What users are saying about
Top Rated
153 Ratings

HubSpot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1359 Ratings
Top Rated
153 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

HubSpot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1359 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

It is very well suited for large websites and clients with multiple properties where some data is shared. I would not recommend it for smaller websites as the overheard would be too much for small clients and basic websites.
Mike Plant profile photo

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Fes Askari profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
HubSpot
Role-based user permissions
Adobe Experience Manager
8.2
HubSpot

Platform & Infrastructure

Adobe Experience Manager
7.6
HubSpot
8.5
API
Adobe Experience Manager
7.4
HubSpot
8.5
Internationalization / multi-language
Adobe Experience Manager
7.8
HubSpot
Role-based workflow & approvals
Adobe Experience Manager
HubSpot
8.5
Customizability
Adobe Experience Manager
HubSpot
7.7
Integration with Salesforce.com
Adobe Experience Manager
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Adobe Experience Manager
HubSpot
8.6
Integration with SugarCRM
Adobe Experience Manager
HubSpot
9.0

Web Content Creation

Adobe Experience Manager
7.0
HubSpot
WYSIWYG editor
Adobe Experience Manager
8.3
HubSpot
Code quality / cleanliness
Adobe Experience Manager
7.0
HubSpot
Admin section
Adobe Experience Manager
7.5
HubSpot
Page templates
Adobe Experience Manager
6.9
HubSpot
Library of website themes
Adobe Experience Manager
5.5
HubSpot
Mobile optimization / responsive design
Adobe Experience Manager
6.9
HubSpot
Publishing workflow
Adobe Experience Manager
7.9
HubSpot
Form generator
Adobe Experience Manager
6.3
HubSpot

Web Content Management

Adobe Experience Manager
6.1
HubSpot
Content taxonomy
Adobe Experience Manager
6.6
HubSpot
SEO support
Adobe Experience Manager
6.4
HubSpot
Bulk management
Adobe Experience Manager
6.1
HubSpot
Availability / breadth of extensions
Adobe Experience Manager
6.0
HubSpot
Community / comment management
Adobe Experience Manager
5.3
HubSpot

Email & Online Marketing

Adobe Experience Manager
HubSpot
8.6
WYSIWYG email editor
Adobe Experience Manager
HubSpot
8.1
Dynamic content
Adobe Experience Manager
HubSpot
8.4
Ability to test dynamic content
Adobe Experience Manager
HubSpot
8.4
Landing pages
Adobe Experience Manager
HubSpot
8.8
A/B testing
Adobe Experience Manager
HubSpot
8.7
Mobile optimization
Adobe Experience Manager
HubSpot
8.7
Email deliverability
Adobe Experience Manager
HubSpot
8.5
List management
Adobe Experience Manager
HubSpot
8.7
Triggered drip sequences
Adobe Experience Manager
HubSpot
9.0

Lead Management

Adobe Experience Manager
HubSpot
8.5
Lead nurturing
Adobe Experience Manager
HubSpot
9.0
Lead scoring and grading
Adobe Experience Manager
HubSpot
8.4
Data quality management
Adobe Experience Manager
HubSpot
8.2
Automated sales alerts and tasks
Adobe Experience Manager
HubSpot
8.6

Campaign Management

Adobe Experience Manager
HubSpot
8.1
Calendaring
Adobe Experience Manager
HubSpot
7.8
Event/webinar marketing
Adobe Experience Manager
HubSpot
8.3

Social Media Marketing

Adobe Experience Manager
HubSpot
8.8
Social sharing and campaigns
Adobe Experience Manager
HubSpot
8.9
Social profile integration
Adobe Experience Manager
HubSpot
8.7

Reporting & Analytics

Adobe Experience Manager
HubSpot
8.0
Dashboards
Adobe Experience Manager
HubSpot
8.3
Standard reports
Adobe Experience Manager
HubSpot
7.9
Custom reports
Adobe Experience Manager
HubSpot
7.7

