What users are saying about
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Top Rated
842 Ratings
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Top Rated
269 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100

Litmus

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Top Rated
269 Ratings
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Score 8.9 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
4.5

Litmus

45%
ActiveCampaign ranks higher in 8/9 features

WYSIWYG email editor

7.9
79%
559 Ratings
2.9
29%
10 Ratings

Dynamic content

8.2
82%
496 Ratings
5.3
53%
6 Ratings

Ability to test dynamic content

8.1
81%
450 Ratings
8.0
80%
109 Ratings

Landing pages

7.4
74%
321 Ratings
2.6
26%
3 Ratings

A/B testing

8.6
86%
362 Ratings
1.9
19%
4 Ratings

Mobile optimization

8.4
84%
506 Ratings
9.2
92%
172 Ratings

Email deliverability reporting

9.2
92%
651 Ratings
8.3
83%
135 Ratings

List management

8.9
89%
626 Ratings
1.8
18%
2 Ratings

Triggered drip sequences

9.1
91%
553 Ratings
1.0
10%
1 Rating

Lead Management

8.6

ActiveCampaign

86%

Litmus

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
473 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
346 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
388 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
343 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Litmus

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
280 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
273 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Litmus

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
245 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
241 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.8

Litmus

68%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
575 Ratings
5.6
56%
10 Ratings

Standard reports

8.8
88%
562 Ratings
7.8
78%
119 Ratings

Custom reports

8.4
84%
363 Ratings
6.9
69%
80 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Litmus

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
256 Ratings
N/A
0 Ratings

Customizability

8.7
87%
397 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
8.9

Litmus

89%
Litmus ranks higher in 4/4 features

URL Validation

N/A
0 Ratings
8.9
89%
124 Ratings

Link Tracking

N/A
0 Ratings
8.7
87%
105 Ratings

Spam Testing

N/A
0 Ratings
8.3
83%
129 Ratings

Email Previews

N/A
0 Ratings
9.5
95%
163 Ratings

Attribute Ratings

  • Litmus is rated higher in 11 areas: Likelihood to Renew, Usability, Availability, Performance, In-Person Training, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor post-sale, Vendor pre-sale
  • ActiveCampaign and Litmus are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

ActiveCampaign

90%
646 Ratings
9.0

Litmus

90%
184 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.9

Litmus

99%
16 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
9.4

Litmus

94%
15 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
9.3

Litmus

93%
6 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings
8.3

Litmus

83%
6 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings

Litmus

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating
9.0

Litmus

90%
1 Rating

Online Training

ActiveCampaign

N/A
0 Ratings
8.0

Litmus

80%
1 Rating

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
9.4

Litmus

94%
10 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings
8.8

Litmus

88%
4 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings
9.9

Litmus

99%
2 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings
9.3

Litmus

93%
5 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings
9.4

Litmus

94%
4 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings
9.5

Litmus

95%
3 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Litmus Software

Litmus is the G.O.A.T. for testing email renders. It does not compare, in my opinion, to the alternative psychedelic option. The UI is nice, easy to use, and it's almost never down. I love Litmus and couldn't do my job without it! So does our QA team.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Litmus Software

  • Create a folder to quickly share previews of a given email for review
  • Allow me to put my code into a builder so I can close the loop while working on a bug for a specific client
  • Empowers me as an email developer to follow best practices and make my company look great
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Litmus Software

  • Sometimes I won't always receive feedback (comments/approval) emails
  • There have been moments were it has been difficult to leave comments
  • Sometimes it can be difficult to look through the folders b/c everything begins to open up - it is nice to just have the section I am looking for open up rather than the entire year b/c then I am closing all of those sections in the folders
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Litmus

Starting Price

Editions & Modules

Litmus editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Litmus Software

    I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Litmus Software

    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Litmus Software

    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Litmus Software

    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Litmus Software

    No answers on this topic

    In-Person Training

    ActiveCampaign

    No answers on this topic

    Litmus Software

    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    Litmus Software

    It has all the required information.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Litmus Software

    It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Litmus Software

    Litmus is a far more comprehensive platform than Email on Acid for template development and testing, but its analytics suite is not really that much more sophisticated. I use Litmus primarily for development and testing, so I am not complaining, but I wish that the analytics offering were more comprehensive. Were another package to offer more sophisticated analytical tools, it might be compelling enough to move to that platform
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Litmus Software

    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Litmus Software

    • the positive thing is that if I test in Litmus I have the confidence it will look ok before I send to a client and they mail it out to a whole email list. Plus, I have the backup proof it rendered correctly in Litmus if a user says it doesn't render for them.
    • Litmus also saves time. I don't have to wait for someone to send a seed to make sure it looks ok; I can just check in Litmus and have ALL results in just a few seconds
    Read full review

    Screenshots

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