Asana vs Hootsuite | TrustRadius

What users are saying about

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Score 8.5 out of 10

Based on 2030 reviews and ratings

Score 8.1 out of 10

Based on 967 reviews and ratings

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Feature Set Ratings

Project Management

7.8

Asana

78%

Hootsuite

Feature Set Not Supported

N/A

Asana ranks higher in 14/14 features

Task Management

8.8

88%

158 Ratings

N/A

0 Ratings

Resource Management

7.4

74%

132 Ratings

N/A

0 Ratings

Gantt Charts

7.9

79%

44 Ratings

N/A

0 Ratings

Scheduling

7.9

79%

144 Ratings

N/A

0 Ratings

Workflow Automation

7.8

78%

114 Ratings

N/A

0 Ratings

Team Collaboration

8.5

85%

157 Ratings

N/A

0 Ratings

Support for Agile Methodology

8.5

85%

7 Ratings

N/A

0 Ratings

Support for Waterfall Methodology

8.5

85%

7 Ratings

N/A

0 Ratings

Document Management

7.0

70%

133 Ratings

N/A

0 Ratings

Email integration

7.1

71%

127 Ratings

N/A

0 Ratings

Mobile Access

8.3

83%

130 Ratings

N/A

0 Ratings

Timesheet Tracking

6.1

61%

6 Ratings

N/A

0 Ratings

Change request and Case Management

8.4

84%

4 Ratings

N/A

0 Ratings

Budget and Expense Management

6.7

67%

61 Ratings

N/A

0 Ratings

Professional Services Automation

6.8

Asana

68%

Hootsuite

Feature Set Not Supported

N/A

Asana ranks higher in 2/2 features

Project & financial reporting

5.5

55%

1 Rating

N/A

0 Ratings

Integration with accounting software

8.2

82%

35 Ratings

N/A

0 Ratings

Listening/monitoring

Asana

Feature Set Not Supported

N/A

7.5

Hootsuite

75%

Hootsuite ranks higher in 4/4 features

Boolean keyword searches

N/A

0 Ratings

7.3

73%

146 Ratings

Filtering out noise/spam

N/A

0 Ratings

7.1

71%

160 Ratings

Sentiment analysis

N/A

0 Ratings

7.5

75%

148 Ratings

Broad channel coverage

N/A

0 Ratings

8.2

82%

209 Ratings

Publishing

Asana

Feature Set Not Supported

N/A

8.2

Hootsuite

82%

Hootsuite ranks higher in 4/4 features

Content planning and scheduling

N/A

0 Ratings

9.1

91%

294 Ratings

Audience targeting

N/A

0 Ratings

7.8

78%

200 Ratings

Content optimization

N/A

0 Ratings

7.8

78%

240 Ratings

Workflow management

N/A

0 Ratings

8.2

82%

246 Ratings

Engagement

Asana

Feature Set Not Supported

N/A

7.8

Hootsuite

78%

Hootsuite ranks higher in 3/3 features

Automated routing and prioritization

N/A

0 Ratings

7.7

77%

174 Ratings

Customer interaction histories

N/A

0 Ratings

7.8

78%

188 Ratings

Bulk actions

N/A

0 Ratings

8.0

80%

208 Ratings

Marketing

Asana

Feature Set Not Supported

N/A

7.5

Hootsuite

75%

Hootsuite ranks higher in 4/4 features

Lead generation

N/A

0 Ratings

7.1

71%

145 Ratings

Content marketing

N/A

0 Ratings

8.1

81%

215 Ratings

Paid media management

N/A

0 Ratings

7.3

73%

138 Ratings

Campaigns and promotions

N/A

0 Ratings

7.6

76%

183 Ratings

Channel coverage/integration

Asana

Feature Set Not Supported

N/A

8.5

Hootsuite

85%

Hootsuite ranks higher in 7/7 features

Twitter

N/A

0 Ratings

9.1

91%

270 Ratings

Facebook

N/A

0 Ratings

9.0

90%

278 Ratings

N/A

0 Ratings

8.6

86%

241 Ratings

Google+

N/A

0 Ratings

8.9

89%

60 Ratings

Instagram

N/A

0 Ratings

8.1

81%

245 Ratings

N/A

0 Ratings

7.8

78%

128 Ratings

YouTube

N/A

0 Ratings

7.9

79%

123 Ratings

Reporting/analytics

Asana

Feature Set Not Supported

N/A

7.8

Hootsuite

78%

Hootsuite ranks higher in 3/3 features

Campaign success analytics

N/A

0 Ratings

7.8

78%

212 Ratings

Real-time tracking

N/A

0 Ratings

7.9

79%

220 Ratings

Competitor analysis

N/A

0 Ratings

7.7

77%

149 Ratings

Account management

Asana

Feature Set Not Supported

N/A

8.1

Hootsuite

81%

Hootsuite ranks higher in 2/2 features

Role-based user permissions & privileges

N/A

0 Ratings

8.4

84%

212 Ratings

Mobile access

N/A

0 Ratings

7.8

78%

234 Ratings

Attribute Ratings

Asana is rated higher in 1 area: Likelihood to Renew
Hootsuite is rated higher in 3 areas: Likelihood to Recommend, Availability, Support Rating
