A heavyweight contender
Kevin Yip | TrustRadius Reviewer
February 26, 2019

A heavyweight contender

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Analytics

Our parent company used it for all the newspapers. It enables our Editorial department to understand what stories are popular and where the traffic is coming from. It also provides us with data about our traffic trend and the behavior of the audience.
  • Report Builder -- it enables you to build custom reports for distribution.
  • Dashboards -- it enables you to build custom dashboards for our editors.
  • It allows prebuilt custom reports by site levels.
  • Visualizations tools are limited.
  • The learning curve is steep.
  • It would be nice if only one master dashboard is needed and can filter by individual editors.
  • It provides tools to track the performance of the newspaper as a whole as well as different sections or even editors.
Google Analytics has a less steep learning curve. The visualization tools are better. The dashboards are more configurable.
It is good for big newspapers which require more potent Analytics tools whereas smaller papers will find GA easier to use.