ActiveCampaign vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.1 out of 10
N/A
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
Mautic
Score 8.8 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
ActiveCampaignMautic (open source)
Editions & Modules
Lite
$9.00
Per Month [3 Users]
Plus
$49
Per Month [25 Users]
Professional
$129
Per Month [50 Users]
Enterprise
$229
Per Month [Unlimited Users]
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
ActiveCampaignMautic
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignMautic (open source)
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
Hubspot, I've only heard and dread by the thoughts of it that it will become expensive over time
SugarCRM, didn't have a 360 degree approach to it.
Mautic, complete open-source and had to be managed by us.
Chose ActiveCampaign
It is much better value for money than the competitors, has higher deliverability, better support and a more clear and concise user interface in my opinion. It is by far one of the most valuable software i use in a consistent basis, I really don’t see that changing anytime soon.
Mautic

No answer on this topic

Top Pros
Top Cons
Features
ActiveCampaignMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.7
662 Ratings
12% above category average
Mautic (open source)
8.3
9 Ratings
7% above category average
WYSIWYG email editor8.8579 Ratings7.58 Ratings
Dynamic content8.4518 Ratings7.59 Ratings
Ability to test dynamic content8.0470 Ratings7.59 Ratings
Landing pages8.6336 Ratings9.27 Ratings
A/B testing8.9379 Ratings8.78 Ratings
Mobile optimization9.0525 Ratings8.58 Ratings
Email deliverability reporting8.1629 Ratings8.29 Ratings
List management9.2648 Ratings9.49 Ratings
Triggered drip sequences9.4572 Ratings8.38 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
523 Ratings
11% above category average
Mautic (open source)
8.3
9 Ratings
7% above category average
Lead nurturing8.8490 Ratings8.59 Ratings
Lead scoring and grading8.1358 Ratings8.59 Ratings
Data quality management8.9400 Ratings8.47 Ratings
Automated sales alerts and tasks8.9355 Ratings7.97 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.1
372 Ratings
19% above category average
Mautic (open source)
8.4
7 Ratings
11% above category average
Calendaring9.0293 Ratings7.97 Ratings
Event/webinar marketing9.2286 Ratings8.96 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.0
287 Ratings
18% above category average
Mautic (open source)
7.3
6 Ratings
3% below category average
Social sharing and campaigns9.4254 Ratings7.35 Ratings
Social profile integration8.7250 Ratings7.36 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.5
625 Ratings
12% above category average
Mautic (open source)
8.4
9 Ratings
11% above category average
Dashboards8.3595 Ratings8.69 Ratings
Standard reports8.3582 Ratings8.49 Ratings
Custom reports9.0377 Ratings8.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
489 Ratings
17% above category average
Mautic (open source)
5.9
9 Ratings
25% below category average
API9.1390 Ratings7.39 Ratings
Role-based workflow & approvals8.9266 Ratings7.85 Ratings
Customizability9.2419 Ratings7.87 Ratings
Integration with Salesforce.com9.092 Ratings4.75 Ratings
Integration with Microsoft Dynamics CRM9.660 Ratings4.02 Ratings
Integration with SugarCRM9.656 Ratings4.02 Ratings
Third-party software integrations7.718 Ratings00 Ratings
Best Alternatives
ActiveCampaignMautic (open source)
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignMautic (open source)
Likelihood to Recommend
8.4
(669 ratings)
9.7
(9 ratings)
Likelihood to Renew
9.9
(25 ratings)
-
(0 ratings)
Usability
7.5
(37 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.5
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(40 ratings)
-
(0 ratings)
In-Person Training
9.0
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.8
(13 ratings)
-
(0 ratings)
Configurability
6.6
(4 ratings)
-
(0 ratings)
Ease of integration
8.7
(4 ratings)
-
(0 ratings)
Product Scalability
2.7
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.6
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.1
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignMautic (open source)
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Acquia
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Acquia
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Acquia
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Acquia
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Acquia
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
Acquia
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Acquia
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time