What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Google Tag Manager

127 Ratings
Score 9 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés profile photo

Feature Rating Comparison

Security

Adobe Analytics
Google Tag Manager
8.9
Role-based user permissions
Adobe Analytics
Google Tag Manager
8.9

Tag Management

Adobe Analytics
Google Tag Manager
7.8
Tag library
Adobe Analytics
Google Tag Manager
7.6
Tag variable mapping
Adobe Analytics
Google Tag Manager
8.5
Ease of writing custom tags
Adobe Analytics
Google Tag Manager
8.2
Rules-driven tag execution
Adobe Analytics
Google Tag Manager
8.2
Tag performance monitoring
Adobe Analytics
Google Tag Manager
7.1
Improved page load times
Adobe Analytics
Google Tag Manager
7.6
Mobile app tagging
Adobe Analytics
Google Tag Manager
7.7
Library of JavaScript extensions
Adobe Analytics
Google Tag Manager
7.4

Data Management & Integrity

Adobe Analytics
Google Tag Manager
8.4
Event tracking
Adobe Analytics
Google Tag Manager
9.3
Mobile event tracking
Adobe Analytics
Google Tag Manager
8.7
Data distribution management
Adobe Analytics
Google Tag Manager
7.5
Universal data layer
Adobe Analytics
Google Tag Manager
8.9
Automated error checking
Adobe Analytics
Google Tag Manager
7.7

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden profile photo

Cons

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo
  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
Google Tag Manager10.0
Based on 6 answers
Google Tag Manager has some strong capabilities in simplifying the addition of features and analytics to a site. However, it can obscure code making it difficult to debug problems. It also allows changes to the site that can break certain it for browsers. With great power comes great responsibility.
Brian Massey profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Google Tag Manager9.5
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Google Tag Manager9.1
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
Google Tag Manager9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Google Tag Manager7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Google Tag Manager9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

Adobe analytics has been selected as a platform to be used across a huge company, which tracks the performance of a hundreds of thousands pages with different type of content. It's believed to be the most accurate tool and the support on the side of the platform has been always strong. However, when it comes to campaign management, double click is a better tool, as it also can provide conversion data, but along with cost and traffic data, too.
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The other tag management systems are not free.
Luiz Lai profile photo

Return on Investment

  • It had positive impact in terms of providing detailed audience lists, which made it possible to hit better ROI by delivering cheap conversions
  • It gives a lot of information about landing pages performance, which helps us decide to which pages to concentrate the traffic
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  • The biggest ROI we have seen is not needed to use valuable dev resources to do simple code implementations.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Tag Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details