What users are saying about

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Top Rated
129 Ratings

Adobe Target

111 Ratings

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Top Rated
129 Ratings
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Score 8 out of 101

Adobe Target

111 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

VWO

It's the best A/B testing solution we could find for our own website and it's mostly very good at what it does. It has some usability issues on occasion, and the interface can be clunky, so it's not the easiest thing to pick-up-and-go, despite appearances; simple changes should be easy enough for a beginner to make but it takes some time with the interface to understand all its quirks.
No photo available

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Pros

  • You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation.
  • VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking.
  • VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.
No photo available
  • The product interface is very easy to use. Tests are easy to set up and manage.
Sarah Schick profile photo

Cons

  • Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
  • Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.
Thomas (TJ) Tate profile photo
  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo

Likelihood to Renew

VWO8.3
Based on 18 answers
Visual Website Optimizer is a easy to use and powerful tool for testing web pages. We use it to test lead generation websites to increase the number of people that complete a form. Before we decided to go with Visual Website Optimizer we did research into other options and found Visual Website Optimizer to be one of the best.
No photo available
Adobe Target6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo

Usability

VWO8.0
Based on 1 answer
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available
Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

VWO10.0
Based on 2 answers
No answer on this topic is available.
Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

No score
No answers yet
No answers on this topic
Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

VWO10.0
Based on 3 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available
Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

No score
No answers yet
No answers on this topic
Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

VWO8.0
Based on 2 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
No photo available
Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Alternatives Considered

The key aspect in the decision to switch to VWO was the integration of all the features as a single unified resource and platform.The competitors are very good at what they do (did back then) but required moving insight and understanding from one platform to the other. With VWO this problem is not only solved but the recent change to VWOs focus on becoming a conversion optimisation platform has increased our capabilities significantly.We feel the product fits in perfectly with our human centred approach and has not only increased stake holder confidence in our thinking and actions but also helped us to become better at what we do as a team and as individuals in meeting the needs of our users.
Christian Betts profile photo
Adobe Test & Target is far superior to these other solutions, but is really meant for a more advanced company. Optimizely is better for a startup because of price point and ease of use.
Laci Long profile photo

Return on Investment

  • I can't speak to hard numbers but as our primary analysis tool it's at the center of our conversion rate optimization business and is therefore indispensable in terms of our revenue.
No photo available
  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available

Screenshots

Adobe Target

Pricing Details

VWO

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
VWO Editions & Modules
VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO More Information

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Adobe Target More Information