What users are saying about
Top Rated
302 Ratings
Top Rated
364 Ratings
Top Rated
302 Ratings
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Score 8.8 out of 100
Top Rated
364 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

  • Ahrefs ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.1

Ahrefs

81%
7.8

Moz Pro

78%
Ahrefs ranks higher in 5/8 features

Keyword analysis

8.4
84%
62 Ratings
8.5
85%
39 Ratings

Backlink management

8.7
87%
63 Ratings
7.7
77%
34 Ratings

SERP ranking tracking

8.1
81%
61 Ratings
8.6
86%
39 Ratings

Page grader

7.7
77%
56 Ratings
8.2
82%
38 Ratings

Competitive analysis

8.8
88%
63 Ratings
7.9
79%
38 Ratings

Site audit / diagnostics

8.2
82%
58 Ratings
8.1
81%
37 Ratings

Site recommendations

8.1
81%
56 Ratings
7.3
73%
35 Ratings

Task management

6.7
67%
30 Ratings
5.8
58%
21 Ratings

SEO Channels

7.7

Ahrefs

77%
7.3

Moz Pro

73%
Ahrefs ranks higher in 3/4 features

Local SEO

7.3
73%
47 Ratings
7.0
70%
27 Ratings

Social SEO

6.8
68%
44 Ratings
6.9
69%
23 Ratings

Mobile SEO

7.9
79%
43 Ratings
7.1
71%
25 Ratings

Global SEO

8.9
89%
51 Ratings
8.0
80%
27 Ratings

SEO Platform & Account Management

8.5

Ahrefs

85%
7.9

Moz Pro

79%
Ahrefs ranks higher in 2/2 features

Multi-domain support

8.7
87%
50 Ratings
8.3
83%
27 Ratings

Integration with web analytics tools

8.4
84%
30 Ratings
7.6
76%
28 Ratings

Attribute Ratings

  • Ahrefs is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
  • Moz Pro is rated higher in 1 area: Support Rating

Likelihood to Recommend

8.8

Ahrefs

88%
70 Ratings
8.7

Moz Pro

87%
76 Ratings

Likelihood to Renew

10.0

Ahrefs

100%
5 Ratings
8.8

Moz Pro

88%
37 Ratings

Usability

10.0

Ahrefs

100%
2 Ratings
8.5

Moz Pro

85%
2 Ratings

Availability

Ahrefs

N/A
0 Ratings
10.0

Moz Pro

100%
2 Ratings

Support Rating

8.8

Ahrefs

88%
28 Ratings
9.5

Moz Pro

95%
14 Ratings

Online Training

Ahrefs

N/A
0 Ratings
7.0

Moz Pro

70%
1 Rating

Likelihood to Recommend

Ahrefs

It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Bella Castilla | TrustRadius Reviewer

Moz Pro

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Anonymous | TrustRadius Reviewer

Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee | TrustRadius Reviewer

Moz Pro

  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Joseph Kahn | TrustRadius Reviewer

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth | TrustRadius Reviewer

Moz Pro

  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Dustin Junkert | TrustRadius Reviewer

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Ahrefs Editions & Modules

Edition
Lite$99.001
Standard$179.001
Advanced$399.001
Agency$999.001
  1. per month
Additional Pricing Details

Moz Pro

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Moz Pro Editions & Modules

Edition
Standard$991
Medium$1791
Large$2991
Premium$5991
  1. per month
Additional Pricing Details

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Anonymous | TrustRadius Reviewer

Moz Pro

Moz Pro 8.8
Based on 37 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Usability

Ahrefs

Ahrefs 10.0
Based on 2 answers
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Anonymous | TrustRadius Reviewer

Moz Pro

Moz Pro 8.5
Based on 2 answers
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Anonymous | TrustRadius Reviewer

Reliability and Availability

Ahrefs

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 10.0
Based on 2 answers
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Support Rating

Ahrefs

Ahrefs 8.8
Based on 28 answers
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King | TrustRadius Reviewer

Moz Pro

Moz Pro 9.5
Based on 14 answers
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Ahrefs

I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
Anonymous | TrustRadius Reviewer

Moz Pro

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Phil Parrish | TrustRadius Reviewer

Return on Investment

Ahrefs

  • When we can create really great content for our site that ranks well and quickly, we can more effectively monetize that content with affiliate links.
  • Boosting our clients' overall rankings also has a positive impact on revenue since the lifetime value for a client with a high performing campaign is better than one that is lackluster
  • We can analyze competitors (of ours and our clients) and hopefully outmaneuver them digitally
Anonymous | TrustRadius Reviewer

Moz Pro

  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Preeti Gautam | TrustRadius Reviewer

Screenshots

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