Video Platforms

Video Platforms Overview

Video platforms allow users to upload, store, and deliver video content, and leverage it for marketing purposes (e.g. lead generation, conversion, advertising). They may also be referred to as video clouds, video players, or video hosting platforms.


Content may include product demo videos, help/training videos, or webinar recordings. In addition to hosting pre-recorded, on-demand video, some platforms allow users to stream live events. Another use case is for employee education and training videos.

Video Platforms should be distinguished from Video Streaming Platforms, in that the latter is meant for enterprise use. Video Platforms like YouTube, Vimeo, or even Instagram's IGTV feature work best for businesses looking to carve a place out for their brand on social media. Video Streaming Platforms work best in cases where organizations or businesses want easily accessible video storage not subject to content restrictions standard video platforms typically have. They may also be more suitable in cases where videos need to be private, typically for internal use.

Top Rated Video Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Category Videos

What's the best Video Platform? YouTube vs Wistia vs Vimeo
06:44
More businesses than ever are making video content, but it can be tricky to decide what the best place is to upload your videos! We discuss the top 3 video marketing tools and where they excel.

Video Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Video Products

(1-25 of 69) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Vidyard
Customer Verified
Top Rated

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

Key Features

  • Video link sharing (44)
    93%
    9.3
  • Video quality / Bandwidth controls (41)
    84%
    8.4
  • Per video tracking (41)
    84%
    8.4
IBM Watson Media's Video Streaming

IBM Watson Media (formerly IBM Cloud Video) provides an enterprise video solution, powered by Watson AI, for creating, storing, managing, broadcasting and measuring the impact of live and recorded video. There are two editions: IBM Enterprise Video Streaming (private or internal…

Key Features

  • Live streaming (94)
    99%
    9.9
  • Video link sharing (92)
    80%
    8.0
  • Video quality / Bandwidth controls (91)
    80%
    8.0
Wistia

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand…

Vimeo

Vimeo PRO is an enterprise video platform built to host and provide full high-definition videos with presentation customization and detailed reporting for users.

Key Features

  • Video access controls (34)
    83%
    8.3
  • Embedded videos (34)
    81%
    8.1
  • Mobile compatibility (34)
    79%
    7.9
Cincopa

Cincopa is a photo & video hosting platform, offering various designs for slideshows, photo-galleries, video players, private video hosting solutions and more.

Key Features

  • Embedded videos (16)
    86%
    8.6
  • Mobile compatibility (16)
    85%
    8.5
  • Player customization (17)
    85%
    8.5
Niche Private Media Channel (discontinued)

Niche Video Media in Atlanta, Georgia offers an enterprise video hosting platform called Private Media Channel. It has been discontinued.

Ensemble Video

Ensemble Video is an online video platform that simplifies video management and delivers content any time, over a variety of networks.

Panopto

Panopto is a video management platform for businesses and universities from the company of the same name in Seattle, supporting the recording, sharing, live streaming, and (after recording) sharing via LMS or internal video site, video search, and virtual classroom.

Key Features

  • Video link sharing (9)
    94%
    9.4
  • User management (9)
    90%
    9.0
  • Internal video (9)
    90%
    9.0
Kaltura

Kaltura, headquartered in New York, offers enterprise or large scale video storage, streaming, and distribution supporting a variety of purposes such as streaming, enterprise video portal, interactive video and virtual classroom, or podcasting.

Key Features

  • Video access controls (7)
    87%
    8.7
  • Video link sharing (7)
    80%
    8.0
  • User management (7)
    80%
    8.0
Flipgrid

Flipgrid is a video learning platform, acquired by Microsoft in 2018.

Key Features

  • Video personalization (8)
    90%
    9.0
  • Embedded videos (8)
    90%
    9.0
  • Video link sharing (8)
    81%
    8.1
StreamShark Live Streaming Platform

StreamShark is a live streaming solution that provides options for large enterprises as well as individuals or businesses with small to medium requirements.

JW Player

JW Player is an online video platform that includes the open source video player, as well as video hosting and streaming, advertising, and analytics features.

BrightTALK

BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth.

Viddler

Viddler is an enterprise video solution built primarily to provide video tools for learning and customer engagement. Features include a learning-focused player, a video learning hub, and a video subscription e-store.

