What users are saying about
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Top Rated
1992 Ratings
23 Ratings

HubSpot Marketing Hub

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Top Rated
1992 Ratings
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Score 8.6 out of 100
23 Ratings
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Score 9.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Listrak

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Listrak

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.6
    76%
    324 Ratings
    N/A
    0 Ratings

    Data quality management

    8.1
    81%
    330 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.0
    80%
    298 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    Listrak

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    304 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    250 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.2

    HubSpot Marketing Hub

    82%

    Listrak

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    340 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.3
    83%
    330 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Listrak

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    7.9
    79%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    7.7
    77%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.5

    HubSpot Marketing Hub

    75%

    Listrak

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.9
    79%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.4
    84%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    7.8
    78%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.4
    74%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.6
    66%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.9
    69%
    92 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    652 Ratings
    7.1

    Listrak

    71%
    10 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Listrak

    N/A
    0 Ratings

    Usability

    8.8

    HubSpot Marketing Hub

    88%
    106 Ratings

    Listrak

    N/A
    0 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Listrak

    N/A
    0 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Listrak

    N/A
    0 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    Listrak

    N/A
    0 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Listrak

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Listrak

    N/A
    0 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Listrak

    N/A
    0 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Listrak

    N/A
    0 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Listrak

    N/A
    0 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Listrak

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Listrak

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Listrak

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Read full review

    Listrak

    It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Listrak

    • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
    • Importing and exporting lists is very self explanatory and easy to manage.
    • The main dash has a great overview of your most recent messages and metrics.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Listrak

    • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
    • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Listrak

    Starting Price

    Editions & Modules

    Listrak editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      HubSpot

      Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
      Read full review

      Listrak

      No answers on this topic

      Usability

      HubSpot

      While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
      Read full review

      Listrak

      No answers on this topic

      Reliability and Availability

      HubSpot

      They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
      Read full review

      Listrak

      No answers on this topic

      Performance

      HubSpot

      With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
      Read full review

      Listrak

      No answers on this topic

      Support Rating

      HubSpot

      During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
      Read full review

      Listrak

      No answers on this topic

      In-Person Training

      HubSpot

      I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
      Read full review

      Listrak

      No answers on this topic

      Online Training

      HubSpot

      I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
      Read full review

      Listrak

      No answers on this topic

      Implementation Rating

      HubSpot

      My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
      Read full review

      Listrak

      No answers on this topic

      Alternatives Considered

      HubSpot

      In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
      Read full review

      Listrak

      The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
      Read full review

      Scalability

      HubSpot

      HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
      Read full review

      Listrak

      No answers on this topic

      Return on Investment

      HubSpot

      • HubSpot has helped us increased our lead generation.
      • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
      • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
      Read full review

      Listrak

      • Increasing our awareness of effective marketing email campaigns
      • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
      Read full review

      Screenshots

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