What users are saying about
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Top Rated
515 Ratings
Top Rated
139 Ratings

Adobe Analytics

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Top Rated
515 Ratings
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Score 7.8 out of 100
Top Rated
139 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

Domo

Domo has amazing functionality and can tie in information from just about any system. It's not quite as intuitive as Tableau, and the visualizations aren't as beautiful, but the back end data manipulation is leaps and bounds better. You'll want to dedicate a single resource (person) to learning and developing on the system. Generally going to want someone with a developer background, rather than someone with only analytics background
Luke Ferrel | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Domo
8.1
Pixel Perfect reports
Adobe Analytics
Domo
7.9
Customizable dashboards
Adobe Analytics
Domo
8.8
Report Formatting Templates
Adobe Analytics
Domo
7.7

Ad-hoc Reporting

Adobe Analytics
Domo
8.6
Drill-down analysis
Adobe Analytics
Domo
8.5
Formatting capabilities
Adobe Analytics
Domo
8.3
Integration with R or other statistical packages
Adobe Analytics
Domo
9.0
Report sharing and collaboration
Adobe Analytics
Domo
8.8

Report Output and Scheduling

Adobe Analytics
Domo
8.2
Publish to Web
Adobe Analytics
Domo
8.8
Publish to PDF
Adobe Analytics
Domo
8.4
Report Versioning
Adobe Analytics
Domo
7.0
Report Delivery Scheduling
Adobe Analytics
Domo
8.4

Data Discovery and Visualization

Adobe Analytics
Domo
7.8
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Domo
8.4
Location Analytics / Geographic Visualization
Adobe Analytics
Domo
8.2
Predictive Analytics
Adobe Analytics
Domo
7.0

Access Control and Security

Adobe Analytics
Domo
9.0
Multi-User Support (named login)
Adobe Analytics
Domo
8.9
Role-Based Security Model
Adobe Analytics
Domo
8.6
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Domo
8.5
Single Sign-On (SSO)
Adobe Analytics
Domo
10.0

Mobile Capabilities

Adobe Analytics
Domo
9.2
Responsive Design for Web Access
Adobe Analytics
Domo
8.7
Dedicated iOS Application
Adobe Analytics
Domo
9.1
Dedicated Android Application
Adobe Analytics
Domo
10.0
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Domo
8.8

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
Domo
7.7
REST API
Adobe Analytics
Domo
8.0
Javascript API
Adobe Analytics
Domo
8.0
iFrames
Adobe Analytics
Domo
8.0
Java API
Adobe Analytics
Domo
8.0
Themeable User Interface (UI)
Adobe Analytics
Domo
7.0
Customizable Platform (Open Source)
Adobe Analytics
Domo
7.0

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

Domo

  • Exceptional Transform area of the platform - any/all raw data can be manipulated and combined to create datasources that are very useful for our departments.
  • Visualization layer is clean and is very business presentable. Its simple but includes depth. Visuals can be created/used by all roles throughout our firm, its not limited to analysts.
  • Ability to communicate and talk about insights in the data - the communication tool is exceptional. I can @ mention specific users to bring attention to a discovery. I can start a private chat. I can annotate and communicate what I am seeing. I love it.
  • Mobile experience is excellent. When I am on the road i can actively monitor and engage with my team due to my Domo dashboard on my mobile device. Its amazing to run the business and not worry while away from the office.
Kyle Tucker | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Domo

  • Copying Reports - In Excel or Google Sheets, I like to make copies of similar reports and modify them as necessary for users. In Domo, makes copies of reports (called cards) but all copies are connected. So if you adjust the copy, it changes the original. This means a user has to recreate the report from scratch and then adjust it.
  • Unforgiving SQL - Domo does allow users to write their own SQL codes, which is great. However, Domo's SQL code is pickier than the other SQL database I've used (Metabase).
  • Text Alerts - Domo's alerts aren't always the smartest. Some of my dashboards are about the sales teams monthly performance and I get notified when there is a change of more than 20%. I always get notified at the start of the month that reports have changed from 'x' number to zero. This is expected because it's a monthly report and I hate getting texts about it. The only reason I don't term them off so I can be aware if something breaks in the middle of the month.
David Hills ★ | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Domo

Domo 8.0
Based on 2 answers
Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.
John Orate | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

Domo

Domo 8.2
Based on 25 answers
The built-in user support and intuitive design of Domo makes it simple to learn and use. I find I can spend hours drilling deep, or else quickly gain an overview in just a few minutes. This is a great advantage since the flexibility fits well with the demands of my role. I enjoy using Domo since I know it will give me comparative data across almost every variable I might want to explore - I look forward to it!
Lara Dunwell | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Domo

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Domo

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Domo

Domo 9.0
Based on 2 answers
Because support has been really good.
Jesse Mauser | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Domo

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Domo

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Domo

Domo 8.7
Based on 48 answers
It is a true web-based application so implementation is much easier and smoother compared to other non-web based BI solutions. Also, they offered consulting services during the implementation process, which was helpful. Also, they provided lots of on-demand training courses and videos, which I liked.
Jonghee Jo | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Domo

At the end of the day, end-user adoption and taking the burden of IT to build reports was my goal. Demoing and testing many BI tools, DOMO is the one that allowed both to happen.
Julian Kochummen | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

Domo

  • I mentioned a "previously un-analyzable" dataset that we were able to visualize in Domo - the result was business re-alignment for increased productivity, cost savings and ROI.
  • It's tough to quantify the ability to provide insights that have been desired for years but not possible - we continue to amaze our executives and product managers with the analysis we can provide.
Anonymous | TrustRadius Reviewer

Screenshots

Adobe Analytics

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Domo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
Domo
8.8

Likelihood to Renew

Adobe Analytics
9.8
Domo
8.0

Usability

Adobe Analytics
10.0
Domo
8.2

Reliability and Availability

Adobe Analytics
9.0
Domo

Performance

Adobe Analytics
8.5
Domo

Support Rating

Adobe Analytics
6.5
Domo
9.0

In-Person Training

Adobe Analytics
3.6
Domo

Online Training

Adobe Analytics
8.0
Domo

Implementation Rating

Adobe Analytics
8.0
Domo
8.7

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