What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

HubSpot

Top Rated
1273 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

HubSpot

Top Rated
1273 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
HubSpot
Role-based user permissions
Adobe Experience Manager
8.1
HubSpot

Platform & Infrastructure

Adobe Experience Manager
7.7
HubSpot
8.3
API
Adobe Experience Manager
7.5
HubSpot
8.5
Internationalization / multi-language
Adobe Experience Manager
7.9
HubSpot
Role-based workflow & approvals
Adobe Experience Manager
HubSpot
8.5
Customizability
Adobe Experience Manager
HubSpot
7.7
Integration with Salesforce.com
Adobe Experience Manager
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Experience Manager
HubSpot
8.6
Integration with SugarCRM
Adobe Experience Manager
HubSpot
8.2

Web Content Creation

Adobe Experience Manager
7.1
HubSpot
WYSIWYG editor
Adobe Experience Manager
8.3
HubSpot
Code quality / cleanliness
Adobe Experience Manager
6.9
HubSpot
Admin section
Adobe Experience Manager
7.2
HubSpot
Page templates
Adobe Experience Manager
6.9
HubSpot
Library of website themes
Adobe Experience Manager
5.8
HubSpot
Mobile optimization / responsive design
Adobe Experience Manager
8.0
HubSpot
Publishing workflow
Adobe Experience Manager
7.8
HubSpot
Form generator
Adobe Experience Manager
6.0
HubSpot

Web Content Management

Adobe Experience Manager
6.3
HubSpot
Content taxonomy
Adobe Experience Manager
7.2
HubSpot
SEO support
Adobe Experience Manager
6.9
HubSpot
Bulk management
Adobe Experience Manager
5.4
HubSpot
Availability / breadth of extensions
Adobe Experience Manager
6.5
HubSpot
Community / comment management
Adobe Experience Manager
5.3
HubSpot

Email & Online Marketing

Adobe Experience Manager
HubSpot
8.6
WYSIWYG email editor
Adobe Experience Manager
HubSpot
8.1
Dynamic content
Adobe Experience Manager
HubSpot
8.6
Ability to test dynamic content
Adobe Experience Manager
HubSpot
8.5
Landing pages
Adobe Experience Manager
HubSpot
9.0
A/B testing
Adobe Experience Manager
HubSpot
8.5
Mobile optimization
Adobe Experience Manager
HubSpot
8.5
Email deliverability
Adobe Experience Manager
HubSpot
8.6
List management
Adobe Experience Manager
HubSpot
8.9
Triggered drip sequences
Adobe Experience Manager
HubSpot
9.0

Lead Management

Adobe Experience Manager
HubSpot
8.6
Lead nurturing
Adobe Experience Manager
HubSpot
8.9
Lead scoring and grading
Adobe Experience Manager
HubSpot
8.3
Data quality management
Adobe Experience Manager
HubSpot
8.3
Automated sales alerts and tasks
Adobe Experience Manager
HubSpot
8.9

Campaign Management

Adobe Experience Manager
HubSpot
8.0
Calendaring
Adobe Experience Manager
HubSpot
7.9
Event/webinar marketing
Adobe Experience Manager
HubSpot
8.1

Social Media Marketing

Adobe Experience Manager
HubSpot
8.5
Social sharing and campaigns
Adobe Experience Manager
HubSpot
8.6
Social profile integration
Adobe Experience Manager
HubSpot
8.4

Reporting & Analytics

Adobe Experience Manager
HubSpot
8.0
Dashboards
Adobe Experience Manager
HubSpot
8.2
Standard reports
Adobe Experience Manager
HubSpot
8.0
Custom reports
Adobe Experience Manager
HubSpot
7.7

Pros

  • Manages web content with an intuitive WYSIWYG authoring experience.
  • Manages Digital Assets used by your website such as images, audio, documents, etc.
  • Creates an simple easy to use experience to generate web content. Centers all web content generation around the author.
Vagner Polund profile photo
  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process
Chris Knowles profile photo

Cons

  • A lot of the OOB (Out Of the Box) components are still a little buggy and not fully ready to go without some minor tweaks.
  • Since the software was acquired not too long ago by Adobe, a lot of Adobe integrated solutions are not fully baked yet. That is getting better with time.
Vagner Polund profile photo
  • Unless you know how to code, the design manager is difficult to use. While you'll be able to create a page, customizing it further will be difficult.
Greg Markey profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
HubSpot9.4
Based on 370 answers
We have already renewed for one term and I don't see us switching software or leaving HubSpot in the foreseeable future.
Carah Counts profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
HubSpot9.5
Based on 96 answers
Very easy to use and Hubspot give you so many simple solutions that can grow your business exponentially
Andrew Driscoll profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
HubSpot9.0
Based on 78 answers
Their support team is always there to help and usually can deliver the solution you are looking for in just a few minutes over the phone. While I do not find myself calling support very often there are others within my company that do and they rave about how patient and willing to help everyone is on the support team
Andrew Driscoll profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.2
Based on 25 answers
I used the online training in 2013 and it was very thorough but makes the tool seem easier than it is. I learned most of what I know about the platform through the training resources and HubSpot support. Some of the more difficult nuances of the software are omitted from the videos, which I assume is to keep them short and convenient. Using the software much more involved than the videos make it seem, which is great, because the functionality is robust. If companies find it difficult to handle all their inbound campaigns in the tool alone, they should really rely on an agency to help. It is more complex than it appears.
Cherene Etemadi profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
HubSpot8.8
Based on 47 answers
The training I received was well worth the time. I had used other systems previously (Pardot & Act-On) and didn't have a dedicated resource to get up and running. It makes a big difference to have access to someone when you have more complex questions to ask. I think I put the team up to a challenge often times, but 99% of the time they had a solution!
Mike Rizzo profile photo

Alternatives Considered

I had no involvement in the selection process of Adobe Experience Manager, however, from a user experience point of view, I would recommend it over other CMS due to its ease of use, user friendliness, and clean appearance. You can look at the pages by listing, or by structure. This makes it so easy to find pages
Vanessa Suarez profile photo
We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • I am not involved in the acquisition part of AEM as the client was the one involved in that decision.
Vanessa Suarez profile photo
  • Hubspot has given us better reporting metrics on items we reported on before.
  • I can see contact activity in their profiles.
  • It allows me to manage the blog quickly and efficiently with lots of flexibility for design and posting options within itself and the social media.
Erin Harris profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Experience Manager Editions & Modules
Adobe Experience Manager
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details