What users are saying about
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Top Rated
446 Ratings
8 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
8 Ratings
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Score 5.4 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Marchex

Marchex is generally going to be good for large businesses or someone that has always used Marchex. There are new competitors in the space that are doing the same, or better work for less money, and they're focused on more transparency and empowering marketers to use their platforms more effectively. I would generally recommend other options for call tracking.
Aaron Metzger profile photo

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo

Marchex

  • Ease-of-use
  • Clear voice recording
  • Automatic labeling of dropped calls, voicemails etc.
  • Reliable service
Amber Stanley-Kruth profile photo

Cons

Adobe Analytics

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo

Marchex

  • Navigation is not intuitive
  • Outdated appearance
Amber Stanley-Kruth profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've already done the hard work of implementing. We will certainly renew to continue to be able to see insights into our business and ways that we can improve our website
Elizabeth Gross profile photo

Marchex

Marchex 10.0
Based on 3 answers
It is working so far; it's a good price point and we are comfortable with it.
Amber Stanley-Kruth profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation
No photo available

Marchex

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

Marchex

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Marchex

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available

Marchex

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Marchex

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Marchex

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available

Marchex

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo

Marchex

marchex is a simple program to get call tracking numbers, voice recording, and data about calls. This is the only software we have used for call tracking, however, it has fulfilled our needs. It is very helpful when a client says they aren't getting calls or aren't getting leads. We can play the call recording back to them and highlight areas that they may be losing sales.
Amber Stanley-Kruth profile photo

Return on Investment

Adobe Analytics

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
No photo available

Marchex

  • Quick and easy distribution of phone numbers with city specific area codes
  • Easy to set up after business hours and alternative forwarding numbers
  • It has been very helpful in showing clients how their staff answers the phone and where there is opportunity for more training
Amber Stanley-Kruth profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marchex

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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