VIXY Video Platform

VIXY offers various video solutions for a wide variety of businesses. Users can embed and share their videos and/or launch their own white label VOD TV channel with VIXY. This software provides professional video management, reliable hosting and fast delivery to all devices.

Muvi

Muvi headquartered in New York offers their OTT platform, allowing the user to launch a branded video/audio streaming service instantly.

PlayPlay

PlayPlay is an online video maker that any communication professional can use to produce, in minutes, videos ready to publish on social media, blogs or on internal channels. Stories, interviews, news clips, events and product promotions, job offers… Engage audiences with video!The…

muse.ai

muse.ai provides video hosting and streaming for businesses and individuals. Using muse.ai, users can store, share, and embed videos and video collections. It features content based search that lets users find moments of interest. Includes a lightweight video player that supports…

Moovly

Moovly aims to enable users to create videos in any style without being an expert. Moovly's drag-and-drop interface lets users combine media objects from their libraries with the user's own uploaded media, as well as animate, synchronize, and time all objects in a timeline. Export…

Adilo, by BigCommand

Adilo, from BigCommand, is a video hosting and marketing solution, presented as a cloud video hosting platform for fast growing businesses and entrepreneurs with real-time anti-piracy content.

Vbrick

Vbrick in Herndon enables organizations to leverage video to engage audiences with live video and on-demand video, and to transform video content management and distribution business processes and capabilities.

FocusVision Video Insights

FocusVision Video Insights is a secure, centralized video management source where the user's insights can be accessed whenever and wherever needed and shared across an organization. It allows users to view and access video projects from a single location. Archived, live, and upcoming…

YuJa

YuJa is an enterprise video solution provider headquartered in San Jose, that offers solutions supporting enterprise video CMS and DAM, as well as a suite of tools for educational institutions including lecture and classroom video capture and replay, real-time whiteboard for synchronous…

OpenReel

OpenReel enables remote video creation for enterprises, media, and entertainment companies worldwide, empowering them to direct and film high quality video content from more than 125 countries. With its patented suite of remote video direction, capture, and creation capabilities,…

Socialive

Socialive is a self-service video content creation platform for the enterprise. It enables users to create, broadcast and distribute unlimited live and on-demand videos at studio quality – without the physical studio. Today, people expect to connect with brands in fresh and dynamic…

Learn More About Video Platforms


What are Video Platforms?

Video platforms allow users to upload, store, and deliver video content, and leverage it for marketing purposes (e.g. lead generation, conversion, advertising). They may also be referred to as video clouds, video players, or video hosting platforms.


Content may include product demo videos, help/training videos, or webinar recordings. In addition to hosting pre-recorded, on-demand video, some platforms allow users to stream live events. Another use case is for employee education and training videos.

Video Platforms should be distinguished from Video Streaming Platforms, in that the latter is meant for enterprise use. Video Platforms like YouTube, Vimeo, or even Instagram's IGTV feature work best for businesses looking to carve a place out for their brand on social media. Video Streaming Platforms work best in cases where organizations or businesses want easily accessible video storage not subject to content restrictions standard video platforms typically have. They may also be more suitable in cases where videos need to be private, typically for internal use.

Video Hosting

Before investing in a paid video platform, users should consider whether hosting their own videos or using a hosting service fits their needs best.

Users can upload and store videos on their own website and go the ‘self-hosted’ route. For users that have built their website on WordPress, they can upload their videos using WP’s ‘file upload’ tool.

For individuals or businesses that are not frequently uploading new videos, this may be a good option. Users that decide to host their own videos also have more freedom in terms of branding. Conversely, some free video hosting providers like YouTube retain their own branding.

However, there are a few drawbacks associated self-hosting videos to be aware of:

  • since video files are large, hosting your own video content will take up a lot of space

  • it can also mean longer page load times and less reliable playback

  • uploading and configuring your own video files will take a decent amount of time and requires encoding each video with different playback options

If your business creates new video content frequently, a free or paid video hosting platform might be a better option. Websites like YouTube, Vimeo, Wistia, Facebook, and Instagram allow individuals and businesses to upload videos for free, but with limitations.

