Sprout Social is the best in the biz for B2B Social Program Managers
October 29, 2024
Sprout Social is the best in the biz for B2B Social Program Managers
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Sprout Social
I'm [...]'s Global Social Media program manager and I use Sprout Social to schedule social posts and pull reports for our Global Social Media program.
Sprout Social allows us to plan and schedule content ahead of time and bake short links right into our posts.
Sprout Social allows us to plan and schedule content ahead of time and bake short links right into our posts.
Pros
- Year over Year Reporting for LinkedIn
- Social Post Scheduling
- Management of Comments and mentions across all social channels
- Scheduling a post across multiple platforms simultaneusly
Cons
- Sprout Social does not allow users to upload carousels for the LinkedIn platform.
- The ability to sync with employee advocacy tools for social such as GaggleAMP.
- Please allow all Sprout Social customers to have a dedicated CS person to meet with monthly, regardless of monthly spend.
- [...]'s Global Social Media program is made possible by Sprout Social's reporting, drafting, and post scheduling capabilities.
With the help of Sprout Social, [...] implemented better analytics to track the success of our Global Social Program across the LinkedIn platform in 2024. We love the year over year reporting feature - you can't find that data on LinkedIn's native platforms.
When I joined [...], we had two social tools - Sprout Social and also Hootsuite. We ultimately made the decision to keep Sprout Social and sunset the Hootsuite platform because Sprout Social was far easier to use for scheduling purposes and provided more extensive analytics reporting than Hootsuite. Also, we loved that Sprout Social has the Bit.ly tool baked into it - we didn't like our links being turned into the word 'owl' as Hootsuite does.
Do you think Sprout Social delivers good value for the price?
Yes
Are you happy with Sprout Social's feature set?
Yes
Did Sprout Social live up to sales and marketing promises?
Yes
Did implementation of Sprout Social go as expected?
Yes
Would you buy Sprout Social again?
Yes
Sprout Social Feature Ratings
Using Sprout Social
4 - Members of [...]'s Global Social Media team use Sprout Social.
2 - We have an IT Ops team who helps manage our Sprout Social program if issues come up that are related to something internal.
- Social Post Scheduling
- Social Media Program Analytics Reporting
- Social Media Platform Management
- My team loves the LinkedIn post drafting tool, since it allows us to see where the 'See More' line will cut our post off and collapse it. We then structure our post copy so that the link will appear above that segment of the social post.
- Managing and scheduling for other social platforms.
- Social listening.
Evaluating Sprout Social and Competitors
- Cloud Solutions
- Ease of Use
- Other
The ease of use of Sprout Social was a huge plus for my Social Team when we migrated from Hootsuite over to Sprout Social. Additionally, the robust reporting features were a huge plus for my team, so that we can provide year-over-year reporting for our LinkedIn platform to our CMO.
I'd like to have reviewed more of the features of Sprout Social, so that we could decide whether to include the expanded Customer Support. I wish we had a dedicated person to partner with on using Sprout Social. But we do not have the budget for that at this time.
Sprout Social Implementation
- Implemented in-house
Not sure - Sprout Social was so much easier for my Social Team to use than the Hootsuite platform. It was also easy for me to transition over to, having come from another B2B organization in March 2024 that used HubSpot for their social post scheduling.
Sprout Social Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Support cares about my success | Escalation required Difficult to get immediate help Need to explain problems multiple times Slow Initial Response |
We did not purchase Premium Support for Sprout Social. We are limited on our budget for the Sprout Social tool.
Yes - Typically bugs are resolved but they are not always resolved quickly, which is challenging as it sometimes means my Social Team has to come up with a 'plan B' for scheduling posts in the meantime.
We have not had many interactions with the Sprout Social support team over the past year or so.
Using Sprout Social
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Scheduling Social Posts across multiple platforms.
- Pulling social program analytics on a year-over-year basis.
- Drafting social media posts.
- Scheduling LinkedIn posts that include people tags/mentions.
- Scheduling LinkedIn carousel posts (functionality doesn't exist).
Yes - The mobile interface is very handy for SMMs to leverage if they are on-the-go and need to make sure that a particular post goes out. It's especially helpful for very small social teams and/or programs who have one solo Social Media Manager.
Comments
Please log in to join the conversation