What users are saying about
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Top Rated
687 Ratings
32 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
32 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Iterable

I
would highly recommend Iterable especially if you are a large enterprise
company with unlimited resources and are willing to get lots of customization
done. However, to be honest, if you are a small business then I wouldn’t highly
recommend Iterable to you because in my opinion, it fits well in a larger
company. Also,
I think that Iterable is a great software for B2C companies who are looking to
focus on improving their retention using cross-channel messaging.
Bella Castilla | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Iterable
5.3
WYSIWYG email editor
ActiveCampaign
8.1
Iterable
5.5
Dynamic content
ActiveCampaign
8.5
Iterable
5.2
Ability to test dynamic content
ActiveCampaign
8.0
Iterable
5.3
Landing pages
ActiveCampaign
7.1
Iterable
A/B testing
ActiveCampaign
8.7
Iterable
5.2
Mobile optimization
ActiveCampaign
8.2
Iterable
5.1
Email deliverability reporting
ActiveCampaign
8.9
Iterable
5.3
List management
ActiveCampaign
8.8
Iterable
5.3
Triggered drip sequences
ActiveCampaign
9.1
Iterable
5.3

Lead Management

ActiveCampaign
8.5
Iterable
Lead nurturing
ActiveCampaign
8.8
Iterable
Lead scoring and grading
ActiveCampaign
8.4
Iterable
Data quality management
ActiveCampaign
8.2
Iterable
Automated sales alerts and tasks
ActiveCampaign
8.6
Iterable

Campaign Management

ActiveCampaign
7.9
Iterable
Calendaring
ActiveCampaign
7.7
Iterable
Event/webinar marketing
ActiveCampaign
8.1
Iterable

Social Media Marketing

ActiveCampaign
8.3
Iterable
Social sharing and campaigns
ActiveCampaign
8.4
Iterable
Social profile integration
ActiveCampaign
8.1
Iterable

Reporting & Analytics

ActiveCampaign
8.5
Iterable
5.1
Dashboards
ActiveCampaign
8.5
Iterable
5.0
Standard reports
ActiveCampaign
8.6
Iterable
5.3
Custom reports
ActiveCampaign
8.3
Iterable
5.0

Platform & Infrastructure

ActiveCampaign
8.7
Iterable
5.8
API
ActiveCampaign
8.7
Iterable
5.1
Role-based workflow & approvals
ActiveCampaign
8.4
Iterable
5.1
Customizability
ActiveCampaign
8.6
Iterable
7.3
Integration with Salesforce.com
ActiveCampaign
8.6
Iterable
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Iterable
Integration with SugarCRM
ActiveCampaign
8.8
Iterable

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Iterable

  • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
  • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
  • Iterable was easy to get started with because of its Segment.com integration.
Tim Noetzel | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Iterable

  • Low tech understanding - CSM and supports agents tech knowledge both of Iterable tool and in general is limited.
  • Shortage of features - the tool is generic (in a good way) to work with and connect to your tech stack, but while you want to use it more sophisticated way - to tool can't deliver it.
  • I have +20 feature requests which are mandatory and have in other ESP platforms.
  • poor-to-not-exist analytics - you'll have to export campaigns data and user data to your DB in order to take actionable reports and self-created metrics.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Iterable

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed, so I can only give this a zero.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Iterable

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Iterable

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Iterable

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Iterable

Iterable is right up there with any other brand I have used in my role as a cx service representative and escalations agent. The flow is smooth and easy to use. Everything you need is all labeled clearly and resolution methods are obvious and not much walk through is needed
Fallon Penrod | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Iterable

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Iterable

  • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
  • Have a good transactional system for emails
  • Have a full automated system for all emails, cut out the manual work to be able to strategize
Raja Datta | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Iterable Editions & Modules

Edition
Iterable$5001
  1. per month
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Iterable
5.1

Likelihood to Renew

ActiveCampaign
9.1
Iterable

Usability

ActiveCampaign
8.1
Iterable
1.0

Reliability and Availability

ActiveCampaign
9.1
Iterable

Performance

ActiveCampaign
8.6
Iterable

Support Rating

ActiveCampaign
6.7
Iterable
1.0

In-Person Training

ActiveCampaign
7.3
Iterable

Implementation Rating

ActiveCampaign
8.5
Iterable

Scalability

ActiveCampaign
8.8
Iterable

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