What users are saying about
112 Ratings
112 Ratings
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Score 7.7 out of 101
25 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

I'd recommend Test & Target for a more mature marketing environment that is ready for extensive website testing on a consistent basis. It is not as great for a startup environment
Laci Long profile photo

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
No photo available

Pros

  • Allows for A/B and MVT Testing very well.
  • Provides detailed reporting.
  • Relatively simple implementation.
  • Allows marketers to test content without IT involvement.
Bryant Hoopes profile photo
  • A/b Multivariate testing
  • Content personalization and tailoring to various customer segments
  • Variety of eCom optimization tools to increase sales and conversions
No photo available

Cons

  • Needs to be integrated with Adobe Marketing Suite, primarily SiteCatalyst. Does not even integrate well with the suite even though it is from the same product line.
  • Can get very confusing and detailed. Need to spend a good bit of time training on it.
  • Adobe recommends mBoxes around each area you want to test. This is not needed, save your time and money and place a global mBox on the page and run tests with some basic JavaScript and jQuery.
No photo available
  • The UI is not as intuitive as it could be, but you soon become familiar.
Adam Woolhouse profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Overall good product but very expensive
No photo available
Webtrends Optimize5.3
Based on 5 answers
Not applicable.
Michael O'Connor profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Webtrends Optimize7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Webtrends Optimize10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
No photo available

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Webtrends Optimize10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
No photo available

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
Webtrends Optimize9.0
Based on 1 answer
no complaints.
No photo available

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Webtrends Optimize6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
No photo available

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Webtrends Optimize7.0
Based on 1 answer
Implementation was pretty straightforward
No photo available

Alternatives Considered

It fits on top of our comprehensive data stack
No photo available
Webtrends, Qubit and Maxymiser were all excellent companies to work with. There's honestly not much between them in my experience. I selected Webtrends based on the quality of their consultants.
Stuart Brown profile photo

Return on Investment

  • Better decisions
  • Faster decisions
  • Less opinion and more fact
No photo available
  • We see great results from applying the learnings we got from running test with Webtrends Optimize
Magdalena Petrova profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Webtrends Optimize

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details