What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
324 Ratings
4 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
324 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

ActiveCampaign

[ActiveCampaign] is well suited for companies that need a really robust email automation tool that's easy to setup and use. It's great if you're running webinar funnels or other funnels where there are multiple different places for contacts to "fall out" and you rely on email marketing to get those contacts to re-enter the funnel in the right place. Th automation tools in [ActiveCampaign] make it easy to pinpoint exactly where a contact has left the funnel and intelligently push them back to where they left from.
Anonymous | TrustRadius Reviewer

Mautic

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Mautic
8.5
WYSIWYG email editor
ActiveCampaign
8.2
Mautic
7.8
Dynamic content
ActiveCampaign
8.4
Mautic
9.0
Ability to test dynamic content
ActiveCampaign
8.1
Mautic
8.9
Landing pages
ActiveCampaign
7.1
Mautic
9.0
A/B testing
ActiveCampaign
8.6
Mautic
7.3
Mobile optimization
ActiveCampaign
8.2
Mautic
7.2
Email deliverability reporting
ActiveCampaign
8.8
Mautic
9.0
List management
ActiveCampaign
8.6
Mautic
9.0
Triggered drip sequences
ActiveCampaign
9.3
Mautic
9.0

Lead Management

ActiveCampaign
8.0
Mautic
8.9
Lead nurturing
ActiveCampaign
7.9
Mautic
9.0
Lead scoring and grading
ActiveCampaign
8.0
Mautic
9.0
Data quality management
ActiveCampaign
7.6
Mautic
8.1
Automated sales alerts and tasks
ActiveCampaign
8.5
Mautic
9.5

Campaign Management

ActiveCampaign
7.9
Mautic
8.1
Calendaring
ActiveCampaign
7.1
Mautic
8.2
Event/webinar marketing
ActiveCampaign
8.7
Mautic
8.0

Social Media Marketing

ActiveCampaign
8.2
Mautic
9.4
Social sharing and campaigns
ActiveCampaign
8.8
Mautic
10.0
Social profile integration
ActiveCampaign
7.6
Mautic
8.9

Reporting & Analytics

ActiveCampaign
8.0
Mautic
8.4
Dashboards
ActiveCampaign
8.1
Mautic
8.1
Standard reports
ActiveCampaign
7.9
Mautic
8.1
Custom reports
ActiveCampaign
7.9
Mautic
8.8

Platform & Infrastructure

ActiveCampaign
8.4
Mautic
8.0
API
ActiveCampaign
8.7
Mautic
8.0
Role-based workflow & approvals
ActiveCampaign
7.8
Mautic
9.0
Customizability
ActiveCampaign
8.8
Mautic
7.0
Integration with Salesforce.com
ActiveCampaign
8.2
Mautic
8.2
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.5
Mautic
8.0
Integration with SugarCRM
ActiveCampaign
8.3
Mautic
8.0

Pros

ActiveCampaign

  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
Jim Harshaw Jr | TrustRadius Reviewer

Mautic

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Cons

ActiveCampaign

  • It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
  • The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Stephen Scott | TrustRadius Reviewer

Mautic

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 24 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.6
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.1
Based on 26 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.0
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Mautic

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
  • It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
  • It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.
Tim Bost | TrustRadius Reviewer

Mautic

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Mautic

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    ActiveCampaign
    9.1
    Mautic
    9.0

    Likelihood to Renew

    ActiveCampaign
    9.1
    Mautic

    Usability

    ActiveCampaign
    8.0
    Mautic

    Reliability and Availability

    ActiveCampaign
    9.2
    Mautic

    Performance

    ActiveCampaign
    7.6
    Mautic

    Support Rating

    ActiveCampaign
    8.1
    Mautic

    Implementation Rating

    ActiveCampaign
    7.0
    Mautic

    Scalability

    ActiveCampaign
    9.2
    Mautic

    Add comparison