What users are saying about

Adobe Analytics

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Top Rated
417 Ratings

Domo

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Top Rated
90 Ratings

Adobe Analytics

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Top Rated
417 Ratings
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Score 7.6 out of 101

Domo

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Top Rated
90 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

I've found multiple scenarios where Adobe Analytics (AA) is well suited. For example, the integration of AA with Optimizely. Instead of limiting our A/B test evaluation with the pre-set Optimizely metrics, I can use a checkbox within Optimizely Options to set an eVar that will integrate almost seamlessly. Within a few hours, I can collect data such as Orders (Participation), Profit (Participation) and Time Spent on Page (examples), which provides a more in-depth analysis of how successful one variation is compared to another.
Natasha Watts profile photo

Domo

Domo is perfect if you need one source of data for executive dashboards or basic visuals to be used throughout the company. It probably isn't the best if you need very granular data. Excel charting is still more versatile when you are working with large datasets and you need multiple x-axes.
No photo available

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Domo
8.1
Pixel Perfect reports
Adobe Analytics
Domo
7.9
Customizable dashboards
Adobe Analytics
Domo
8.5
Report Formatting Templates
Adobe Analytics
Domo
7.8

Ad-hoc Reporting

Adobe Analytics
Domo
8.5
Drill-down analysis
Adobe Analytics
Domo
8.6
Formatting capabilities
Adobe Analytics
Domo
7.9
Integration with R or other statistical packages
Adobe Analytics
Domo
9.0
Report sharing and collaboration
Adobe Analytics
Domo
8.6

Report Output and Scheduling

Adobe Analytics
Domo
8.1
Publish to Web
Adobe Analytics
Domo
8.3
Publish to PDF
Adobe Analytics
Domo
8.6
Report Versioning
Adobe Analytics
Domo
7.0
Report Delivery Scheduling
Adobe Analytics
Domo
8.4

Data Discovery and Visualization

Adobe Analytics
Domo
7.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Domo
8.5
Location Analytics / Geographic Visualization
Adobe Analytics
Domo
7.1
Predictive Analytics
Adobe Analytics
Domo
7.0

Access Control and Security

Adobe Analytics
Domo
8.7
Multi-User Support (named login)
Adobe Analytics
Domo
8.6
Role-Based Security Model
Adobe Analytics
Domo
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Domo
7.9
Single Sign-On (SSO)
Adobe Analytics
Domo
10.0

Mobile Capabilities

Adobe Analytics
Domo
9.2
Responsive Design for Web Access
Adobe Analytics
Domo
8.9
Dedicated iOS Application
Adobe Analytics
Domo
9.1
Dedicated Android Application
Adobe Analytics
Domo
10.0
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Domo
8.8

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
Domo
7.7
REST API
Adobe Analytics
Domo
8.0
Javascript API
Adobe Analytics
Domo
8.0
iFrames
Adobe Analytics
Domo
8.0
Java API
Adobe Analytics
Domo
8.0
Themeable User Interface (UI)
Adobe Analytics
Domo
7.0
Customizable Platform (Open Source)
Adobe Analytics
Domo
7.0

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Domo handles the ETL process with smooth efficiency
  • Visualization of data
  • Clean UI
Justin Mohlenhoff profile photo

Cons

  • Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.
Carlos Barrios profile photo
  • increases site response time, since the site takes time to load
  • Domo imports data-sets from the connector and treats it like CSV format, which gives us problems on importing irregular data types (e.g. fields with JSON format)
  • more tutorials and how tos, especially on data-set management best practices
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo
Domo8.0
Based on 2 answers
Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.
John Orate profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
Domo9.2
Based on 2 answers
A business management platform has to be flexible to provide solutions for customers from any business environment, but that flexibility has to be delivered without requiring complex business process re-engineering and massive data conversion efforts. Domo’s web-based architecture and wealth of connectivity options allow rapid setup for any business. If your marketing company is wrestling with channel return on investment or your educational organization is drowning in data, Domo has the tools and capability to use your data and turn it into something useful for you
Justin Mohlenhoff profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
Domo9.0
Based on 1 answer
Because support has been really good.
Jesse Mauser profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Domo7.0
Based on 1 answer
It was a breeze. We had it implemented and were using it in production within weeks. Even before the POC was schedule to end.
Jesse Mauser profile photo

Breadth of Deployment

No answers on this topic
We have a broad audience on the Salesforce.com platform. This includes Executives (C-Level), Sales Teams (both inside and outside sales), Product and Promotional Marketing, and IT administration. The tool is used mainly by our World WideSales teams, as it is used for viewing metrics and other KPI type information that will assist our team in analyzing business trends that will make the sales opportunity process more streamlined and robust.
John Orate profile photo

Alternatives Considered

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo
Domo seems for advanced, but more difficult to gain critical mass with.Tableau seems to be a less expensive option that does much of the same reporting, but doesn't have the online presence / Social media feel that Domo has.Logi Analytics seems to require developers to set up, but once they are is very stable.
Jon Shurtliff profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Domo8.3
Based on 35 answers
The sharing and collaboration tools of Domo measure up closely to what I would compare to what we do from a SharePoint standpoint. I like how you can share your point of view and get feedback from collaborators on a specific report. I do find it a bit easier than just posting a file and sending an e-mail with a link to a file. I would certainly like to see more real-time collaboration, but I'm sure this will come eventually.
John Orate profile photo

Data Integration

No score
No answers yet
No answers on this topic
Domo8.4
Based on 35 answers
While Domo connects to SO MANY platforms, it was very difficult for our company to get that data into Domo - it had its own proprietary tools that had a steep learning curve and was difficult for newer Data Analysts to understand. We did also have speed issues with some of the reports - causing major delays with development
Jon Shurtliff profile photo

Return on Investment

  • Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners.
  • Performance reporting can help show positive ROI from work with clients.
Rigel Cable profile photo
  • It has helped us reduce the time needed to create reports
  • It helps us improve our efficiency with PPC spending
  • It has helped us improve our organic optimization
Tim Madel profile photo

Screenshots

Adobe Analytics

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Analytics More Information

Domo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Domo More Information