122 Ratings
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Score 8.3 out of 100
76 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
SAP Commerce Cloud (formerly SAP Hybris)
a/b experiment testing
Adobe Target
8.8
SAP Commerce Cloud (formerly SAP Hybris)
Split URL testing
Adobe Target
8.1
SAP Commerce Cloud (formerly SAP Hybris)
Multivariate testing
Adobe Target
8.3
SAP Commerce Cloud (formerly SAP Hybris)
Multi-page/funnel testing
Adobe Target
7.6
SAP Commerce Cloud (formerly SAP Hybris)
Cross-browser testing
Adobe Target
7.4
SAP Commerce Cloud (formerly SAP Hybris)
Mobile app testing
Adobe Target
6.0
SAP Commerce Cloud (formerly SAP Hybris)
Test significance
Adobe Target
6.7
SAP Commerce Cloud (formerly SAP Hybris)
Visual / WYSIWYG editor
Adobe Target
6.2
SAP Commerce Cloud (formerly SAP Hybris)
Advanced code editor
Adobe Target
8.0
SAP Commerce Cloud (formerly SAP Hybris)
Page surveys
Adobe Target
6.7
SAP Commerce Cloud (formerly SAP Hybris)
Visitor recordings
Adobe Target
8.2
SAP Commerce Cloud (formerly SAP Hybris)
Preview mode
Adobe Target
5.8
SAP Commerce Cloud (formerly SAP Hybris)
Test duration calculator
Adobe Target
7.0
SAP Commerce Cloud (formerly SAP Hybris)
Experiment scheduler
Adobe Target
8.6
SAP Commerce Cloud (formerly SAP Hybris)
Experiment workflow and approval
Adobe Target
7.7
SAP Commerce Cloud (formerly SAP Hybris)
Dynamic experiment activation
Adobe Target
7.6
SAP Commerce Cloud (formerly SAP Hybris)
Client-side tests
Adobe Target
8.8
SAP Commerce Cloud (formerly SAP Hybris)
Server-side tests
Adobe Target
7.2
SAP Commerce Cloud (formerly SAP Hybris)
Mutually exclusive tests
Adobe Target
7.6
SAP Commerce Cloud (formerly SAP Hybris)

Audience Segmentation & Targeting

Adobe Target
8.1
SAP Commerce Cloud (formerly SAP Hybris)
Standard visitor segmentation
Adobe Target
7.9
SAP Commerce Cloud (formerly SAP Hybris)
Behavioral visitor segmentation
Adobe Target
7.5
SAP Commerce Cloud (formerly SAP Hybris)
Traffic allocation control
Adobe Target
8.9
SAP Commerce Cloud (formerly SAP Hybris)
Website personalization
Adobe Target
8.3
SAP Commerce Cloud (formerly SAP Hybris)

Results and Analysis

Adobe Target
6.8
SAP Commerce Cloud (formerly SAP Hybris)
Heatmap tool
Adobe Target
7.5
SAP Commerce Cloud (formerly SAP Hybris)
Click analytics
Adobe Target
8.0
SAP Commerce Cloud (formerly SAP Hybris)
Scroll maps
Adobe Target
8.0
SAP Commerce Cloud (formerly SAP Hybris)
Form fill analysis
Adobe Target
6.6
SAP Commerce Cloud (formerly SAP Hybris)
Conversion tracking
Adobe Target
6.1
SAP Commerce Cloud (formerly SAP Hybris)
Goal tracking
Adobe Target
6.8
SAP Commerce Cloud (formerly SAP Hybris)
Test reporting
Adobe Target
6.9
SAP Commerce Cloud (formerly SAP Hybris)
Results segmentation
Adobe Target
6.0
SAP Commerce Cloud (formerly SAP Hybris)
CSV export
Adobe Target
5.3
SAP Commerce Cloud (formerly SAP Hybris)
Experiments results dashboard
Adobe Target
6.5
SAP Commerce Cloud (formerly SAP Hybris)

Online Storefront

Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Product catalog & listings
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Product management
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Bulk product upload
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.5
Branding
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.7
Mobile storefront
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Product variations
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.0
Website integration
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.7
Visual customization
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.5
CMS
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.6

