Buffer - no nonsense strategy implementation.
Updated May 18, 2021

Buffer - no nonsense strategy implementation.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

Buffer is used across the whole organization as a way to manage, upload, and schedule social media for our clients. It helps us manage our workflow, avoid task bottlenecks as well as analyze our outputs so that we may best adapt our strategy for our clients online. The Instagram stories analysis and report system allow us to adjust our strategies according to where its strengths and weaknesses are.
  • Good multi-platform scheduling option
  • Easy to track scheduled content in one place
  • If you want to change a post that has been scheduled across a few social platforms, you can't. This is a feature I would like to see updated.
  • Sometimes scrolling down to see what has been scheduled is tedious. I would like to see a calendar view.
Online media strategy, analytics, website, and brand design, as well as brand management, are all functions of the users who use buffer in the organization.
  • Positive: great introduction to roll out a brand and social media strategy.
  • Positive: intuitive and minimalist layout means you get all the essentials to help you succeed.
Buffer holds its own against Agorapulse, and its intuitive and minimalistic platform means you can do exactly what you need to do on a small scale. This is something that brings me back to the platform again and again - the ease of use. Agorapulse handles more content and complex operations slightly better, however.

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

No

Did Buffer live up to sales and marketing promises?

Yes

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

The platform layout is easy to get familiarised with as well as implement the various needs you have of its software. There are prompts and easy to understand. This makes Buffer feel like it has overall good levels of usability. The visual representation of the various features, as well as confirmations of tasks completed, also greatly contribute to the overall feeling of usability.
The support that Buffer offers is comprehensive and timely. The platform itself is designed in such a way that anticipates potential issues - thus mitigating them before they arrive.
Buffer is well suited if your client is new to you and not well-versed in the technological sides of social media. It is intuitive and straightforward, which makes it a breeze for most people to use. This is a feature that is well appreciated. It is less appropriate if you have many clients for whom you are managing multiple platforms. The layout is simple, and it can feel restrictive.

Buffer Feature Ratings

Content planning and scheduling
8
Content optimization
8
Workflow management
Not Rated
Not Rated
Campaign success analytics
8
Mobile access
7

Using Buffer

1 - Curious and practical people who take the time to look at how a system works overall and then can infer how best to use the available options
  • Social Media Scheduling
  • Community Management
  • Social Media Marketing
  • Analytics
  • Engage with comments across social media accounts all from within buffer - so useful!
  • To track the efficacy of SNS marketing campaigns
It is so easy to use and I have yet to find something that integrates so seamlessly into managing social media accounts

Evaluating Buffer and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
The product was put to us as one that was straightforward, no-nonsense, and capable of doing the things that we needed to get done without much hassle. Why would you turn down that?

Buffer Implementation

Take your time to play and don't worry if you get anything wrong - it is easy enough to fix!
Change management was minimal
  • Unfamiliarity with the platform but quickly resolved

Buffer Support

ProsCons
Quick Resolution
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Poor followup
No, the basic features do what we need them to do right now

Using Buffer

ProsCons
Like to use
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Unnecessarily complex
Requires technical support
  • Uploading content
  • Analytics
  • Overview of content
  • Hard to edit content if posted the same thing across platforms
  • Clunky to switch between platforms
Yes - The mobile interface integrates really well with the social media apps! However, there are silly things that you would have to do on the desktop app like reconnecting an account which make the mobile app slightly less optimal