Video Platforms

TrustRadius Top Rated for 2023

Top Rated Products

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Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand…

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Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

IBM Video Streaming

IBM Video Streaming solutions are used to stream virtual events, executive town halls, video marketing product launches, and OTT streaming. According to IBM, the solution is built for privacy, reliability and scale, to optimize video quality, and powered by IBM Watson AI for video…

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Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand…

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Gumlet is a video hosting platform used to upload, optimize, and stream videos, offering detailed video analytics.Gumlet simplifies the video workflow from upload to analytics, and can be used to control every aspect of the end-user streaming experience while running the streaming…


Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest…


Cincopa is a photo & video hosting platform, offering various designs for slideshows, photo-galleries, video players, private video hosting solutions and more.


Panopto is a video management platform for businesses and universities from the company of the same name in Seattle, supporting the recording, sharing, live streaming, and (after recording) sharing via LMS or internal video site, video search, and virtual classroom.

Ensemble Video

Ensemble Video is an online video platform that simplifies video management and delivers content any time, over a variety of networks.

Niche Private Media Channel (discontinued)

Niche Video Media in Atlanta, Georgia offers an enterprise video hosting platform called Private Media Channel. It has been discontinued.


Kaltura, headquartered in New York, offers enterprise or large scale video storage, streaming, and distribution supporting a variety of purposes such as streaming, enterprise video portal, interactive video and virtual classroom, or podcasting.


Flipgrid is a video learning platform, acquired by Microsoft in 2018.


EditShare offers networked shared storage and workflow solutions for the production, post-production, new media, sports, and education markets, including on-prem, cloud, or hybrid solutions. Products include media optimized high-performance shared storage, archiving and backup software,…

StreamShark Live Streaming Platform

StreamShark is a live streaming solution that provides options for large enterprises as well as individuals or businesses with small to medium requirements.

JW Player

JW Player (or JWP) is a video platform boasting 40,000 broadcasters, publishers, and other video-driven brands whose business relies on video as users. It provides these companies with a way to accelerate and scale their video strategy and is a video platform that can be used to…


VEED.IO aims to make professional video production simple. Its online video workflow tools allow teams to record, edit, review and share video. VEED.IO has single-click features such as auto-subtitling, translations, transitions, custom branding, social media formatting, animated…


Contus Vplayed is a cloud-enabled Video on demand platform used to build video on demand mobile apps and websites. Backed by AWS cloud and built in with customizable video player, Contus Vplayed can scale automatically and is accommodative towards 3rd-party integrations. With a…

Amazon Rekognition

Amazon offers Rekognition, an image and video visual analytics tool that is trained on locating and identifying labeled or tag-related objects, events, people, and also inappropriate content in images and video so that images and video can more safely and reliably be integrated and…


GUDSHO is a video streaming platform for video businesses, media houses, and creators – established and emerging – to publish, manage, distribute, and monetize their videos, reach audiences worldwide, and build an online media business. From entertainment and sports to spiritual…


ViewLift is a full-service digital content distribution platform enabling media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs and…


Moovly aims to enable users to create videos in any style without being an expert. Moovly's drag-and-drop interface lets users combine media objects from their libraries with the user's own uploaded media, as well as animate, synchronize, and time all objects in a timeline. Export…


Viddler is an enterprise video solution built primarily to provide video tools for learning and customer engagement. Features include a learning-focused player, a video learning hub, and a video subscription e-store.


Streamable provides a place to upload, share, and embed video anywhere online. They offer professional video hosting solutions for creators and businesses, as well as tools to manage and edit their video. Streamable can be used for free or by subscribing to professional hosting solutions.…


PlayPlay is an online video maker that any communication professional can use to produce, in minutes, videos ready to publish on social media, blogs or on internal channels. Stories, interviews, news clips, events and product promotions, job offers… Engage audiences with video!The…


Muvi headquartered in New York offers their OTT platform, allowing the user to launch a branded video/audio streaming service instantly.

Mux Video

Mux Video is an API that enables developers to build unique live and on-demand video experiences. With Mux Video, users can post a video or live stream with an API call, and watch it within seconds. Mux Video handles the encoding, storage, and delivery.

Videos for Video Platforms

What's the best Video Platform? YouTube vs Wistia vs Vimeo
More businesses than ever are making video content, but it can be tricky to decide what the best place is to upload your videos! We discuss the top 3 video marketing tools and where they excel.
Best Tool for Video Prospecting & VSL (Video Sales Letter): Vidyard, Soapbox by Wistia, Dubb, Voodle
"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. This video goes over 4 popular video prospecting software options.

Learn More About Video Platforms

What are Video Platforms?

Video platforms allow users to upload, store, and deliver video content, and leverage it for marketing purposes (e.g. lead generation, conversion, advertising). They may also be referred to as video clouds, video players, or video hosting platforms.

Content may include product demo videos, help/training videos, or webinar recordings. In addition to hosting pre-recorded, on-demand video, some platforms allow users to stream live events. Another use case is for employee education and training videos.

Video Platforms should be distinguished from Video Streaming Platforms, in that the latter is meant for enterprise use. Video Platforms like YouTube, Vimeo, or even Instagram's IGTV feature work best for businesses looking to carve a place out for their brand on social media. Video Streaming Platforms work best in cases where organizations or businesses want easily accessible video storage not subject to content restrictions standard video platforms typically have. They may also be more suitable in cases where videos need to be private, typically for internal use.

