Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alchemer
Score 9.0 out of 10
N/A
Alchemer (formerly SurveyGizmo) is an online survey tool that helps companies design surveys and collect and analyze data. Features include branding, logic & branching, mobile surveys, question types, and reporting.
$55
per month per user
FormAssembly
Score 9.3 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate…N/A
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
AlchemerFormAssemblyGoogle Forms
Editions & Modules
Collaborator
$55
per month per user
Professional
$165
per month per use (maximum 3 users)
Full Access
$275
per month per user (maximum 3 users)
Enterprise and Business
Contact for quote
Atlas Explorer
Contact Sales
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
AlchemerFormAssemblyGoogle Forms
Free Trial
NoYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoYesNo
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional DetailsDiscount available for annual billing on small team plans.
More Pricing Information
Community Pulse
AlchemerFormAssemblyGoogle Forms
Considered Multiple Products
Alchemer
Chose Alchemer
Alchemer has been very resourceful and compared to most competitors, it is superior in all aspects. It is affordable and no compromises on capabilities. It is also easy to use.
Chose Alchemer
Alchemer surveys have more functionalities and features such as logics, survey tracking and flawless integration systems.
Chose Alchemer
Our business team takes pride in immersing ourselves with the wide variety of survey-based platforms available. Much of our goal is recommending the proper people, processes, and technologies to our customers and many of those recommendations come from our own experience with …
FormAssembly
Chose FormAssembly
Overall we were looking specifically for a Salesforce-connected form provider, and found FormAssembly offered the most dynamic and powerful suite of Salesforce integrations across the form vendors we evaluated. I would specifically highlight that the logic a user can create …
Chose FormAssembly
I still use Google for simple tasks, but FormAssembly really does it all.
Chose FormAssembly
I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
Chose FormAssembly
I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than Woobox, however.
Google Forms
Chose Google Forms
Google Forms are better than JotForm but not nearly as powerful as FormAssembly or Formstack. If you need integrations or more complex logic, then you will want to go with a more built-out form solution.
Chose Google Forms
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better …
Features
AlchemerFormAssemblyGoogle Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Alchemer
8.0
14 Ratings
0% above category average
FormAssembly
8.9
34 Ratings
11% above category average
Google Forms
6.6
122 Ratings
19% below category average
Survey templates8.013 Ratings9.020 Ratings7.7113 Ratings
Themes7.014 Ratings8.429 Ratings6.0111 Ratings
Custom logo/branding9.013 Ratings9.332 Ratings6.199 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Alchemer
9.3
15 Ratings
9% above category average
FormAssembly
8.8
32 Ratings
4% above category average
Google Forms
8.0
120 Ratings
6% below category average
Changes to live survey8.015 Ratings8.824 Ratings9.0114 Ratings
Question design help10.014 Ratings8.326 Ratings7.297 Ratings
Multiple question types10.015 Ratings9.432 Ratings7.9119 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Alchemer
9.0
15 Ratings
8% above category average
FormAssembly
9.6
29 Ratings
14% above category average
Google Forms
7.0
109 Ratings
17% below category average
Survey logic flexibility9.015 Ratings9.629 Ratings7.0109 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Alchemer
6.6
15 Ratings
20% below category average
FormAssembly
8.2
33 Ratings
2% above category average
Google Forms
8.4
121 Ratings
4% above category average
Response tracking7.015 Ratings9.131 Ratings8.2119 Ratings
Data export6.015 Ratings9.131 Ratings8.1115 Ratings
Standard reports7.015 Ratings8.023 Ratings7.9112 Ratings
Custom reports8.014 Ratings7.321 Ratings9.285 Ratings
Analytics5.013 Ratings7.56 Ratings8.493 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Alchemer
10.0
13 Ratings
15% above category average
FormAssembly
8.7
29 Ratings
1% above category average
Google Forms
8.1
115 Ratings
6% below category average
Access controls10.012 Ratings8.226 Ratings8.0112 Ratings
Compliance10.012 Ratings9.226 Ratings8.189 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Alchemer
10.0
14 Ratings
21% above category average
FormAssembly
7.1
18 Ratings
13% below category average
Google Forms
7.7
89 Ratings
5% below category average
Vendor-offered crowdsourcing10.07 Ratings6.01 Ratings7.841 Ratings
Respondent restrictions10.014 Ratings8.118 Ratings7.687 Ratings
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AlchemerFormAssemblyGoogle Forms
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Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
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Qualaroo
Qualaroo
Score 7.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
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User Ratings
AlchemerFormAssemblyGoogle Forms
Likelihood to Recommend
7.0
(15 ratings)
9.8
(28 ratings)
9.7
(116 ratings)
Likelihood to Renew
-
(0 ratings)
7.7
(2 ratings)
10.0
(3 ratings)
Usability
8.7
(5 ratings)
9.5
(18 ratings)
9.2
(56 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Support Rating
6.7
(5 ratings)
10.0
(1 ratings)
8.0
(48 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
AlchemerFormAssemblyGoogle Forms
Likelihood to Recommend
Alchemer
SurveyGizmo works extremely well as a platform for receiving survey responses. As a survey/business analytics tool, the platform offers extensive options for customization and deployment of professional questionnaires. Our team has found SurveyGizmo to be extremely well suited for the modern administrative employee. Surveys are relatively easy to create, deploy, and manage responses in real time. Furthermore, monitoring / managing the results enables businesses to provide any necessary follow-up based on key results. Our team spends quite a bit of time testing out survey tools and have found SurveyGizmo to be a solid option for the needs of our team. Furthermore, we have recommended the platform to other departments within our organization that have uniquely different skillsets from our own. Overall, we see SurveyGizmo as a tool that can be used across most organizational teams if implemented with the specific user-experience in mind.
