by avoiding switching between multiple tools & files.
    Incentivized
    Read full review
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Wrike
    • Excellent dashboards that are easy to use and give amazing insights.
    • User friendly interface that is also easy to interact with.
    • Lot of integrations.
    • Robust project and task management features.
    • Facilitate seamless team collaboration and communication.
    • Highly customizable and multiple project views.
    Read full review
    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Wrike
    • Email alerts sometimes send too slowly.
    • If you put a project on hold, it can be hard to find it once you are ready to return to it.
    • Sometimes there are too many steps/tasks and the main page can get cluttered.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Wrike
    I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
    Incentivized
    Read full review
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Wrike
    We have project templates set up based on what job type is selected in our work request form. This helps save time by having specific tasks already on each job as it is opened. Then it's just a matter of scheduling the tasks based on the job request and current workload. As long as a due date is flexible, it's easy to shift specific due dates as needed.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Wrike
    Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
    Read full review
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Wrike
    Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
    Incentivized
    Read full review
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    Wrike
    During my learning phase with Wrike, I initially struggled with setting up automation rules and request forms. However, Wrike support was always my go-to, resolving issues within seconds or minutes. Their assistance made the learning process much easier. My best experience was receiving step-by-step screenshots to follow, with the support team on standby until I was completely satisfied.
    Incentivized
    Read full review
    In-Person Training
    Optimizely
    No answers on this topic
    Wrike
    We had staff in person provide some training
    Incentivized
    Read full review
    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Wrike
    I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
    Incentivized
    Read full review
    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Wrike
    There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
    Read full review
    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    Wrike
    Jira did not at all help us get our work done as content creators. I think that was because Jira wasn't quite right for our uses. Wrike fits our needs so much better. I can't tell you enough the relief I felt when we adopted Wrike and I never had to use Jira again.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Optimizely
    No answers on this topic
    Wrike
    company purchase
    Incentivized
    Read full review
    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
    Read full review
    Wrike
    The sky is the limit for what can be done in Wrike. We started with 1 use case and within 5 months we migrated several key business practices over to Wrike because they were easier to manage. Use cases so far: process improvement, management review, corrective actions, maintenance requests, month-end financial closing, and document management. As we grow, it's easy to imagine putting even more into Wrike where it becomes a cornerstone for how we do business
    Read full review
    Professional Services
    Optimizely
    No answers on this topic
    Wrike
    I do not use professional services.
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    Wrike
    • Different teams (e.g., contracting, compliance, provider relations) can view updates in real time, comment directly on tasks, and escalate items when needed.
    • Wrike allows us to template the contracting process (from intake to signature) to ensure consistency across payers and reduce administrative overhead.
    • Leadership can see the status of negotiations at a glance, identify bottlenecks, and prioritize resources accordingly.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.

    Wrike Screenshots

    Screenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of Space workflowsScreenshot of Space workflows