Pros

  • Provides instant access from anywhere with a web connection to content.
  • Enables development and use of large image repository that is well organized, promoting easy reuse and accessibility.
  • Accommodates near-real-time edits/changes; changes are reflected almost instantly, as soon as refreshed.
  • Adobe does a decent job of adding features and support, such as for new file formats (added PNG support, when previously only supported GIF and JPG).
  • User interface reminiscent of Microsoft Word, enabling fast customization.
  • Great way to add Cloud capabilities and content management to your workflow.
  • Easy to learn and use; learning curve minor.
Courtney E. Howard profile photo
  • HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
  • HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
  • HubSpot integrates other tools and services really well, so we can keep data in one place
  • We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
Fes Askari profile photo

Cons

  • Components were introduced to reduce the development & authoring time by reusing them. With some clients, it worked very well because they had page structure and content like that. But if you have UI requirements that can not support component re-usability then your life will be difficult. You will end up creating more and more components in the hope that they will be utilized one day some where on some page... Although you can achieve re-usability by creating smaller customizable component but then again it will increase your development time. In a Nutshell, you will not save development time.
  • Osgi was a great concept. AEM Developer used to write the most of business logic in them but due to adaptation of micro-services, now everybody wants to implement business logic in there instead of AEM internal OSGi. If your architecture had micro services then power of Osgi is useless for you, you will just use 10-20% of it which will bring no big value.
  • License of AEM is super costly, not every organization can afford it. Once you have implemented AEM, it will be hard to get rid of it. Getting rid will mean another investment.
  • Like other products, AEM also releases new versions. Upgrades to new versions never happens smoothly. Means organization needs to spend more money to upgrade the servers.
  • You need a big infrastructure to deploy AEM server setup. Each setup needs at least 3 machines, one for author, one for publisher and one for dispatcher. This means spending more money on maintenance.
  • TouchUI is confusing sometimes for everyone i.e business, authors, developers.
Sujeet Sharma profile photo
  • HubSpot has a sales CRM that has business calling. However, it's not as tightly integrated with contacts and workflows as it could be. For example, you can't add that you called a contact or need to in a workflow. Also you can't use the smart lists on the marketing side to create call lists automatically.
  • There's no way for account admins to make changes to the individual settings of an account holder. Sometimes a member of our sales team will need to change their settings, and it would be easier if I could go in directly and do so. Rather, I have to walk them through how to do it or go over to them and have them login to get access.
  • There are some restrictions on design elements that make it harder to keep a consistent look with our overall brand image. For example, while there are social sharing options, there's no way to change out the style and icons used for social sharing elements in emails and landing pages.
Karen Rust profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
HubSpot9.5
Based on 96 answers
It's very intuitive. Once you put in the time to learn how to use it, you're going to fall in love. It's so great and ever-evolving, so make sure you stay up-to-date with their improvements and launches!
Kate Beebe profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
HubSpot9.0
Based on 78 answers
Their support team is always there to help and usually can deliver the solution you are looking for in just a few minutes over the phone. While I do not find myself calling support very often there are others within my company that do and they rave about how patient and willing to help everyone is on the support team
Andrew Driscoll profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.7
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
HubSpot9.0
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Alternatives Considered

It really comes down to how much money you are willing to spend (Adobe is more) and the skill set of your developers (Sitecore is .NET vs. Adobe is Java).
No photo available
We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Lead generation through rapid campaign launches
  • Reduce the reliance on IT
  • Regular content refresh making the company more active and present
No photo available
  • We get crazy amounts of leads. Offering downloadable content allows us to capture names and emails as prospective clients are interacting with what we produce. My team never had that capability before HubSpot.
  • We are able to nurture our leads easily. Sure, it takes a little while to set it up, but once the email followups are put in place, we are able to sit back and focus on other priorities while workflows nurture our leads. It's really exciting to see the interaction with those emails and change them as needed.
  • We launched our website Monday - today is Friday. Since then, we have already seen triple the leads come in (and good quality ones!!) from the restructure. The website add-on was one of the best decisions in my career to date.
Kate Beebe profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Experience Manager Editions & Modules
Adobe Experience Manager
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details