A heavyweight contender
Updated November 17, 2020

A heavyweight contender

Kevin Yip | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Our parent company used it for all the newspapers. It enables our Editorial department to understand what stories are popular and where the traffic is coming from. It also provides us with data about our traffic trend and the behavior of the audience.

Pros

  • Report Builder -- it enables you to build custom reports for distribution.
  • Dashboards -- it enables you to build custom dashboards for our editors.
  • It allows prebuilt custom reports by site levels.

Cons

  • Visualizations tools are limited.
  • The learning curve is steep.
  • It would be nice if only one master dashboard is needed and can filter by individual editors.
  • It provides tools to track the performance of the newspaper as a whole as well as different sections or even editors.
Google Analytics has a less steep learning curve. The visualization tools are better. The dashboards are more configurable.
It is good for big newspapers which require more potent Analytics tools whereas smaller papers will find GA easier to use.

Customer Experience

I don't normally use their support because most of the questions can be solved by our data team.
Once the reports have been configured, users can get to them easily. Any other new ones can be built through Report Builder.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Using Adobe Analytics

30 - Newsroom, Circulation and Advertising.
5 - Data Analyst, Senior Analyst and Data Scientist. Data Analyst needs to know how to use and query the data. Senior Analyst needs to know the structure of the website and how to pixel the pages to track the desired metrics.
  • To gauge the popularity of the articles by different authors.
  • To get the KPIs of the performance of the site.
  • To analyst readers' behavior.
  • N/A
  • Not that I can think of.
I am not involved in the evaluation, implementation or purchase of Adobe Analytics. I cannot make recommendations without knowing the price.

Evaluating Adobe Analytics and Competitors

  • Price
  • Product Usability
  • Analyst Reports
Price is the most important factor given the cost control environment in our company.
The usability and users' needs should be re-evaluated to make sure the product meets our needs and people can use them without jumping the hoops.

Adobe Analytics Implementation

It was implemented before I joined the company.
  • Implemented in-house

Adobe Analytics Support

Using Adobe Analytics

ProsCons
Like to use
Easy to use
Technical support not required
Well integrated
Consistent
Feel confident using
Unnecessarily complex
Slow to learn
Cumbersome
Lots to learn
  • Saved reports
  • Section Fronts (index page) reports.
  • Making queries to build reports.
  • Scheduling reports.
  • Report Builder

Comments

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