Customer Verified
Top Rated
Top Rated



Post more in less time.

We use Buffer in my organization for social media management in the whole company. As we are a small company we do not have different …

Phew, it's Buffer...

We use it for social media scheduling at work since we are into digital marketing, then for clients on retainers for social media …

Popular Features

View all 6 features

Content planning and scheduling (62)


Mobile access (57)


Campaign success analytics (58)


Content optimization (55)


Reviewer Pros & Cons

View all pros & cons


View all pricing

Publish Pro


per month

Analyze Pro


per month

Analyze Premium


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard





Account management


Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

The Buffer dashboardCustomizable posting scheduleTailored PostsList or calendar view of scheduled postsBrowser extensionSocial media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Customer Size Distribution

Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%

Buffer Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish


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Frequently Asked Questions

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

What is Buffer's best feature?

Reviewers rate Content planning and scheduling highest, with a score of 9.1.

Who uses Buffer?

The most common users of Buffer are from Small Businesses and the Marketing & Advertising industry.


(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Len Gordon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Buffer interagates well with extensions, however with most cases of cross connecting software there are little issue sometimes but they are easy fix and you are able to work with them. Buffer UI loads quite quickly and does have ability to swith between two different UI if needed. Buffer original UI nd their new updated UI
January 17, 2020

Use Buffer! It's Sweet!

Score 7 out of 10
Vetted Review
Verified User
Review Source
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section.