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Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
Starting at $15 per month
View PricingOverview
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
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Popular Features
- Content planning and scheduling (64)9.393%
- Mobile access (59)9.292%
- Campaign success analytics (59)7.878%
- Content optimization (57)6.464%
Pricing
Publish Pro
$15
Cloud
per month
Analyze Pro
$35
Cloud
per month
Analyze Premium
$50
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SEACRET NAIL BUFFER - (Demo and Review) ✅
YouTube
Sony a99 II autofocus and buffer demo
YouTube
SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Buffer?
According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer - The Social Media Management Tool for Small Businesses
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Reviewers rate Content planning and scheduling highest, with a score of 9.3.
The most common users of Buffer are from Small Businesses (1-50 employees).
Buffer Customer Size Distribution
| Consumers | 55% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 19% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
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Reviews and Ratings
(373)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.
Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.
Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.
Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.
Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.
Attribute Ratings
Reviews
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May 18, 2021
Buffer - no nonsense strategy implementation.
Buffer is used across the whole organization as a way to manage, upload, and schedule social media for our clients. It helps us manage our workflow, avoid task bottlenecks as well as analyze our outputs so that we may best adapt our strategy for our clients online. The Instagram stories analysis and report system allow us to adjust our strategies according to where its strengths and weaknesses are.
- Good multi-platform scheduling option
- Easy to track scheduled content in one place
- If you want to change a post that has been scheduled across a few social platforms, you can't. This is a feature I would like to see updated.
- Sometimes scrolling down to see what has been scheduled is tedious. I would like to see a calendar view.
Online media strategy, analytics, website, and brand design, as well as brand management, are all functions of the users who use buffer in the organization.
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53.33333333333333%
5.3
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80%
8.0
70%
7.0
- Positive: great introduction to roll out a brand and social media strategy.
- Positive: intuitive and minimalist layout means you get all the essentials to help you succeed.
Buffer holds its own against Agorapulse, and its intuitive and minimalistic platform means you can do exactly what you need to do on a small scale. This is something that brings me back to the platform again and again - the ease of use. Agorapulse handles more content and complex operations slightly better, however.
1
Curious and practical people who take the time to look at how a system works overall and then can infer how best to use the available options
- Social Media Scheduling
- Community Management
- Social Media Marketing
- Analytics
- Engage with comments across social media accounts all from within buffer - so useful!
- To track the efficacy of SNS marketing campaigns
No
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
The product was put to us as one that was straightforward, no-nonsense, and capable of doing the things that we needed to get done without much hassle. Why would you turn down that?
N/A
- Implemented in-house
No
Change management was minimal
- Unfamiliarity with the platform but quickly resolved
No, the basic features do what we need them to do right now
No
N/A
- Uploading content
- Analytics
- Overview of content
- Hard to edit content if posted the same thing across platforms
- Clunky to switch between platforms
Yes
The mobile interface integrates really well with the social media apps! However, there are silly things that you would have to do on the desktop app like reconnecting an account which make the mobile app slightly less optimal
I use Buffer for my own social media scheduling for my blogs posts and also for my clients and our organisation's social content.
- Easy to set up and use.
- Connect to other social media tools such Quuu.
- Maybe adding all there features into one affordable plan.
- More social media platforms added.
5
Marketing, content management, social media
N/A
N/A
50%
5.0
N/A
N/A
N/A
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N/A
70%
7.0
70%
7.0
- Since using buffer I can't report much negative.
- It has helped my clients build their brand and awareness on social media.
I would recommend Buffer for ease of use, social media intergration and costs, also Buffer rarely has any issues or downtime. If they do they warn you well in advance.
3
General knowledge on social media marketing and content calenders, also content marketing and curation
- content marketing
- social media marketing
- connect buffer to various other software such as quuu and feedly
- monitor content engagement via Buffer analyze
- upgrade to other plans
- carry on using buffer
No
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
- Vendor Reputation
- Analyst Reports
Pricing
I will stick with Buffer as I have done
- no training
Yes, Buffer is very easy to use
No
With Buffer it is a easy to use piece of kit and they keep you well inform with updates and changes if you do have a problem it is resolve so fast it does feel like premium support :)
Yes
Yes when twitter changed its terms on tweeting the duplicate content across various account buffer alerted user straight away and provided advice
When Twitter updated their API, Buffer inform users early on there maybe a few issues, however I did not face any issue with this subject
- everything
- mostly the twitter alert for sharing the same content soon after already publishing
- none
Yes
It work fairly well, however I prefer to use the desktop version