Overview
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Great tool for the everyday social media poster!
Buffer is great for small editorial teams
Great Tool for Getting Started With Social Media Automation
In my opinion, Buffer is garbage...
Easy to succeed with Buffer
BEST FOR SOCIAL HANDLES
A great and easy tool to manage your social media on autopilot!
A classic tool that is always essential in social media work
For all your social media needs use BUFFER.
Post more in less time.
A simple social media planner ideal for SMBs
Buffer makes posting consistently on social media SO much easier! It's like the crock pot of social media.
Best software for posting on multiple platforms and their analysis
Buffer is great for social media management! Easy to use!
Best tool for small organisations
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (64)9.393%
- Mobile access (59)9.292%
- Campaign success analytics (59)7.878%
- Content optimization (57)6.464%
Pricing
Publish Pro
$15
Analyze Pro
$35
Analyze Premium
$50
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SEACRET NAIL BUFFER - (Demo and Review) ✅
Sony a99 II autofocus and buffer demo
SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher
Features
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 9.3Content planning and scheduling(64) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 6.4Content optimization(57) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 7Workflow management(53) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Reporting/analytics
- 7.8Campaign success analytics(59) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Account management
Users can manage access to multiple social media accounts.
- 7.6Role-based user permissions & privileges(49) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.2Mobile access(59) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Buffer?
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Global |
Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer Customer Size Distribution
Consumers | 55% |
---|---|
Small Businesses (1-50 employees) | 25% |
Mid-Size Companies (51-500 employees) | 19% |
Enterprises (more than 500 employees) | 1% |
Comparisons
Compare with
Reviews and Ratings
(374)Community Insights
- Business Problems Solved
- Recommendations
Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.
Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.
Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.
Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.
Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.
Attribute Ratings
Reviews
(1-4 of 4)Buffer - no nonsense strategy implementation.
- Good multi-platform scheduling option
- Easy to track scheduled content in one place
- If you want to change a post that has been scheduled across a few social platforms, you can't. This is a feature I would like to see updated.
- Sometimes scrolling down to see what has been scheduled is tedious. I would like to see a calendar view.
- Content planning and scheduling
- 80%8.0
- Content optimization
- 80%8.0
- Workflow management
- N/AN/A
- Campaign success analytics
- 80%8.0
- Mobile access
- 70%7.0
- Positive: great introduction to roll out a brand and social media strategy.
- Positive: intuitive and minimalist layout means you get all the essentials to help you succeed.
- Social Media Scheduling
- Community Management
- Social Media Marketing
- Analytics
- Engage with comments across social media accounts all from within buffer - so useful!
- To track the efficacy of SNS marketing campaigns
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Implemented in-house
- Unfamiliarity with the platform but quickly resolved
- Uploading content
- Analytics
- Overview of content
- Hard to edit content if posted the same thing across platforms
- Clunky to switch between platforms
- Easy to set up and use.
- Connect to other social media tools such Quuu.
- Maybe adding all there features into one affordable plan.
- More social media platforms added.
- Content planning and scheduling
- 80%8.0
- Content optimization
- N/AN/A
- Workflow management
- 70%7.0
- Campaign success analytics
- 70%7.0
- Role-based user permissions & privileges
- 70%7.0
- Mobile access
- 70%7.0
- Since using buffer I can't report much negative.
- It has helped my clients build their brand and awareness on social media.
- content marketing
- social media marketing
- connect buffer to various other software such as quuu and feedly
- monitor content engagement via Buffer analyze
- upgrade to other plans
- carry on using buffer
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
- Vendor Reputation
- Analyst Reports
- no training
- everything
- mostly the twitter alert for sharing the same content soon after already publishing
- none
Use Buffer! It's Sweet!
- It allows multiple social platforms to be used at once. For our university specifically, we have Twitter, Facebook, and Instagram that we use as our main accounts and it allows us to be able to post and custom tailor to each one of these social media platforms.
- Buffer also has a pretty robust analytics section of the site (paid) that allows users to see details about the posts we have going up and the interactions we are having with them. This allows us to make educated decisions in regard to our social media planning and strategy.
- With the exception of the paid analytics portion of Buffer, it is honestly cost-effective for us. It offers more for the dollar amount than any other social media scheduling platform that we have used in the past.
- One of the biggest areas for us that buffer has some room for improvement is with Instagram. It does not always automatically push to Instagram and we have to manually do it once the post attempts to go up automatically.
- I would also like to see an area built into Buffer that is similar to AirTable. We use AirTable to plan out our calendar of social posts and content. It would be nice to have it as an all-in-one platform.
- Another small area that I would have different about buffer would be to have different tiers of pricing for the analytics portion of the platform. As a small university, it is hard for us to justify paying the $50 per month price tag for our analytics.
It would be less appropriate for a company that does not have the need to plan out a cadence of posts and they are more organically driven social. It is also not suited for social media stories.
- Content planning and scheduling
- 80%8.0
- Content optimization
- 80%8.0
- Workflow management
- 80%8.0
- Campaign success analytics
- 70%7.0
- Role-based user permissions & privileges
- 90%9.0
- Mobile access
- 60%6.0
- We have seen our social media following grow by at least 33% since we have started to use Buffer as our main social media scheduling platform. Those numbers are amazing since we are such a small organization and our following is super-specific.
- The one negative impact on the ROI that we have had is paying the $50 per month for the Analytic section.
- It has saved us a ton of money because it is cheaper than the other platforms that we were using.
- Posting Social Media
- Creating and Scheduling content over the course of the breaks.
- We use it pretty normally.
- Buffer is a platform that has the capability for analytics but it costs.
- If analytics were free we would use it more in the future.
- If it had the option to schedule out stories we could use it more as well.
- Price
- Product Features
- Third-party Reviews
- Implemented in-house
- We did not experience any issues.
- no training
- Being able to create a post quickly from the main dashboard
- Being able to adjust the captions for each platform all on the same prompt.
- Being able to consistently post to Instagram.
- Having to pay for analytics.
- We have not integrated buffer
- We have not integrated buffer with any other platform
- We did not upgrade
- Better instagram abilities
- Free Analytics
Buffer is the Bomb.com
- Navigation
- Ability to schedule
- Analytics
- Default layout
- Location of certain settings
- Content planning and scheduling
- 100%10.0
- Content optimization
- 100%10.0
- Workflow management
- 100%10.0
- Campaign success analytics
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 100%10.0
- ROI
- Easy management of multiple accounts
- One-Stop shop for posting/scheduling content
- Product Usability