What users are saying about

ActiveCampaign

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Top Rated
73 Ratings

Litmus

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18 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101

Litmus

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18 Ratings
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Score 8.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Litmus

Litmus is a great tool for the entire email marketing process from code, testing, deliverability and analytics. You see how the customer is also interacting with your email through a snippet of code placed in the email. You can see how long they've read your email, the clients they've read them in and overall interaction.
Sherice Dominguez profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Litmus
6.4
WYSIWYG email editor
ActiveCampaign
7.7
Litmus
8.0
Dynamic content
ActiveCampaign
7.5
Litmus
3.0
Ability to test dynamic content
ActiveCampaign
7.7
Litmus
3.0
Landing pages
ActiveCampaign
6.8
Litmus
A/B testing
ActiveCampaign
7.4
Litmus
7.0
Mobile optimization
ActiveCampaign
7.8
Litmus
8.9
Email deliverability
ActiveCampaign
8.3
Litmus
8.6
List management
ActiveCampaign
8.3
Litmus
Triggered drip sequences
ActiveCampaign
9.3
Litmus

Reporting & Analytics

ActiveCampaign
7.2
Litmus
8.2
Dashboards
ActiveCampaign
7.2
Litmus
9.0
Standard reports
ActiveCampaign
7.4
Litmus
8.5
Custom reports
ActiveCampaign
7.0
Litmus
7.0

Pros

  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
No photo available
  • Editing code.
  • Figuring out where the mistakes are in the code, but it is difficult in programs such as Marketo.
  • Showing how the email will be rendered across all the different email platforms.
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Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • This is more of a selfish nice-to-have, as I find no real, major issues with Litmus. But I'd like to see some sort of highlights within test results where code may have an issue. I use Sublime Text to make sure I'm coding properly, but it doesn't catch the tiny mistakes that aren't apparent in, for example, Apple Mail. I may see a perfect-looking email in Apple Mail but my colleague sees a strange mash-up of content blocks in Outlook on their PC. Being able to find the issue quickly within Litmus would be super cool, and I'd totally pay for that feature. Otherwise, I truly have no major issues and see no areas of major improvement other than cool new tools.
Steffany Winkelmann profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
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Litmus has way more testing functions and platforms it tests (i.e., it tests across virtually every single operating system and email tool) whereas Email on Acid, while also really helpful in many instances, doesn't cover some of the inboxes many of our recipients use (we at least have the ability with our ESP [Email Service Provider] to see what devices and operating system our recipients load our emails on). Litmus just made the most sense for us, especially given the price point.
Steffany Winkelmann profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
No photo available
  • Less time coding and troubleshooting emails
Ziyu Wang profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Litmus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details