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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    PersistIQ

    Score5 out of 10
    N/APersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
    Pricing
    Apollo.ioPersistIQ
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioPersistIQ
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioPersistIQ
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    They're similar, but ZP has the ability to find new accounts & contacts which is a key differentiation.
    Incentivized
    PersistIQ
    Chose PersistIQ
    We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    No answers on this topic
    Features
    Apollo.ioPersistIQ
    Prospecting
    Comparison of Prospecting features of Apollo.io and PersistIQ
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    PersistIQ
    1.0
    13 Ratings
    154% below category average
    Advanced search8.4193 Ratings1.09 Ratings
    Identification of new leads8.2193 Ratings1.07 Ratings
    List quality7.8196 Ratings1.07 Ratings
    List upload/download8.4184 Ratings1.013 Ratings
    Ideal customer targeting8.0191 Ratings1.06 Ratings
    Load time/data access8.2194 Ratings1.011 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and PersistIQ
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    PersistIQ
    1.0
    6 Ratings
    154% below category average
    Contact information8.3197 Ratings1.06 Ratings
    Company information8.4197 Ratings1.06 Ratings
    Industry information8.0195 Ratings1.06 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and PersistIQ
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    PersistIQ
    1.0
    13 Ratings
    153% below category average
    Lead qualification process7.9177 Ratings1.06 Ratings
    Smart lists and recommendations7.5177 Ratings1.05 Ratings
    Salesforce integration8.1115 Ratings1.05 Ratings
    Company/business profiles8.1184 Ratings1.05 Ratings
    Alerts and reminders7.7166 Ratings1.012 Ratings
    Data hygiene7.5184 Ratings1.07 Ratings
    Automatic data refresh7.5174 Ratings1.07 Ratings
    Tags7.8149 Ratings1.010 Ratings
    Filters and segmentation8.3179 Ratings1.010 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and PersistIQ
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    PersistIQ
    1.0
    13 Ratings
    153% below category average
    Sales email templates7.6170 Ratings1.012 Ratings
    Append emails to records8.0156 Ratings1.010 Ratings
    Best Alternatives
    Apollo.ioPersistIQ
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioPersistIQ
    Likelihood to Recommend
    8.6
    (220 ratings)
    5.0
    (13 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (191 ratings)
    1.0
    (1 ratings)
    Support Rating
    7.0
    (6 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioPersistIQ
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    PersistIQ
    PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    PersistIQ
    • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
    • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
    • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    PersistIQ
    • I wish there was a way to send more than 1,000 emails per day.
    • If it had more integrations with data scrapers or ways to add new leads it would be much better.
    • I'd like a way to go deeper into a lot of my stats on various emails.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    PersistIQ
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    PersistIQ
    In my opinion, poor service, and in our experience, ignoring our advise on who our customers are.
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    PersistIQ
    Terrible; non-existent. Weeks without replies, and no improvements in 4 months.
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    PersistIQ
    We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    PersistIQ
    • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
    • We're able to understand message performance more rapidly and readily having used PersistIQ.
    • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings