What users are saying about
404 Ratings
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179 Ratings
404 Ratings
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Score 8.4 out of 100

Mixpanel

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179 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.9

    Act-On

    89%

    Mixpanel

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 9/9 features

    WYSIWYG email editor

    9.4
    94%
    112 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.2
    92%
    92 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.6
    86%
    92 Ratings
    N/A
    0 Ratings

    Landing pages

    8.9
    89%
    108 Ratings
    N/A
    0 Ratings

    A/B testing

    9.1
    91%
    95 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.1
    91%
    103 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.7
    87%
    220 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    111 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    87 Ratings
    N/A
    0 Ratings

    Lead Management

    9.3

    Act-On

    93%

    Mixpanel

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 4/4 features

    Lead nurturing

    9.4
    94%
    104 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    9.4
    94%
    104 Ratings
    N/A
    0 Ratings

    Data quality management

    9.2
    92%
    102 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.1
    91%
    95 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.0

    Act-On

    80%

    Mixpanel

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Calendaring

    6.8
    68%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    9.2
    92%
    76 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    9.2

    Act-On

    92%

    Mixpanel

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Social sharing and campaigns

    9.2
    92%
    69 Ratings
    N/A
    0 Ratings

    Social profile integration

    9.2
    92%
    63 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.9

    Act-On

    89%

    Mixpanel

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    109 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    112 Ratings
    N/A
    0 Ratings

    Custom reports

    9.4
    94%
    84 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    9.0

    Act-On

    90%

    Mixpanel

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 6/6 features

    API

    8.9
    89%
    67 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.9
    89%
    71 Ratings
    N/A
    0 Ratings

    Customizability

    9.4
    94%
    89 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.2
    92%
    65 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.1
    91%
    36 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.2
    82%
    29 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Act-On Software is rated higher in 4 areas: Likelihood to Recommend, Usability, Support Rating, Online Training
    • Mixpanel is rated higher in 2 areas: Likelihood to Renew, Implementation Rating

    Likelihood to Recommend

    9.4

    Act-On

    94%
    219 Ratings
    8.1

    Mixpanel

    81%
    52 Ratings

    Likelihood to Renew

    8.9

    Act-On

    89%
    112 Ratings
    10.0

    Mixpanel

    100%
    13 Ratings

    Usability

    9.1

    Act-On

    91%
    32 Ratings
    9.0

    Mixpanel

    90%
    1 Rating

    Availability

    9.1

    Act-On

    91%
    28 Ratings

    Mixpanel

    N/A
    0 Ratings

    Performance

    8.2

    Act-On

    82%
    26 Ratings

    Mixpanel

    N/A
    0 Ratings

    Support Rating

    7.3

    Act-On

    73%
    78 Ratings
    1.5

    Mixpanel

    15%
    15 Ratings

    In-Person Training

    8.7

    Act-On

    87%
    4 Ratings

    Mixpanel

    N/A
    0 Ratings

    Online Training

    9.3

    Act-On

    93%
    16 Ratings
    8.0

    Mixpanel

    80%
    2 Ratings

    Implementation Rating

    8.6

    Act-On

    86%
    44 Ratings
    8.9

    Mixpanel

    89%
    6 Ratings

    Product Scalability

    9.1

    Act-On

    91%
    1 Rating

    Mixpanel

    N/A
    0 Ratings

    Likelihood to Recommend

    Act-On

    Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
    Sourov K Chowdhury | TrustRadius Reviewer

    Mixpanel

    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Carlos Begazo | TrustRadius Reviewer

    Pros

    Act-On

    • Establishes a simple but very decisive way of how to perform specialized marketing work.
    • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
    • The support is solid; it takes all the suggestions and doubts I have regarding the software.
    Korey Migdal | TrustRadius Reviewer

    Mixpanel

    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Milijana Curic | TrustRadius Reviewer

    Cons

    Act-On

    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Anonymous | TrustRadius Reviewer

    Mixpanel

    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Frank Ramirez | TrustRadius Reviewer

    Pricing Details

    Act-On

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $900 per month (starts at 2,500 active contacts)

    Act-On Editions & Modules

    Edition
    Professional$9001
    Enterprise$2,0002
    1. per month (starts at 2,500 active contacts)
    2. per month ( starts at 2,500 active contacts)
    Additional Pricing Details
    The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

    Mixpanel

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 per month

    Mixpanel Editions & Modules

    Edition
    Free$01
    Growth$171
    EnterpriseContact sales
    1. per month
    2. none
    Additional Pricing Details
    Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!

    Likelihood to Renew

    Act-On

    Act-On 8.9
    Based on 112 answers
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Damian Leslie | TrustRadius Reviewer

    Mixpanel

    Mixpanel 10.0
    Based on 13 answers
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Anonymous | TrustRadius Reviewer

    Usability

    Act-On

    Act-On 9.1
    Based on 32 answers
    It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
    Diogo Cabral | TrustRadius Reviewer

    Mixpanel

    Mixpanel 9.0
    Based on 1 answer
    great, slick and clean interface
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Act-On

    Act-On 9.1
    Based on 28 answers
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Eric Kinaitis, MBA | TrustRadius Reviewer

    Mixpanel

    No score
    No answers yet
    No answers on this topic

    Performance

    Act-On

    Act-On 8.2
    Based on 26 answers
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Anonymous | TrustRadius Reviewer

    Mixpanel

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Act-On

    Act-On 7.3
    Based on 78 answers
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Harold Klaassen | TrustRadius Reviewer

    Mixpanel

    Mixpanel 1.5
    Based on 15 answers
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Manan Vora | TrustRadius Reviewer

    In-Person Training

    Act-On

    Act-On 8.7
    Based on 4 answers
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Anonymous | TrustRadius Reviewer

    Mixpanel

    No score
    No answers yet
    No answers on this topic

    Online Training

    Act-On

    Act-On 9.3
    Based on 16 answers
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Carrie Scheetz | TrustRadius Reviewer

    Mixpanel

    Mixpanel 8.0
    Based on 2 answers
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Douglas Wright | TrustRadius Reviewer

    Implementation Rating

    Act-On

    Act-On 8.6
    Based on 44 answers
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Prabal Roy | TrustRadius Reviewer

    Mixpanel

    Mixpanel 8.9
    Based on 6 answers
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Act-On

    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Kyle Moloo | TrustRadius Reviewer

    Mixpanel

    Although the likes of Google Analytics and Adobe Analytics are very powerful, but Mixpanel provides certain features and the ease of use which is making it east for adoption especially amongst product mangers, marketing managers, growth hackers apart from hard core data analysts. Features like correlation make it further easier to identify what causes which metrics to move.
    Anonymous | TrustRadius Reviewer

    Scalability

    Act-On

    Act-On 9.1
    Based on 1 answer
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Anonymous | TrustRadius Reviewer

    Mixpanel

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Act-On

    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Danielle Armour | TrustRadius Reviewer

    Mixpanel

    • Great visibility on product usage for both tech and non-technical team members
    • Free version lasted me a long time and was great for testing it out
    • Business plan was worth the spend based on the value the entire team got from the reports
    Anonymous | TrustRadius Reviewer

    Screenshots

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