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StackAdapt

StackAdapt

Overview

What is StackAdapt?

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Manager in Marketing
Marketing & Advertising Company, 51-200 employees
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Product Details

What is StackAdapt?

StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.

Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.

StackAdapt Videos

Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]

StackAdapt Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(29)

Attribute Ratings

Reviews

(1-15 of 15)
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February 08, 2021

Home grown and easy-to-implement programmatic platform

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
January 29, 2021

StackAdapt - A great tool for advertisers!

Verified User
Director in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
StackAdapt has performed well for our agency across a number of clients in varying industries, categories, and verticals. We have recommended them for multiple clients and have found the process of activation and campaign management to be seamless. Reps from StackAdapt are communicative and are always available for assistance when needed.
October 07, 2019

StackAdapt delivered on all their promises

Mark Whitlock | TrustRadius Reviewer
Mark Whitlock
Marketing Manager
Golden Spiral (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For B2C applications, if you have a product that dovetails with someone's lifestyle, using StackAdapt will put you in your prospective client's lap. For B2B applications, you will need intimate knowledge of what your prospects do when they are reading or searching for pleasure in order to hit them at the right time. Your ad and content will need to address their pain points so well that they mentally shift gears from escape from work back to work to click and follow your breadcrumbs.
March 29, 2019

Honesty is the best policy.

JW
Jocelyn Wallace
Media Buyer
BRAINTRUST (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
StackAdapt is well suited for easy deployment of native campaigns. Its simplicity is its greatest selling point. Users are able to navigate easily on the dashboard, retrieve tags for tracking, and organize campaigns easily.
It is less appropriate for e-commerce campaigns with a conversion goal metric. StackAdapt's strength is its top funnel strategies as it relates to the digital funnel.
March 22, 2019

Slick, Easy-to-Use, Great Reps

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I've only used the platform for video ad distribution, but overall, I've been beyond impressed with the results we've been able to generate for a number of clients thus far. Be it awareness, views, impressions, clicks, or on-page conversions, our various campaigns have generated strong results across the board. We've recently started a retargeting/sequencing campaign, so I'm really interested to see what kind of results that will generate.
March 21, 2019

StackAdapt is a fantastic platform to executive native and build top-funnel audiences

Verified User
Manager in Marketing
Marketing and Advertising Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
StackAdapt works very well for building out top funnel audiences to leverage for remarketing with bottom funnel channels. StackAdapt has not been particularly effective for conversions and bottom funnel marketing.
March 19, 2019

Easy to Use Native Platform w/ Great Customer Service!

Megan Schutz | TrustRadius Reviewer
Megan Schutz
Digital Marketing Manager
BRAINTRUST Marketing (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you have limited budgets, StackAdapt is not one I’d recommend. They have minimum spends for campaigns set to maximize conversions. Make sure you keep an eye on the custom audience segments to have topics removed that are not relevant to your campaign.
March 18, 2019

StackAdapt: A Great Addition to Your Marketing Stack!

Cameron Solu | TrustRadius Reviewer
Cameron Solu
Director Of Digital Media
Jekyll and Hyde Advertising and Marketing (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
StackAdapt is great for reaching large audiences with video or display creatives. They offer a wide variety of pre-built user segments, as well as the ability to request custom segments when needed. Placement targeting is also strong on StackAdapt, with robust whitelist/blacklist capabilities. Results have always been right where we want them to be.
March 18, 2019

Lots of Good Layers With StackAdapt

Eric Figura | TrustRadius Reviewer
Eric Figura
Digital Media Planner/Buyer
Serino Coyne (Online Media, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
October 05, 2018

StackAdapt: Great Service, Positive ROI, and Great Partner

Christopher Penn | TrustRadius Reviewer
Christopher Penn
Co-Founder and Chief Innovator
Trust Insights (Research, 1-10 employees)
Score 10 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
StackAdapt is best suited for companies which currently do native, display, and video advertising, and those companies doing retargeting. It is best for companies who have tight integration with their martech/adtech agencies.
October 05, 2018

StackAdapt Stacks Up Against the Competition

Kristy Mihill | TrustRadius Reviewer
Kristy Mihill
Senior Media Planner/Buyer
adworkshop (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
StackAdapt is well-suited to promote any content your clients have to offer. The traffic they provide to our client's websites is highly qualified and they provide some of the longest times on site from any platform that we use.
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