What users are saying about

Adobe Analytics

Top Rated
398 Ratings

Springbot

2 Ratings

Adobe Analytics

Top Rated
398 Ratings
Score 7.6 out of 101

Springbot

2 Ratings
Score 10 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best profile photo

Feature Rating Comparison

Online Storefront

Adobe Analytics
Springbot
9.0
Website integration
Adobe Analytics
Springbot
9.0

eCommerce Marketing

Adobe Analytics
Springbot
5.0
Personalized recommendations
Adobe Analytics
Springbot
5.0
SEO
Adobe Analytics
Springbot
5.0

Pros

  • It gives very detailed information on what type of users have been visiting any page
  • Audience segments can easily be implemented into Adwords, Facebook or DBM for the purposes of retargeting
  • The dashboards and reports are easy to setup and give a lot of insights
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  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best profile photo

Cons

  • The integration between Adobe Analytics and AdWords is not clearly explained and conversions tracked with Adobe can't be shown in AdWords
  • There is no traffic or cost data in adobe analytics, but only actions made on the webpages
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  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Overall I'm very satisfied with the tool. It is quite power and allows for great in-depth data analysis. I use this tool mostly for building out all of my custom reports.
Michael Silva profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation
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Springbot9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
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Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe was installed before I arrived but we've kept it because of how customizable it is.
Katy Norris profile photo
We are looking at using Tealium to segment our customers now, something we had hoped Springbot would allow us to do. Tealium allows us to segment and send to any channel and any ESP. Springbot would allow us to create segments based on a few demographic, product and purchase criteria. However, we would have to download those segments and import them into Bronto. Springbot only connects to Mailchimp. And we couldn't use those segments in Retargeting or On-site Personalization. We realized we just needed a more robust data collection platform after using Springbot.
Melissa Best profile photo

Return on Investment

  • This has increased accuracy with our story. We are able to better back up our marketing plans through real time data.
  • Allowed us to see what is working and fix our plans accordingly. If we see that one product has many more visitors on a particular day we can review what other marketing things we did that day that may have effected it.
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  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Springbot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details