Groove (legacy product) vs. Reply

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Groove (legacy product)
Score 7.6 out of 10
N/A
Groove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026;…N/A
Reply
Score 7.2 out of 10
Small Businesses (1-50 employees)
Reply.io helps sales teams book more meetings by automating outreach with smart AI. It finds leads, writes personalized messages, handles replies, and books meetings, so you can focus on closing deals. Reply.io's AI SDR learns the product, targets its potential users, and engages across email, LinkedIn, SMS, WhatsApp, and calls. Additionally it: Handles replies, books meetings, and works in multiple languages Has access to 1B+ leads with…
$59
per month per user (1000 active contacts/month)
Pricing
Groove (legacy product)Reply
Editions & Modules
No answers on this topic
AI Chat
$50
per month
Email Volume
$59
per month per user
Multichannel
$99
per month per user
Agency
$166 (starts at)
per month (billed annually) per account
AI SDR Starter
starting with $800
per month 1000 active contacts
AI SDR Growth
Starts from $2500
per month 5000 active contacts
Offerings
Pricing Offerings
Groove (legacy product)Reply
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
Groove (legacy product)Reply
Best Alternatives
Groove (legacy product)Reply
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.8 out of 10
Mixmax
Mixmax
Score 9.8 out of 10
Enterprises
Outreach
Outreach
Score 8.3 out of 10
Outreach
Outreach
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Groove (legacy product)Reply
Likelihood to Recommend
5.0
(706 ratings)
6.3
(13 ratings)
Likelihood to Renew
8.9
(33 ratings)
-
(0 ratings)
Usability
5.4
(542 ratings)
6.3
(3 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
9.1
(5 ratings)
-
(0 ratings)
Support Rating
4.5
(145 ratings)
8.0
(2 ratings)
In-Person Training
4.7
(2 ratings)
-
(0 ratings)
Online Training
9.1
(4 ratings)
-
(0 ratings)
Implementation Rating
9.0
(13 ratings)
-
(0 ratings)
Configurability
8.9
(6 ratings)
-
(0 ratings)
Ease of integration
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(5 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
Groove (legacy product)Reply
Likelihood to Recommend
Discontinued Products
  • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
  • Groove would not be a good fit for an organization not using Salesforce.
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Reply
Reply works best for structured outbound to a defined ICP, where reps personalize the opener, then let multi-step cadences run across email, calls, and LinkedIn with reply detection and CRM sync. It excels for time-sensitive triggers, event follow ups, closed-lost recycling, and A/B testing to standardize winning copy. It is less suited to bespoke enterprise pursuits that need deep research or legal signoff on every touch, or to untargeted high-volume blasts. In those cases, keep Reply for light structure and handle core outreach manually.
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Pros
Discontinued Products
  • Groove lets us know real-time when a client has checked an email we sent them.
  • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
  • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
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Reply
  • To automatically sync our data, and keep records up to date, it offers a variety of native CRM connections, seamless integration with other tools, a robust API, and the power of Zapier.
  • I'm impressed by it, because it includes all of the capabilities I needed, as well as multivariate testing and, most significantly, an excellent reporting system.
  • It offers an extensive set of features for efficient outbound and inbound marketing automation.
  • With reporting and lead qualifying, the automation component is pretty powerful.
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Cons
Discontinued Products
  • The footprint of the person who lasts touches the information.
  • The footprint of the person who edited the information.
  • Date and time of the modification of the account owner.
  • Date and time of the modification of the last person touching the account.
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Reply
  • Syncing to other programs. You cannot interrelate Reply with other software in a simple way. Zapier is required and even then it’s not perfect.
  • Similar to syncing, there’s no way to export results of particular campaigns. This is awful. If I send out a campaign to a group, I’d like to export the results to enter into a CRM since I can’t sync the contacts. One of these features must be added ASAP.
  • Organization. While Reply itself is user-friendly, keeping campaigns and contacts and results organized is not. You cannot organize campaigns or file them away when they are done. Therefore you have to delete campaigns to stay organized and lose results, which you cannot even export.
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Likelihood to Renew
Discontinued Products
I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
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Reply
No answers on this topic
Usability
Discontinued Products
Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
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Reply
Reply’s overall usability is strong. The interface is intuitive, and most features are easy to navigate without much training. Creating and managing sequences is straightforward, and the automation flow saves a lot of manual effort. Occasionally, the dashboard can feel a bit cluttered, and reporting could be more flexible. But overall, it’s a user-friendly tool that allows teams to get started quickly and operate efficiently day to day
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Reliability and Availability
Discontinued Products
Our organization has not experienced any availability issues with Groove
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Reply
No answers on this topic
Performance
Discontinued Products
Everything is good
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Reply
No answers on this topic
Support Rating
Discontinued Products
My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
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Reply
I generally receive a reply in no time at all and found not only the support org. but the sales team to be extremely helpful. Additionally I found a great onboarding process with plenty of resources to consume.
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In-Person Training
Discontinued Products
It was okay. But, just the once. I had to figure it out with help of others on my team.
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Reply
No answers on this topic
Online Training
Discontinued Products
Easy to use
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Reply
No answers on this topic
Implementation Rating
Discontinued Products
At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
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Reply
No answers on this topic
Alternatives Considered
Discontinued Products
Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
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Reply
Reply is a very good and widely known platform. I find it to be a lot more sophisticated and composed. I believe this tool works great for both large and small companies, which makes it stand out. There are so many other tools that work great, but they are restricted to the type and size of certain companies. With Mailchimp the email chain automation was not up to the mark and we faced a lot of problems due to it. However, Reply has solved all those issues.
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Scalability
Discontinued Products
Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
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Reply
No answers on this topic
Return on Investment
Discontinued Products
  • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
  • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
  • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
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Reply
  • Reply.io has been a lot more effective than MailChimp in terms of the follow-ups for the email chains. We use them to contact the people who said they wanted to do business with us and MailChimp's emails usually went to Promotions on Gmail. With Reply.io, we overcame this problem and the open rate improved 30%.
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ScreenShots

Reply Screenshots

Screenshot of an overview of Reply's multichannel outreach toolScreenshot of Reply's multichannel cold outreachScreenshot of an overview of Reply's AI PersonalizationScreenshot of the email deliverability kitScreenshot of Reply's B2B databaseScreenshot of the AI SDR Agent