What users are saying about
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Top Rated
684 Ratings
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Top Rated
153 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100

Litmus

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Top Rated
153 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Litmus

I love Litmus! I was the one who pitched and advocated for Litmus's adoption at my company and no one has regrets. Not only is it cost-effective, but it has also cut email development, Approval, and QA times down by 3/4s if not more. We've leveraged the Template WYSIWYG (what you see is what you get) editor so that marketers who do not have email coding experience can still make edits without having to funnel into our limited email developer resources. Before Litmus, we would have inboxes for all of the major ISPs (Hotmail, Yahoo, Gmail, iCloud, etc.) and have to manually check to render. Being able to use the code render checklist feature has really helped cut down on code rendering issues, improve device optimization, and cut back on QA timelines to allow for more email development time. We've caught errors we never would have been able to check for previously and as a result, our email engagement rates have spiked. Lastly, being able to use the proof approval tool we have cut back the time it takes to collect feedback from multiple stakeholders. Leaders can click-to-comment on exactly where they are seeing an issue or edit, and other stakeholders can read the comments in order to weigh-in on opinions/decisions. Then the timestamps for approvals help our email marketing manager know when she's approved to send.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Litmus
4.8
WYSIWYG email editor
ActiveCampaign
8.1
Litmus
4.7
Dynamic content
ActiveCampaign
8.5
Litmus
5.6
Ability to test dynamic content
ActiveCampaign
8.0
Litmus
7.3
Landing pages
ActiveCampaign
7.1
Litmus
3.1
A/B testing
ActiveCampaign
8.7
Litmus
2.2
Mobile optimization
ActiveCampaign
8.2
Litmus
9.0
Email deliverability reporting
ActiveCampaign
8.9
Litmus
8.3
List management
ActiveCampaign
8.8
Litmus
1.9
Triggered drip sequences
ActiveCampaign
9.1
Litmus
1.0

Lead Management

ActiveCampaign
8.5
Litmus
Lead nurturing
ActiveCampaign
8.8
Litmus
Lead scoring and grading
ActiveCampaign
8.4
Litmus
Data quality management
ActiveCampaign
8.2
Litmus
Automated sales alerts and tasks
ActiveCampaign
8.6
Litmus

Campaign Management

ActiveCampaign
7.9
Litmus
Calendaring
ActiveCampaign
7.7
Litmus
Event/webinar marketing
ActiveCampaign
8.1
Litmus

Social Media Marketing

ActiveCampaign
8.3
Litmus
Social sharing and campaigns
ActiveCampaign
8.4
Litmus
Social profile integration
ActiveCampaign
8.1
Litmus

Reporting & Analytics

ActiveCampaign
8.5
Litmus
7.0
Dashboards
ActiveCampaign
8.5
Litmus
6.2
Standard reports
ActiveCampaign
8.6
Litmus
8.0
Custom reports
ActiveCampaign
8.3
Litmus
6.9

Platform & Infrastructure

ActiveCampaign
8.7
Litmus
API
ActiveCampaign
8.7
Litmus
Role-based workflow & approvals
ActiveCampaign
8.4
Litmus
Customizability
ActiveCampaign
8.6
Litmus
Integration with Salesforce.com
ActiveCampaign
8.6
Litmus
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Litmus
Integration with SugarCRM
ActiveCampaign
8.8
Litmus

Pre-Send Testing

ActiveCampaign
Litmus
8.9
URL Validation
ActiveCampaign
Litmus
8.9
Link Tracking
ActiveCampaign
Litmus
8.6
Spam Testing
ActiveCampaign
Litmus
8.6
Email Previews
ActiveCampaign
Litmus
9.6

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Litmus

  • Email previews: there's a huge selection of devices and clients to preview your email on.
  • User interface/experience is top-notch on Litmus. Everything is easy to find and understand, and there are so many guides to help if you get stuck.
  • The support team are one of the most helpful support teams I've ever worked with.
  • They're a leader in email marketing best practices, advice, and tips. Their emails and blog posts are really helpful.
  • Litmus is always ahead of the curve and demonstrates this in their platform where they add new features quickly and timely. A recent example is a feature they put in to help prepare for Apple Mail Privacy Protection.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Litmus

  • Litmus software should be able to provide the actual developed email to a tester's email to make sure that it is working and functioning properly. They currently show just the preview of how it looks on the different devices and browsers.
  • Litmus software should provide more help and support for new users for them to be able to maximize the functionality of the software. Some of the steps, especially in testing, are researched but the resources are very limited.
  • Most of the other functionalities are add ons and costs more. I think this requires users to purchase more instead of just a bundle offer.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Litmus

Litmus 8.5
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Litmus

Litmus 9.4
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Litmus

Litmus 9.0
Based on 2 answers
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Litmus

Litmus 9.0
Based on 2 answers
No answer on this topic is available.

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Litmus

No score
No answers yet
No answers on this topic

In-Person Training

ActiveCampaign

ActiveCampaign 7.3
Based on 1 answer
No answer on this topic is available.

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Litmus

Litmus 9.0
Based on 4 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Litmus

I prefer Litmus over Email on Acid primary because Litmus provides more email clients to test in. However, Litmus' coding environment is also superior to Email on Acid's coding system. It is more intuitive to code in Litmus and be able to quickly preview the changes you've made in your code. This is especially important when troubleshooting issues on specific email clients.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Litmus

Litmus 8.0
Based on 1 answer
No answer on this topic is available.

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Litmus

  • Litmus has helped us grow trust in clients who need accurate renders for many different projects in just a few hours of time.
  • Litmus has decreased our production times by providing quick reviews and options for changing and testing the code within Builder.
  • Litmus has also helped us communicate better with creative agencies by relaying in a quick manner how certain fonts or images will display on many different devices.
Samantha Brady | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Litmus
9.0

Likelihood to Renew

ActiveCampaign
9.1
Litmus
8.5

Usability

ActiveCampaign
8.1
Litmus
9.4

Reliability and Availability

ActiveCampaign
9.1
Litmus
9.0

Performance

ActiveCampaign
8.6
Litmus
9.0

Support Rating

ActiveCampaign
6.7
Litmus

In-Person Training

ActiveCampaign
7.3
Litmus
9.0

Online Training

ActiveCampaign
Litmus
8.0

Implementation Rating

ActiveCampaign
8.5
Litmus
9.0

Scalability

ActiveCampaign
8.8
Litmus
8.0

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