What is Double the Donation?
Double the Donation is a fundraising software designed to help nonprofits and schools of all sizes grow revenue. The tools is used by fundraisers to tap into the billions of dollars available through corporate giving and workplace giving programs, such as matching gifts, volunteer grants, and payroll giving.
The goal is to help nonprofits raise more money to power their fundraising and mission. By integrating corporate philanthropy into existing fundraising and volunteering activities, nonprofits can unlock new revenue streams that support fundraising efforts ranging from annual funds to end-of-year campaigns, and capital campaigns. No matter how an organization is fundraising or what the exact strategy is, Double the Donation helps uncover available corporate dollars that organizations and donors can claim with ease.
Key Features
- Corporate Giving Database: Detailed guideline information and submission links for company workplace giving programs.
- Automated Identification: Instant recognition of supporter eligibility based on employment data.
- Turnkey Integrations: Compatibility with 100+ fundraising, volunteer, and CRM platforms.
- Automated Email Streams: Triggered, branded follow-ups to drive donors and volunteers to take revenue-driving action.
- Data Analytics: Insights into donor employment and potential revenue value.
- Auto-Submission: Automated matching gift requests directly from the confirmation page for eligible donors.
Double the Donation maintains a corporate giving database with insights that include detailed program information for over 24,000 companies, representing over 26 million employees. Since every company’s program differs, this database helps users to understand which supporters qualify for workplace giving programs and what corporate giving opportunities their company offers.
The system connects supporters directly to next steps for utilizing their company's program, making it easy for them to take action and for fundraising teams to support them. The database includes guidelines and submission links for:
- Matching gifts
- Volunteer grants
- Volunteer time off
- Payroll donation programs
- In-kind donations
- Corporate grants
By facilitating the discovery of eligibility and providing supporters with actionable next steps, organizations can grow revenue from these programs, eliminate manual research, and save staff time.
Automated Revenue Growth Within Existing Tech Stacks
Double the Donation works alongside existing tech stacks. The platform supports 100+ turnkey integrations with nonprofit and school fundraising tools, including donation forms, CRMs, volunteer registration forms, event platforms, and peer-to-peer fundraising tools. It connects to systems already in use so that no workplace giving opportunity goes unpursued.
When tools are connected, results are driven through three main workflows:
- Instant Opportunity Identification - As supporters donate or register to volunteer, they see the corporate giving database search tool, allowing them to quickly enter their company name. In the backend, the system compares that employment data to the corporate giving database to identify qualifying opportunities. This information is surfaced once the transaction or sign-up is finalized. Upon completion of the donation or registration flow, donors immediately receive information on their eligibility and direct links to kick off next steps. This increases submission rates among supporters so that more workplace giving funds flow into the organization.
- Automated Conversion & Follow-Up - To ensure supporters take action, organizations can trigger personalized, automated workplace giving follow-ups immediately following a donation or volunteer registration. These emails come from the organization's domain, are specific to the opportunity that is most relevant in that giving context, and connect supporters to their company-specific submission forms. Once set up, administrators can have confidence that donors and volunteers are receiving the right instructions to take part in their company’s program to grow revenue. Users maintain complete control over the language, timing, and frequency of these emails to communicate with donors in preferred ways.
- Comprehensive Donor Insights - As records flow into the Double the Donation account, employment data is turned into actionable fundraising intelligence so that users gain insight into each of the workplace giving programs a donor qualifies for. This makes it easier to segment data, prioritize outreach, and view the total potential value of the supporter base. With more companies offering a combination of giving programs from matching gifts to volunteer grants, payroll giving, and more, this insight into a supporter's complete eligibility helps encourage cross-support and leverage all potential sources of revenue.
Who is this for?
Double the Donation is designed to support a wide range of fundraising organizations, including:
- Nonprofits: From local charities to large national organizations seeking to maximize annual funds and capital campaigns.
- Higher Education & K-12: Schools looking to leverage alumni employment data for fundraising and workplace giving success.
- Peer-to-Peer Fundraisers: Organizations running run/walk/ride events where individual fundraisers can double their impact.
ROI & Impact
The database, integrations, and automated workflows turn supporter employment insights into multiple workplace giving revenue streams. The software uncovers employment info and provides the specific insights needed to connect individuals to their corporate giving opportunity via a fully automated process.
The vendor states their platform has identified over $1 billion in corporate giving opportunities for clients, helping them power their missions.
The software fits into current technology and fundraising stacks with 100+ integrations across the fundraising ecosystem, from donation forms to volunteer management systems.
Categories & Use Cases
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