What users are saying about
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Top Rated
843 Ratings
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76 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100

Iterable

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76 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.4

ActiveCampaign

84%
8.1

Iterable

81%
ActiveCampaign ranks higher in 8/9 features

WYSIWYG email editor

7.9
79%
560 Ratings
8.5
85%
38 Ratings

Dynamic content

8.2
82%
497 Ratings
8.2
82%
40 Ratings

Ability to test dynamic content

8.1
81%
451 Ratings
7.1
71%
40 Ratings

Landing pages

7.4
74%
322 Ratings
N/A
0 Ratings

A/B testing

8.6
86%
363 Ratings
8.0
80%
42 Ratings

Mobile optimization

8.4
84%
507 Ratings
8.2
82%
37 Ratings

Email deliverability reporting

9.2
92%
652 Ratings
8.0
80%
51 Ratings

List management

8.9
89%
627 Ratings
8.3
83%
43 Ratings

Triggered drip sequences

9.1
91%
554 Ratings
9.0
90%
37 Ratings

Lead Management

8.6

ActiveCampaign

86%

Iterable

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
474 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
347 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
389 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
344 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Iterable

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
281 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
273 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Iterable

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
245 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.5

Iterable

65%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
576 Ratings
6.7
67%
42 Ratings

Standard reports

8.8
88%
563 Ratings
6.8
68%
42 Ratings

Custom reports

8.4
84%
364 Ratings
5.9
59%
36 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%
8.5

Iterable

85%
ActiveCampaign ranks higher in 5/6 features

API

9.1
91%
377 Ratings
8.4
84%
38 Ratings

Role-based workflow & approvals

8.3
83%
257 Ratings
8.6
86%
32 Ratings

Customizability

8.7
87%
398 Ratings
8.4
84%
35 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
  • Iterable is rated higher in 4 areas: Likelihood to Renew, Availability, Performance, Product Scalability

Likelihood to Recommend

9.0

ActiveCampaign

90%
647 Ratings
8.5

Iterable

85%
44 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
10.0

Iterable

100%
1 Rating

Usability

8.2

ActiveCampaign

82%
34 Ratings
1.0

Iterable

10%
1 Rating

Availability

9.1

ActiveCampaign

91%
4 Ratings
10.0

Iterable

100%
1 Rating

Performance

6.7

ActiveCampaign

67%
4 Ratings
8.0

Iterable

80%
1 Rating

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
1.0

Iterable

10%
1 Rating

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Iterable

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Iterable

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Iterable

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Iterable

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings
10.0

Iterable

100%
1 Rating

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Iterable

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Iterable

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Iterable

For a large business with multiple senders, Iterable is incredibly well suited for drafting and sending email blasts. Iterable is also well suited to any business that has regular customer engagement intervals, like factory recommended maintenance. Iterable can be used to implement Journeys that consistently follow up with customers at the appropriate time. Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Iterable

  • Iterable's customer support, both through the account manager and their live chat and email responses, is great.
  • The flexibility with third-party integrations made getting our project off the ground fairly simple.
  • The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Iterable

  • user ID as primary method for your database as opposed to email as users can have multiple email addresses.
  • More info included in errors/alerts
  • Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Iterable

Starting Price

Editions & Modules

Iterable editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Iterable info

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Iterable

    Extremely easy to use, deeply integrated into our infrastructure
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Iterable

    Our implementation failed, so I can only give this a zero.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Iterable

    Iterable is always available when we use it. I'm also subscribed to the status page and they rarely have any outages. When they do, they do a great job of providing frequent updates to customers.
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Iterable

    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Iterable

    Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Iterable

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Iterable

    It was a difficult choice at the time; both platforms provide a friendly user interface, tools to easily create your campaigns (flow-like tools), and SDKs and integrations with platforms like Twilio. We finally chose Iterable for its Catalog feature to "upload" data to their systems to be used in messages and also for its easy integration with Twilio's Segment.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Iterable

    We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Iterable

    • We have scaled subscription reactivations from a small organic trickle to targeted campaigns, allowing us to create a much higher flow of reactivation month over month
    • We have scaled lead conversion into thousands of daily sign-ups through customized communication journeys
    • We have saved time and costs for our engineering teams because we're able to build messaging journeys through Iterable rather than having to encode them within the product itself
    Read full review

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