What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
15 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
15 Ratings
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Score 8.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Litmus

Litmus is a great tool for the entire email marketing process from code, testing, deliverability and analytics. You see how the customer is also interacting with your email through a snippet of code placed in the email. You can see how long they've read your email, the clients they've read them in and overall interaction.
Sherice Dominguez profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Litmus
6.4
WYSIWYG email editor
ActiveCampaign
7.7
Litmus
8.0
Dynamic content
ActiveCampaign
7.3
Litmus
3.0
Ability to test dynamic content
ActiveCampaign
7.4
Litmus
3.0
Landing pages
ActiveCampaign
6.7
Litmus
A/B testing
ActiveCampaign
7.1
Litmus
7.0
Mobile optimization
ActiveCampaign
7.7
Litmus
8.9
Email deliverability
ActiveCampaign
8.3
Litmus
8.6
List management
ActiveCampaign
8.1
Litmus
Triggered drip sequences
ActiveCampaign
9.3
Litmus

Reporting & Analytics

ActiveCampaign
7.0
Litmus
8.2
Dashboards
ActiveCampaign
7.0
Litmus
9.0
Standard reports
ActiveCampaign
7.2
Litmus
8.5
Custom reports
ActiveCampaign
6.8
Litmus
7.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Client and browser testing
  • Email editor with live browser testing
  • Spam tests and deliverability tests in different clients and browsers
  • Community and posts by email experts
Sherice Dominguez profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • If I recall correctly, there used to be a browser preview functionality that is no longer available. I miss that.
  • I wish Litmus was able to detect why we're experiencing certain issues between email clients. It's probably wishful thinking at this point given all of the variables Litmus would need to consider in order to make a sound suggestion.
Derrick Phipps profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
I've never used another product outside of Litmus. Litmus appears to be the industry standard in terms of email testing and I haven't heard otherwise from anyone else
Derrick Phipps profile photo

Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
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  • Litmus has ensured consistency across all templated emails allowing us to put forth a unified email marketing strategy.
  • With tokens not pulling in as I expected there were sizing issues that Litmus didn't show until the email had already been sent and a reply was returned.
  • Makes it easy for us to view any new email before sending to ensure it meets our brand standards.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Litmus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details