Online Shopping Cart

Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Abandoned cart recovery
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Checkout user experience
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.7

Online Payment System

Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.9
eCommerce security
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.9

eCommerce Marketing

Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Promotions & discounts
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.4
Personalized recommendations
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.7
SEO
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.7

eCommerce Business Management

Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Multi-site management
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Order processing
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.4
Inventory management
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.7
Shipping
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Custom functionality
Adobe Target
SAP Commerce Cloud (formerly SAP Hybris)
7.7

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • CMS Cockpit is slow and inefficient for performing certain kinds of content management and template manipulation tasks. I often defer to the HMC, but this is not a feasible option for our client's content management team.
  • The OOTB UI code that ships with v5.0.1 is several years behind industry standard front end technology. v5.1 shows no promise of significant improvements in this arena. Some things I'd like to see: Dropping the Blueprint framework in favor of something Like Bootstrap, Less Framework or AngularJS. Jquery and key dependent plug-ins need to be upgraded and large, over-featured plugins like JQuery UI abandoned. SASS + Compass should replace static CSS. Granule should be dropped in favor of better tools for JS dependency management, code minification, and file concatenation.
  • Maintaining independent codebases for Desktop and Mobile views increases UI development hours by a margin of 30-50%. Natively supporting the option to configure a responsive design with a framework such as AngularJS would offer flexibility to serve up content and site chrome targeted at a wider range of device classes than just desktop machines and mobile phones.
Erin Riggers | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.3
Based on 2 answers
Its has very good features and with each upgrade the additional features are really exciting. Hybris delivers the top-rated e-commerce software and omni-channel solution to help enterprises across the globe innovate faster and sell more.
Anonymous | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.0
Based on 3 answers
The SAP Commerce Cloud product has powerful content management that identifies products, catalogs, and promotions. In addition, it has a feature where inventory is tracked integrated with existing ERP (SAP and/or non-SAP) systems. With SAP Commerce Cloud, we can enable transactions to trigger all processes to integrate with existing ERP systems. In this way, it is possible to manage the system from end to end.
zahit bogus | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 4.2
Based on 5 answers
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
zahit bogus | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 8.0
Based on 2 answers
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud works great in addition to the SAP Analytics Cloud we previously had implemented. Both work wonderfully together hand in hand. We made the decision to supplement SAP Analytics Cloud with SAP Commerce Cloud after have such a great experience with the platform. SAP Commerce Cloud has improved business in so many aspects. It has been a great purchase decision
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Our business went through 3 major initiatives to migrate our legacy platform and data to Hybris over the course of several years with multiple tech leadership and dev teams. All 3 of these initiatives failed to launch, largely due to the complexity of the platforms and massively associated tech burdon. A 4th re-platforming succeeded in launching an MVP version with support from expensive consulting firms and to the tune of millions of dollars.
  • Due to the inflexibility of the content management features, marketing teams are severely limited and have had to seek 3rd-party software to layer on top of Hybris to deliver modern customer experiences.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP Commerce Cloud (formerly SAP Hybris)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
SAP Commerce Cloud (formerly SAP Hybris)
7.8

Likelihood to Renew

Adobe Target
6.3
SAP Commerce Cloud (formerly SAP Hybris)
9.3

Usability

Adobe Target
1.1
SAP Commerce Cloud (formerly SAP Hybris)
9.0

Reliability and Availability

Adobe Target
6.1
SAP Commerce Cloud (formerly SAP Hybris)

Performance

Adobe Target
8.0
SAP Commerce Cloud (formerly SAP Hybris)

Support Rating

Adobe Target
4.4
SAP Commerce Cloud (formerly SAP Hybris)
4.2

In-Person Training

Adobe Target
8.1
SAP Commerce Cloud (formerly SAP Hybris)

Online Training

Adobe Target
6.1
SAP Commerce Cloud (formerly SAP Hybris)

Implementation Rating

Adobe Target
7.2
SAP Commerce Cloud (formerly SAP Hybris)
8.0

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