Video Hosting

Before investing in a paid video platform, users should consider whether hosting their own videos or using a hosting service fits their needs best.

Users can upload and store videos on their own website and go the ‘self-hosted’ route. For users that have built their website on WordPress, they can upload their videos using WP’s ‘file upload’ tool.

For individuals or businesses that are not frequently uploading new videos, this may be a good option. Users that decide to host their own videos also have more freedom in terms of branding. Conversely, some free video hosting providers like YouTube retain their own branding.

However, there are a few drawbacks associated self-hosting videos to be aware of:

  • since video files are large, hosting your own video content will take up a lot of space

  • it can also mean longer page load times and less reliable playback

  • uploading and configuring your own video files will take a decent amount of time and requires encoding each video with different playback options

If your business creates new video content frequently, a free or paid video hosting platform might be a better option. Websites like YouTube, Vimeo, Wistia, Facebook, and Instagram allow individuals and businesses to upload videos for free, but with limitations.

On a free platform or plan, users have a limited amount of space, cannot control branding on the video player, and may have limited access to customer support. However, if you’re looking for a low budget video hosting solution, these websites might be the right fit for your business.

Investing in a paid video platform provides users with the most amount of space and support for their video hosting needs. Most video platforms convert videos so that they are compatible with the most popular web browsers, reducing the amount of work placed on end-users.

Many platforms also allow users to put privacy restrictions or other security measures in place. For example, only making the videos available on certain domains, restricting certain IP addresses, or making videos password protected. Paid subscriptions also provide access to customer support that can help users work through video creation or upload issues.

Perhaps most importantly for marketing and sales users, paid video hosting platforms allow users to control branding on their videos.

Content Security & Accessibility

Enterprise video platforms host video files in a secure but accessible environment. Users can control access to sensitive data, but also share video content by emailing or embedding a link on a website. Users can embed a link on both internal (employees only) or external (customer-facing) sites. Some platforms also enable video file downloads, however, not all video platform products include this capability.

Video Platforms Features & Capabilities

The following are some of the core capabilities of most video platforms:

  • Video creation and editing tools: Allows users to create and edit videos before uploading them.

  • Analytics: Allow users to monitor viewer engagement and video streaming quality.

  • Integrations: Viewer data can be merged with CRM and/or the user’s marketing automation system.

  • Video players/playlists: Ability for users to create a bucket/placeholder link that will not break, even if the video content is changed/updated.

  • Video sharing: Ability to share hosted videos globally, even in countries/regions with video censoring.

  • Subtitles: Videos either include subtitles or integrate with third-party subtitling services.

  • Data security: Users can monitor Internal videos containing sensitive data, with easy access controls over who can view/share the content.

  • Metadata options: Ability to use tools such as video tags, descriptions, and summaries to facilitate content searches and enhance SEO of embedded videos.

Video Platforms Comparison

To help narrow down the list of products you are evaluating, consider these 3 key factors:

  1. Will you plan on editing videos within the platform or before uploading the files? Some vendors offer editing tools or services, whereas others simply deliver uploaded video files as is.

  2. Mobile device compatibility is another important aspect of leading enterprise video platforms. Videos (like other web content) should be able to be rendered on a range of devices. However, mobile access may be more important for certain use cases more than others (e.g. marketing to consumers, training salespeople).

  3. What level of security and branding control will your business need? Free video hosting platforms or free plans typically don’t provide much in the way of branding customization. Also, they often don’t provide as many security features as paid platforms do. Paid video hosting platforms will provide the maximum amount of branding control, security features, and access to customer support.

Pricing Information

Paid video platform software is typically priced on a monthly subscription basis. Prices start between $80-$100 per month and increase with the amount of usage, company size, and features needed. However, some vendors offer free versions and/or free trial periods of their software.

Enterprise level solutions may charge a one-time startup fee, which can cost a couple thousand dollars, along with a monthly subscription fee. Not all vendors openly disclose prices on their website but will provide them upon request.

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Frequently Asked Questions

What are video platforms?

Video platforms, also called ‘video hosting platforms’ or ‘video players’, allow users to create, store, upload, and deliver video content. They can be used for both personal and business purposes. Business use cases include: sales demo videos, marketing videos, training videos, webinar recordings, etc.

What are the best video platforms?

The Top Rated Video Platforms for 2020 include:

These products are all paid video hosting platforms. Learn more about these solutions and other video platform software on TrustRadius’ Video Platforms category page.

Where can I host videos for free?

Along with paid video platforms, there are a number of free video hosting options. Some examples include:

Free video platforms can be great for businesses looking for a budget-friendly video hosting solution. However, free options typically have a limited amount of space or number of videos you can embed on your website.

What should I look for in a video hosting platform?

If you’re about to invest in a video platform for your business, there are a few key things to consider:

  • Bandwidth requirements
  • Compatibility with your industry standards
  • Storage space
  • Privacy/security features
  • Number and type of channels available
  • Branding customization options
  • Video marketing/SEO features
  • Scalability

How much do video platforms cost?

Video platforms can range from free to 1,000 per month, depending on the amount of features, storage space, and number of users required. Most video hosting services are priced on a monthly subscription basis, with the option to be billed annually. While the highest priced tier for some platforms are closer to $1,000, many offer plans that cost between $10-$100 per month.