What users are saying about

Adobe Target

110 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Webtrends Optimize

25 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
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Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
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  • A/b Multivariate testing
  • Content personalization and tailoring to various customer segments
  • Variety of eCom optimization tools to increase sales and conversions
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Cons

  • The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
  • There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
  • Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
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  • Inability to configure multiple segments or targets within a single test - a separate test must be set up for each individual segment - which leads to significant inefficiencies in both test set-up and reporting. This makes segmentation discovery difficult, and hinders an effective targeting strategy.
  • There are no pre-configured integrations with other data source - integrations must be done client-side.
  • We've experienced high timeout rates compared to other tools that we've used, which results in a relatively high number of visitors that are served the default content and are not included in the test. This presents several issues, but one being that it can take significantly longer to reach sufficient sample size for a test.
  • More extensive documentation and support content pertaining to some of more advanced topics (e.g. data tables, integrations) would be helpful.
Michael O'Connor profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
As per my last response, integration with the rest of the Adobe Marketing Cloud is a key factor for us.
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Webtrends Optimize5.3
Based on 5 answers
We currently have a strong working relationship which has been developed over many years.
Kyle Cassidy profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Webtrends Optimize7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Webtrends Optimize10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
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Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Webtrends Optimize10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
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Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
Webtrends Optimize9.0
Based on 1 answer
no complaints.
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In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Webtrends Optimize6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Webtrends Optimize7.0
Based on 1 answer
Implementation was pretty straightforward
No photo available

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
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Michael O'Connor profile photo

Return on Investment

  • Increased employee efficiency - testing happens very quickly now, sometimes in minutes! Before it took weeks or months going through Technology.
  • More testing means increased learnings and revenue.
Richard Hayes profile photo
  • Webtrends have had a positive impact on the bottom line, delivering an ROI within the first 9 months.
Stuart Brown profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Webtrends Optimize

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details