What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Iterable

13 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Iterable

13 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Iterable
8.2
WYSIWYG email editor
ActiveCampaign
7.7
Iterable
7.0
Dynamic content
ActiveCampaign
7.4
Iterable
8.6
Ability to test dynamic content
ActiveCampaign
7.5
Iterable
8.0
Landing pages
ActiveCampaign
6.7
Iterable
A/B testing
ActiveCampaign
7.2
Iterable
8.5
Mobile optimization
ActiveCampaign
7.7
Iterable
8.3
Email deliverability
ActiveCampaign
8.3
Iterable
8.0
List management
ActiveCampaign
8.1
Iterable
8.7
Triggered drip sequences
ActiveCampaign
9.3
Iterable
8.5

Reporting & Analytics

ActiveCampaign
7.0
Iterable
5.7
Dashboards
ActiveCampaign
7.1
Iterable
5.9
Standard reports
ActiveCampaign
7.3
Iterable
5.9
Custom reports
ActiveCampaign
6.7
Iterable
5.3

Platform & Infrastructure

ActiveCampaign
Iterable
8.1
API
ActiveCampaign
Iterable
8.3
Role-based workflow & approvals
ActiveCampaign
Iterable
8.8
Customizability
ActiveCampaign
Iterable
7.1

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta profile photo

Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available
  • Split testing variants... i.e. times, days, viewing both emails at the same time while editing.
  • More in-depth analysis on what users have purchases, rather than a revenue overview.
  • In house examination of WHY users may unsub or not receive emails.
Jess Davis profile photo

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer profile photo

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • Easy to implement behavior-based email triggers
  • Less time coding and developing emails
  • Incorporating our sales data is easy
Carrie Knipfer profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.