What users are saying about
122 Ratings
122 Ratings
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Score 8.3 out of 100
26 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Webtrends Optimize
8.3
a/b experiment testing
Adobe Target
8.8
Webtrends Optimize
9.1
Split URL testing
Adobe Target
8.1
Webtrends Optimize
8.2
Multivariate testing
Adobe Target
8.3
Webtrends Optimize
8.2
Multi-page/funnel testing
Adobe Target
7.6
Webtrends Optimize
8.2
Cross-browser testing
Adobe Target
7.4
Webtrends Optimize
8.2
Mobile app testing
Adobe Target
6.0
Webtrends Optimize
8.2
Test significance
Adobe Target
6.7
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Adobe Target
6.2
Webtrends Optimize
8.2
Advanced code editor
Adobe Target
8.0
Webtrends Optimize
8.2
Page surveys
Adobe Target
6.7
Webtrends Optimize
8.2
Visitor recordings
Adobe Target
8.2
Webtrends Optimize
8.2
Preview mode
Adobe Target
5.8
Webtrends Optimize
8.2
Test duration calculator
Adobe Target
7.0
Webtrends Optimize
8.2
Experiment scheduler
Adobe Target
8.6
Webtrends Optimize
8.2
Experiment workflow and approval
Adobe Target
7.7
Webtrends Optimize
8.2
Dynamic experiment activation
Adobe Target
7.6
Webtrends Optimize
8.2
Client-side tests
Adobe Target
8.8
Webtrends Optimize
9.1
Server-side tests
Adobe Target
7.2
Webtrends Optimize
8.2
Mutually exclusive tests
Adobe Target
7.6
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Adobe Target
8.1
Webtrends Optimize
8.2
Standard visitor segmentation
Adobe Target
7.9
Webtrends Optimize
9.1
Behavioral visitor segmentation
Adobe Target
7.5
Webtrends Optimize
8.2
Traffic allocation control
Adobe Target
8.9
Webtrends Optimize
7.3
Website personalization
Adobe Target
8.3
Webtrends Optimize
8.2

Results and Analysis

Adobe Target
6.8
Webtrends Optimize
8.1
Heatmap tool
Adobe Target
7.5
Webtrends Optimize
Click analytics
Adobe Target
8.0
Webtrends Optimize
9.1
Scroll maps
Adobe Target
8.0
Webtrends Optimize
7.3
Form fill analysis
Adobe Target
6.6
Webtrends Optimize
7.3
Conversion tracking
Adobe Target
6.1
Webtrends Optimize
8.2
Goal tracking
Adobe Target
6.8
Webtrends Optimize
8.2
Test reporting
Adobe Target
6.9
Webtrends Optimize
8.2
Results segmentation
Adobe Target
6.0
Webtrends Optimize
8.2
CSV export
Adobe Target
5.3
Webtrends Optimize
8.2
Experiments results dashboard
Adobe Target
6.5
Webtrends Optimize
8.2

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Webtrends Optimize

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Webtrends Optimize
7.3

Likelihood to Renew

Adobe Target
6.3
Webtrends Optimize
5.3

Usability

Adobe Target
1.1
Webtrends Optimize
7.0

Reliability and Availability

Adobe Target
6.1
Webtrends Optimize
10.0

Performance

Adobe Target
8.0
Webtrends Optimize
10.0

Support Rating

Adobe Target
4.4
Webtrends Optimize
9.1

In-Person Training

Adobe Target
8.1
Webtrends Optimize

Online Training

Adobe Target
6.1
Webtrends Optimize
6.0

Implementation Rating

Adobe Target
7.2
Webtrends Optimize
7.0

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