Buffer - no nonsense strategy implementation.
Updated May 18, 2021
Buffer - no nonsense strategy implementation.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Buffer
Buffer is used across the whole organization as a way to manage, upload, and schedule social media for our clients. It helps us manage our workflow, avoid task bottlenecks as well as analyze our outputs so that we may best adapt our strategy for our clients online. The Instagram stories analysis and report system allow us to adjust our strategies according to where its strengths and weaknesses are.
- Good multi-platform scheduling option
- Easy to track scheduled content in one place
- If you want to change a post that has been scheduled across a few social platforms, you can't. This is a feature I would like to see updated.
- Sometimes scrolling down to see what has been scheduled is tedious. I would like to see a calendar view.
Online media strategy, analytics, website, and brand design, as well as brand management, are all functions of the users who use buffer in the organization.
- Positive: great introduction to roll out a brand and social media strategy.
- Positive: intuitive and minimalist layout means you get all the essentials to help you succeed.
Buffer holds its own against Agorapulse, and its intuitive and minimalistic platform means you can do exactly what you need to do on a small scale. This is something that brings me back to the platform again and again - the ease of use. Agorapulse handles more content and complex operations slightly better, however.
Do you think Buffer delivers good value for the price?
Yes
Are you happy with Buffer's feature set?
No
Did Buffer live up to sales and marketing promises?
Yes
Did implementation of Buffer go as expected?
Yes
Would you buy Buffer again?
Yes
Buffer Feature Ratings
Using Buffer
1 - Curious and practical people who take the time to look at how a system works overall and then can infer how best to use the available options
- Social Media Scheduling
- Community Management
- Social Media Marketing
- Analytics
- Engage with comments across social media accounts all from within buffer - so useful!
- To track the efficacy of SNS marketing campaigns
Evaluating Buffer and Competitors
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
The product was put to us as one that was straightforward, no-nonsense, and capable of doing the things that we needed to get done without much hassle. Why would you turn down that?
Buffer Implementation
- Implemented in-house
Change management was minimal
- Unfamiliarity with the platform but quickly resolved
Buffer Support
Pros | Cons |
---|---|
Quick Resolution Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success | Poor followup |
No, the basic features do what we need them to do right now
Using Buffer
Pros | Cons |
---|---|
Like to use Easy to use Well integrated Consistent Quick to learn Convenient Feel confident using | Unnecessarily complex Requires technical support |
- Uploading content
- Analytics
- Overview of content
- Hard to edit content if posted the same thing across platforms
- Clunky to switch between platforms
Yes - The mobile interface integrates really well with the social media apps! However, there are silly things that you would have to do on the desktop app like reconnecting an account which make the mobile app slightly less optimal