What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Litmus

3 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Litmus

3 Ratings
Score 9.5 out of 101

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Likelihood to Recommend

ActiveCampaign

If you drive a lot of traffic/leads into your business and you need a solid follow up process while also tracking the behaviors of your leads, you need ActiveCampaign. It will be a complete game changer for your marketing automation and sales process for you and your sales team.
Adam Middlesworth profile photo

Litmus

If you send bulk emails, you need Litmus. If you send small batches from like Gmail or send only plain-text emails, you don't need Litmus. It's pretty basic, and pretty simple. Litmus is a very powerful tool that has a wide reach; B2C users get the same experience as a B2B user. Plain text emails require testing with Litmus as there is no HTML/CSS to be concerned with.
Steffany Winkelmann profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Litmus
9.7
WYSIWYG email editor
ActiveCampaign
7.7
Litmus
10.0
Dynamic content
ActiveCampaign
7.4
Litmus
Ability to test dynamic content
ActiveCampaign
7.5
Litmus
Landing pages
ActiveCampaign
6.7
Litmus
A/B testing
ActiveCampaign
7.2
Litmus
Mobile optimization
ActiveCampaign
7.7
Litmus
10.0
Email deliverability
ActiveCampaign
8.3
Litmus
9.0
List management
ActiveCampaign
8.1
Litmus
Triggered drip sequences
ActiveCampaign
9.3
Litmus

Reporting & Analytics

ActiveCampaign
7.0
Litmus
9.5
Dashboards
ActiveCampaign
7.1
Litmus
10.0
Standard reports
ActiveCampaign
7.3
Litmus
9.0
Custom reports
ActiveCampaign
6.7
Litmus

Pros

  • Simple to use
  • Good value for the price
  • Automation sequences
  • Lead scoring
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • Email rendering, of course! That is definitely their number one asset, and the thing they do best. While I have only the spam testing feature, the device rendering tool is incredibly invaluable. Imagine having to send an email to yourself (or a list of all your hundreds of email addresses and setting them up....) and checking it not on just your Mac and iPhone, but on your PC, your Android, your iPad, your Android tablet, your older PC with Outlook 2007, checking Samsung Mail on your Android, Google Inbox on your phone, Office 365, AOL.com, Hotmail on your various devices.... my head is spinning! Litmus takes away every bit of that annoyance and lets you view the rendering in one simple location.
  • Litmus also offers great webinars to help email marketers with strategy (seriously, stop spamming people - it does more harm than you can see at face value), with email development (they won't teach you how to code but will teach you how to use the tools to their full potential), and with content that provides a holistic view of email marketing as a whole. These reports offer up real, hard data and include general trends that help email marketers understand what works, what doesn't, and where they need to go with it.
  • The whole email testing experience with Litmus is a breeze. It's so easy to get started and understand, it almost feels like you're doing something wrong. I love having the history of past tests too, in case I want to compare various results.
Steffany Winkelmann profile photo

Cons

  • Love to see them improve the overall speed of their program. Waiting for pages to load when creating emails and automations can be a real drag on productivity and create an overall frustrating experience. (Asana is the gold standard here).
  • I'd like them to improve email delvierability, as I've heard some complaints in this area.
  • I'd like them to create a more fleshed out deals section so we can completely replace all of our other CRM programs.
Lauren Lopez profile photo
  • This is more of a selfish nice-to-have, as I find no real, major issues with Litmus. But I'd like to see some sort of highlights within test results where code may have an issue. I use Sublime Text to make sure I'm coding properly, but it doesn't catch the tiny mistakes that aren't apparent in, for example, Apple Mail. I may see a perfect-looking email in Apple Mail but my colleague sees a strange mash-up of content blocks in Outlook on their PC. Being able to find the issue quickly within Litmus would be super cool, and I'd totally pay for that feature. Otherwise, I truly have no major issues and see no areas of major improvement other than cool new tools.
Steffany Winkelmann profile photo

Alternatives Considered

ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost overwhelming. This is exactly the type of tool we need to creatively create solutions for our clients. ActiveCampaign is ahead of the curve when it comes to the future of relationship marketing.
Lauren Lopez profile photo
Litmus has way more testing functions and platforms it tests (i.e., it tests across virtually every single operating system and email tool) whereas Email on Acid, while also really helpful in many instances, doesn't cover some of the inboxes many of our recipients use (we at least have the ability with our ESP [Email Service Provider] to see what devices and operating system our recipients load our emails on). Litmus just made the most sense for us, especially given the price point.
Steffany Winkelmann profile photo

Return on Investment

  • Cost effective way of sending emails
  • Allows you to create campaigns that run in the background
  • Helps those who are new to creating email campaigns and makes it easy to do
No photo available
  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Litmus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details