Read full review
FormAssembly
FA serves as the main platform for global students and staff to submit requests, with information sent to connected systems, primarily Salesforce. It is used by all current Oxford University students, not just those at SBS. Teams such as the CRM Team, Web Team, Entrepreneurship Centre, Goldman Sachs Team, and Programme Recruitment and BD teams use FA for various purposes, including degree programmes, open programmes, online programmes, and summer school. The MBA portal also uses FA. The system is user-friendly, easy to configure, supports branding, and incorporates business logic and rules, making it very helpful.
Read full review
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
Pros
Alchemer
  • Attaching images! Survey Gizmo makes attaching images from surveys a breeze. I've tried other popular survey tools and it can be difficult for users to submit images as part of their survey (e.g. some only allow 1 picture per question, whereas Survey Gizmo allows a range for you to select from)
  • Easy and intuitive survey building.
  • Pretty good out-of-the-box survey analysis.
Read full review
FormAssembly
  • Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
  • Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
  • General form prefill options via query strings in the URL is a helpful feature.
  • The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.
Read full review
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Cons
Alchemer
  • Duplicate protection needs improvement. Anyone who would like to start a survey and finish at a later time is unable to which limits total survey responses.
  • Password protection option can be a challenge when uploading spreadsheets with pre-populated data.
  • Logic and piping options for questions can be difficult when designing more complicated and in-depth surveys, which requires a lot of testing.
  • Follow-up surveys do not provide an option for survey takers to review their previous survey responses, which may provide less accurate data when comparing individuals across multiple surveys.
  • Would like the option to link surveys together in order to more easily track data from individuals across multiple surveys and save previous survey data.
Read full review
FormAssembly
  • we could always use more styling options when it comes to the form builder
  • in our past use of the form builder when adding attachments to a form, there was an upload limit of 35MB. It would be great if this limit was increased.
Read full review
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Likelihood to Renew
Alchemer
No answers on this topic
FormAssembly
FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
Read full review
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Usability
Alchemer
The feature sets, agility, and flexibility remain approachable and incredibly powerful. Support is also very responsive and top notch. Overall, with a bit of basic foundational skills, there are seemingly an unlimited number of use cases for which Alchemer can be leveraged.
Read full review
FormAssembly
FormAssembly is easy to get started with and very straightforward to use. It is easy to create forms, add questions and fields, and apply branding and logos. The data integrations are also robust, allowing us to pass information to Salesforce easily and quickly see when there is an error with the form in any way.
Read full review
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
Reliability and Availability
Alchemer
No answers on this topic
FormAssembly
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Performance
Alchemer
No answers on this topic
FormAssembly
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
Support Rating
Alchemer
Every once in awhile, it is necessary to solicit support. On those occasions, support is extremely responsive and supportive. It has been my experience that [if] they can't walk you through the desired endpoint, they will take a look at your build and remedy for you.
Read full review
FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
Read full review
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
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Implementation Rating
Alchemer
No answers on this topic
FormAssembly
I didn't participate in the implementation.
Read full review
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
Alternatives Considered
Alchemer
I liked the interface for SurveyGizmo much more than Qualtrics. You knew a question was adjusted in SurveyGizmo and wouldn't change, but with Qualtric's interface, you had to refresh the account several times sometimes to ensure the question would work appropriately. Also, with SG, there were a lot of easier capabilities, such as changing missing values in bulk, required questions in bulk, etc.
Read full review
FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
Read full review
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
Scalability
Alchemer
No answers on this topic
FormAssembly
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
Alchemer
  • It has always delivered on all our business objectives. I think that the reason why it's a bit [more] expensive than other providers.
  • It has helped us to optimize resources especially man hours involved in survey design.
  • It has been a valuable partner in almost all [of] our uses.
Read full review
FormAssembly
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
Read full review
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
ScreenShots

FormAssembly Screenshots

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