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Listrak has been praised by users for its ease of use in creating and sending email campaigns. Users find the platform intuitive and …
Overview
What is Listrak?
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized…
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What is Listrak?
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and…
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(24)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Listrak has been praised by users for its ease of use in creating and sending email campaigns. Users find the platform intuitive and appreciate features such as the ability to import and upload media files, modify HTML, and create drag & drop templates for emails. The segmentation capabilities of Listrak allow users to send targeted marketing emails to specific, dynamic segments, resulting in more personalized communication with their audience.
One of the standout features of Listrak is its ability to send triggered email campaigns, which users have found incredibly simple to set up. These triggered sends have yielded positive results, with some users even seeing a split of 60/40 or 50/50 between marketing and triggered sends. Although initially perceived as a sophisticated platform, users have discovered that Listrak becomes easier to use once they learn a few tricks.
Listrak is widely used across organizations and serves as the primary digital marketing tool for monthly email campaigns to customers. By simplifying tasks such as email automation based on customer engagement and implementing dynamic content, Listrak saves users time and effort. It integrates well with custom-developed eCommerce websites, allowing tracking and utilization of customer purchase history for effective follow-up.
Users have also benefited from the continuous improvement of Listrak's features and functionality, enabling them to enhance their marketing efforts and drive better results. Customer support is highly regarded for providing assistance and explanations when needed. From email acquisition to customer retention, Listrak offers a comprehensive solution for organizations seeking powerful email marketing capabilities.
Users commonly recommend the following from the CONTEXT:
- Meeting with an account representative before signing up for PRODUCT to discuss specific needs and goals, and develop successful strategies.
- Utilizing Live Chat support provided by PRODUCT for quick and efficient assistance whenever needed.
- Considering Listrak for small to medium-sized businesses due to its great return on investment (ROI) and responsiveness to requests. Users highlight the technical tools provided for effective digital marketing and praise the customer service of Listrak in helping achieve CRM goals.
Overall, users find value in working with an account manager, utilizing Live Chat support, and considering Listrak for small to medium-sized businesses.
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
April 16, 2020
Our most optimized channel!
We currently utilize Listrak for multiple reasons. Email acquisition and customer retention mainly. We recently brought email deployment in house from previously working with an outside agency for cost savings. The platform is used primarily by our marketing and e-commerce departments within the organization, although we share results with our Planning and Merchandising teams.
April 16, 2020
Love the Email Platform
We use Listrak as our email provider for our consumer email marketing program for our direct to consumer website. It is the only ESP we use.
March 24, 2020
BUYER BEWARE.
Score 1 out of 10
Vetted Review
Verified User
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services for abandoned cart and general promotional email blasts. It was mostly used in our marketing and social media departments - but we also used the software in conjunction with our merchandising and product development teams.
August 17, 2018
Great ESP, particularly for a mid-tier eCommerce Company
Listrak is our email services provider. We use it to send out marketing and promotional emails to our customer database.
August 16, 2018
LOVE Listrak! Great e-comm tool with amazing ROI results
We use Listrak to create and send our email campaigns. I had never heard of Listrak until I started working here, but quickly discovered how easy it was to use, and how much focus they really have on e-commerce. We can quickly create an email, import/upload media files and add them to an email, modify the HTML or create a drag & drop template, segment our various audiences and send our marketing emails to very specific, dynamic segments.
In addition, we use Listrak to send our triggered email campaigns. The setup is incredibly simple and these campaigns have really helped us move the needle. We average about 60/40 for marketing vs triggered sends, and sometimes even see 50/50 on certain months! It definitely helps make my job easier, and while I do rely on their support team and my AM team a lot, they constantly teach me new things so I can figure things out on my own. It's a very sophisticated platform, and while it can seem daunting, it isn't difficult to use. You'll just need to learn a few tricks to help make navigating and creating easier.
In addition, we use Listrak to send our triggered email campaigns. The setup is incredibly simple and these campaigns have really helped us move the needle. We average about 60/40 for marketing vs triggered sends, and sometimes even see 50/50 on certain months! It definitely helps make my job easier, and while I do rely on their support team and my AM team a lot, they constantly teach me new things so I can figure things out on my own. It's a very sophisticated platform, and while it can seem daunting, it isn't difficult to use. You'll just need to learn a few tricks to help make navigating and creating easier.
August 16, 2018
Listrak Makes Email Marketing to the Masses More Manageable
I've been using Listrak now for email marketing and communication with our customer base for over two years now. It's provided a great set of features and benefits we've been able to take advantage of in our marketing processes. We send daily marketing emails along with other special related marketing pieces as well. Listrak does a good job of integrating with our custom developed eCommerce website to track and use customer purchase history for follow-up, and supporting transactional emails as well. Listrak is a very powerful tool and I continue to find new features and functionality available that we can continue to take advantage of in our marketing efforts to drive better results for our bottom line. When needed, Listrak customer support is also always there to lend a hand and help with explanations or education of more functions.
August 03, 2018
Listrak is the one we use!
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions lists and has a great user friendly dashboard for creating emails. You can use the drag and drop tool if you are technically challenged but there is also HTML editing if you are comfortable creating in that environment. The reports are also well built.
May 29, 2018
Listrak means Business
Currently, Listrak is the primary digital marketing platform utilized at our company. We use Listrak strictly for email marketing campaigns that are sent to our customers on a monthly basis. Listrak simplifies a variety of tedious issues, such as email automation based on customer engagement and ability to save developing and design time by implementing dynamic content.
December 14, 2017
Review of Listrak
I use it to create and implement email marketing campaigns on behalf of clients. I use it to automate best-practice, responsive email campaigns for business to business and business to consumer clients. I also create and manage automated sales drip campaigns for teams of sales reps. Helps me create highly-personalized and customized messaging.
September 01, 2015
Good product with excellent customer service but not a great match for our business needs.
Listrak is used across the organization and not just in our department. It currently handles all of our marketing to prospective students as well as to alumni, parents,and other potential donors to the college.