On a free platform or plan, users have a limited amount of space, cannot control branding on the video player, and may have limited access to customer support. However, if you’re looking for a low budget video hosting solution, these websites might be the right fit for your business.

Investing in a paid video platform provides users with the most amount of space and support for their video hosting needs. Most video platforms convert videos so that they are compatible with the most popular web browsers, reducing the amount of work placed on end-users.

Many platforms also allow users to put privacy restrictions or other security measures in place. For example, only making the videos available on certain domains, restricting certain IP addresses, or making videos password protected. Paid subscriptions also provide access to customer support that can help users work through video creation or upload issues.

Perhaps most importantly for marketing and sales users, paid video hosting platforms allow users to control branding on their videos.

Content Security & Accessibility

Enterprise video platforms host video files in a secure but accessible environment. Users can control access to sensitive data, but also share video content by emailing or embedding a link on a website. Users can embed a link on both internal (employees only) or external (customer-facing) sites. Some platforms also enable video file downloads, however, not all video platform products include this capability.

Video Platforms Features & Capabilities

The following are some of the core capabilities of most video platforms:

  • Video creation and editing tools: Allows users to create and edit videos before uploading them.

  • Analytics: Allow users to monitor viewer engagement and video streaming quality.

  • Integrations: Viewer data can be merged with CRM and/or the user’s marketing automation system.

  • Video players/playlists: Ability for users to create a bucket/placeholder link that will not break, even if the video content is changed/updated.

  • Video sharing: Ability to share hosted videos globally, even in countries/regions with video censoring.

  • Subtitles: Videos either include subtitles or integrate with third-party subtitling services.

  • Data security: Users can monitor Internal videos containing sensitive data, with easy access controls over who can view/share the content.

  • Metadata options: Ability to use tools such as video tags, descriptions, and summaries to facilitate content searches and enhance SEO of embedded videos.

Video Platforms Comparison

To help narrow down the list of products you are evaluating, consider these 3 key factors:

  1. Will you plan on editing videos within the platform or before uploading the files? Some vendors offer editing tools or services, whereas others simply deliver uploaded video files as is.

  2. Mobile device compatibility is another important aspect of leading enterprise video platforms. Videos (like other web content) should be able to be rendered on a range of devices. However, mobile access may be more important for certain use cases more than others (e.g. marketing to consumers, training salespeople).

  3. What level of security and branding control will your business need? Free video hosting platforms or free plans typically don’t provide much in the way of branding customization. Also, they often don’t provide as many security features as paid platforms do. Paid video hosting platforms will provide the maximum amount of branding control, security features, and access to customer support.

Pricing Information

Paid video platform software is typically priced on a monthly subscription basis. Prices start between $80-$100 per month and increase with the amount of usage, company size, and features needed. However, some vendors offer free versions and/or free trial periods of their software.


Enterprise level solutions may charge a one-time startup fee, which can cost a couple thousand dollars, along with a monthly subscription fee. Not all vendors openly disclose prices on their website but will provide them upon request.

Related Categories

Frequently Asked Questions

What are video platforms?

Video platforms, also called ‘video hosting platforms’ or ‘video players’, allow users to create, store, upload, and deliver video content. They can be used for both personal and business purposes. Business use cases include: sales demo videos, marketing videos, training videos, webinar recordings, etc.

Where can I host videos for free?

Along with paid video platforms, there are a number of free video hosting options. Some examples include:

Free video platforms can be great for businesses looking for a budget-friendly video hosting solution. However, free options typically have a limited amount of space or number of videos you can embed on your website.

What should I look for in a video hosting platform?

If you’re about to invest in a video platform for your business, there are a few key things to consider:

  • Bandwidth requirements
  • Compatibility with your industry standards
  • Storage space
  • Privacy/security features
  • Number and type of channels available
  • Branding customization options
  • Video marketing/SEO features
  • Scalability

How much do video platforms cost?

Video platforms can range from free to 1,000 per month, depending on the amount of features, storage space, and number of users required. Most video hosting services are priced on a monthly subscription basis, with the option to be billed annually. While the highest priced tier for some platforms are closer to $1,000, many offer plans that cost between $10-$100 per month.