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Top Rated
150 Ratings

HubSpot

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Top Rated
1316 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101

HubSpot

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Top Rated
1316 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
HubSpot
Role-based user permissions
Adobe Experience Manager
8.2
HubSpot

Platform & Infrastructure

Adobe Experience Manager
7.6
HubSpot
8.3
API
Adobe Experience Manager
7.5
HubSpot
8.5
Internationalization / multi-language
Adobe Experience Manager
7.7
HubSpot
Role-based workflow & approvals
Adobe Experience Manager
HubSpot
8.5
Customizability
Adobe Experience Manager
HubSpot
7.7
Integration with Salesforce.com
Adobe Experience Manager
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Experience Manager
HubSpot
8.6
Integration with SugarCRM
Adobe Experience Manager
HubSpot
8.1

Web Content Creation

Adobe Experience Manager
7.0
HubSpot
WYSIWYG editor
Adobe Experience Manager
8.2
HubSpot
Code quality / cleanliness
Adobe Experience Manager
7.0
HubSpot
Admin section
Adobe Experience Manager
7.5
HubSpot
Page templates
Adobe Experience Manager
6.9
HubSpot
Library of website themes
Adobe Experience Manager
5.5
HubSpot
Mobile optimization / responsive design
Adobe Experience Manager
7.0
HubSpot
Publishing workflow
Adobe Experience Manager
8.0
HubSpot
Form generator
Adobe Experience Manager
6.3
HubSpot

Web Content Management

Adobe Experience Manager
6.1
HubSpot
Content taxonomy
Adobe Experience Manager
6.6
HubSpot
SEO support
Adobe Experience Manager
6.5
HubSpot
Bulk management
Adobe Experience Manager
6.1
HubSpot
Availability / breadth of extensions
Adobe Experience Manager
6.1
HubSpot
Community / comment management
Adobe Experience Manager
5.4
HubSpot

Email & Online Marketing

Adobe Experience Manager
HubSpot
8.6
WYSIWYG email editor
Adobe Experience Manager
HubSpot
8.1
Dynamic content
Adobe Experience Manager
HubSpot
8.5
Ability to test dynamic content
Adobe Experience Manager
HubSpot
8.5
Landing pages
Adobe Experience Manager
HubSpot
8.9
A/B testing
Adobe Experience Manager
HubSpot
8.6
Mobile optimization
Adobe Experience Manager
HubSpot
8.5
Email deliverability
Adobe Experience Manager
HubSpot
8.6
List management
Adobe Experience Manager
HubSpot
8.8
Triggered drip sequences
Adobe Experience Manager
HubSpot
8.9

Lead Management

Adobe Experience Manager
HubSpot
8.5
Lead nurturing
Adobe Experience Manager
HubSpot
8.8
Lead scoring and grading
Adobe Experience Manager
HubSpot
8.3
Data quality management
Adobe Experience Manager
HubSpot
8.2
Automated sales alerts and tasks
Adobe Experience Manager
HubSpot
8.8

Campaign Management

Adobe Experience Manager
HubSpot
8.0
Calendaring
Adobe Experience Manager
HubSpot
7.9
Event/webinar marketing
Adobe Experience Manager
HubSpot
8.2

Social Media Marketing

Adobe Experience Manager
HubSpot
8.5
Social sharing and campaigns
Adobe Experience Manager
HubSpot
8.7
Social profile integration
Adobe Experience Manager
HubSpot
8.4

Reporting & Analytics

Adobe Experience Manager
HubSpot
7.8
Dashboards
Adobe Experience Manager
HubSpot
8.1
Standard reports
Adobe Experience Manager
HubSpot
7.8
Custom reports
Adobe Experience Manager
HubSpot
7.5

Pros

  • Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
  • Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
  • Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
  • Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
Fernando Galeano profile photo
  • Creating and editing emails and landing pages content. Their new editor is a lot easier to use and simpler than a lot of other editors I've used.
  • Managing contacts and smart lists. We're able to quickly find and segment contacts as well as change the info.
  • HubSpot integrates with Salesforce really well. There's little to no lag time.
  • Onboarding is a breeze. They take you through every step in the process and give hold your hand during the entire process.
Karen Rust profile photo

Cons

  • There is no easy way to change a template if it has been built a certain way. Sometimes it would be nice to have an option to add an extra item on the spot. Instead, you have to ask your IT team to create for you.
  • You can set up a staging site and a site to publish... but sometimes the 2 environments doesn't connect correctly, meaning some changes in the staging sites doesn't show of on the live site.
  • The quick publish button is dangerous and not that helpful: pages can be published with the "quick publish" option even if they are blocked... however, the purpose of a blocked page is to prevent it from publishing until you unblock it. Also, the "quick publish" option will publish your age and every other page connected to it! so be careful!!
Vanessa Suarez profile photo
  • From time to time, it seems slow. I'm not sure if this is growing pains from their infrastructure, or my office's bandwidth, but I will hear from my content producers about their post not loading too quickly.
  • It would be nice to have a multi-tagging feature where I can categorize my emails, landing pages, CTAs, etc. Currently I can only add them to a single campaign name.
  • Sales Pipeline ability and dashboards.
Jeffrey D'Entremont profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
HubSpot9.4
Based on 370 answers
We're already seeing great results after implementing HubSpot and I foresee us continuing to use this software down the road for a long time. Like all good inbound content, it takes a while to build up so the ROI is not immediate, but given 6-12 months of diligent work through inbound marketing I know we can accomplish the marketing goals we've set for inbound.
Jennifer Catalan profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
HubSpot9.5
Based on 96 answers
Because there are so many different tools within HubSpot, you do need to spend time understanding each one before you can really get started. Though once you are 'on board' with the basics, it is easier to learn the more in-depth aspects of each tool and how they can work together.
Brianna Stauffer profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
HubSpot9.0
Based on 78 answers
They answer my questions quickly, followup, make it easy to reach them. I'm not made to sit on hold for a long time, there are status updates such as what number in queue you are (I've never been lower than 4th in queue). They're seriously the standard I judge all other companies support by.
Karen Rust profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.5
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
No photo available
Infusionsoft is a platform that we started using before HubSpot and we still use today. There are specific features that I like better with Infusionsoft than with HubSpot. The biggest feature that Infusionsoft has that HubSpot is missing is the integrated eCommerce and order forms/landing pages. If HubSpot had those built in natively then we'd probably dump Infusionsoft. However Infusionsoft isn't really a fair comparison to HubSpot because Infusionsoft lacks the social publishing, blogging, calls-to-action and the reporting ability that HubSpot has. HubSpot is the clear winner if you're looking for a solid all-in-one marketing platform in my opinion.
Jeff Schneider profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • We have a lot of work for AEM, it's very popular currently
  • Clients seem very happy with AEM, mostly when they are not assisting in development
  • Overall a lot of work has been won because of our AEM expertise
No photo available
  • Increased Traffic
  • More Leads
  • More Targeted and Effective Marketing Campaigns
  • Increased Efficiency in Performing Marketing Activities
Cherene Etemadi profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Experience Manager Editions & Modules
Adobe Experience Manager
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details