What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
15 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
15 Ratings
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Score 8.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

If you drive a lot of traffic/leads into your business and you need a solid follow up process while also tracking the behaviors of your leads, you need ActiveCampaign. It will be a complete game changer for your marketing automation and sales process for you and your sales team.
Adam Middlesworth profile photo

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Iterable
8.2
WYSIWYG email editor
ActiveCampaign
7.7
Iterable
7.0
Dynamic content
ActiveCampaign
7.3
Iterable
8.6
Ability to test dynamic content
ActiveCampaign
7.4
Iterable
8.0
Landing pages
ActiveCampaign
6.7
Iterable
A/B testing
ActiveCampaign
7.1
Iterable
8.6
Mobile optimization
ActiveCampaign
7.7
Iterable
8.4
Email deliverability
ActiveCampaign
8.3
Iterable
8.0
List management
ActiveCampaign
8.1
Iterable
8.7
Triggered drip sequences
ActiveCampaign
9.3
Iterable
8.5

Reporting & Analytics

ActiveCampaign
7.0
Iterable
5.7
Dashboards
ActiveCampaign
7.0
Iterable
5.8
Standard reports
ActiveCampaign
7.2
Iterable
5.8
Custom reports
ActiveCampaign
6.8
Iterable
5.4

Platform & Infrastructure

ActiveCampaign
Iterable
8.1
API
ActiveCampaign
Iterable
8.3
Role-based workflow & approvals
ActiveCampaign
Iterable
8.8
Customizability
ActiveCampaign
Iterable
7.1

Pros

  • ActiveCampaign can handle large email lists
  • ActiveCampaign helps to keep the emails lists organized
  • The ActiveCampaign automation is a must to keep the email list healthy and engaged
No photo available
  • Organization of Emails/Data.
  • Ease of use when setting up email templates.
  • Workflows are fantastic for our company.
Jess Davis profile photo

Cons

  • We think the workflow, from creating a list until designing the automation, should be a little more intuitive
  • First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system
No photo available
  • Split testing variants... i.e. times, days, viewing both emails at the same time while editing.
  • More in-depth analysis on what users have purchases, rather than a revenue overview.
  • In house examination of WHY users may unsub or not receive emails.
Jess Davis profile photo

Alternatives Considered

As mentioned before, Infusionsoft is a very robust system, but we often found it too complicated for what we needed. The system was often slow, it's expensive, and we only used a handful of the many features Infusionsoft offered. ActiveCampaign was definitely the better choice. It does everything we need it to and it allows us to grant our franchises more access over their own lead systems.
No photo available
I've only used 2-3 email platforms before Iterable, but Iterable is leaps and bounds ahead of the curve. While Iterable is a relatively new company, and has some things to improve upon, I have no major qualms with the business. The majority of my work os spent setting up emails and looking up data in Iterable, so overall, I'd say I'm happy.
Jess Davis profile photo

Return on Investment

  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
No photo available
  • Easy to implement behavior-based email triggers
  • Less time coding and developing emails
  • Incorporating our sales data is easy
Carrie Knipfer profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.