Mailchimp is the Best Solution for Small Businesses

We use Mailchimp not only as a CRM and customer database but also for automations and workflows for email and SMS campaigns. We also use it track revenue that is attributed directly to the campaigns we have launched. We also use it as a main source of truth for our customer information as it is integrated with our ecommerce platform of WordPress, WooCommerce, and Chargebee.

We have used it to segment based on the current role that our users have within their industry. Thus, the content and campaigns they receive are much more personalized and tailored to their specific needs. For example, we can send campaigns based on RNs vs NPs.

We haven't used predictive demographics yet though.

We have found that this is one of our favorite features of Mailchimp because it increases the open rate of our messaging and campaigns. At first, our experience was not good because our initial SMS number was blocked and we were not told why. Yet, we figured out the reason was due to us mentioning job opportunities so we found a workaround and have found great success in giving our users value.

We have not reached the level of scaling up with Mailchimp to give enough feedback on this. Yet, from what we understand in the pricing plans it fits our capabilities of scaling together with the Mailchimp platform.