Asana and Hootsuite are tied in 1 area: Usability

Asana

80%

189 Ratings

8.3

Hootsuite

83%

351 Ratings

Asana

96%

35 Ratings

8.8

Hootsuite

88%

80 Ratings

Asana

90%

22 Ratings

9.0

Hootsuite

90%

27 Ratings

Asana

84%

4 Ratings

10.0

Hootsuite

100%

36 Ratings

Asana

N/A

0 Ratings

10.0

Hootsuite

100%

32 Ratings

Asana

59%

81 Ratings

8.1

Hootsuite

81%

237 Ratings

Asana

N/A

0 Ratings

6.0

Hootsuite

60%

1 Rating

Asana

N/A

0 Ratings

10.0

Hootsuite

100%

8 Ratings

Asana

N/A

0 Ratings

10.0

Hootsuite

100%

65 Ratings

Asana

82%

1 Rating

Hootsuite

N/A

0 Ratings

Pros

Easy to use by any user (good UX and no installation needed)
Easy to create a simple project, add tasks and sub tasks.
Different display options, according to the project/tasks type
Works great using a web browser, you don't have to install the application

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Verified User

Engineer in Other

Environmental Services Company, 11-50 employees

View all 189 answers on this topic

Allows the same posts to be placed on multiple sites
Schedules posts
Crops photos according to each platform
Provides a calendar layout
The option to shorten links... can you make it so the shortened links are visible in the viewer prior to scheduling the post?

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Verified User

Representative in Marketing

Machinery Company, 5001-10,000 employees

View all 351 answers on this topic

Cons

Some users might find the user interface a bit dull and un inspired
We found the way to use multiple workspaces a bit confusing
It takes quite a bit of planning to build a well organized workspace in order not to have way too many projects and tasks all over the place

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Louis Schietekat

Managing Director

IP BraaiLegal Services, 1-10 employees

View all 189 answers on this topic

The arbitrary limit of 5 scheduled posts is very frustrating. This limit used to be higher and it seems they lowered it just to get more money
Limit on number of accounts that can be hooked up on the free platform
Sometimes the stream moves very quickly and there is no way that I have found to halt it so that I can read something before it scrolls off... this is mostly for my Home Twitter stream that tracks posts by those I follow

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Craig Mullins

President & Principal Consultant

Mullins Consulting, Inc.Computer Software, 1-10 employees

View all 351 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$10

Starting Price

$50 per month

Asana Editions & Modules

Edition

Premium	$13.49¹
Business	$30.49¹

per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Starting Price

$49 per month

Hootsuite Editions & Modules

Edition

Professional	$49¹
Team	$129¹
Business	$739¹
Enterprise	Contact for Pricing

per month
none

Additional Pricing Details

Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

Likelihood to Renew

Asana 9.6

Based on 35 answers

Mobile + Desktop capabilities - Able to use it anywhere, anytime.
Task management - Easy to view projects and their progress.
Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.

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page V

CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

View all 35 answers on this topic

Hootsuite 8.8

Based on 80 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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Laura Pence

President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

View all 80 answers on this topic

Usability

Asana 9.0

Based on 22 answers

It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.

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Verified User

Manager in Information Technology

Internet Company, 1-10 employees

View all 22 answers on this topic

Hootsuite 9.0

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

View all 27 answers on this topic

Reliability and Availability

Asana 8.4

Based on 4 answers

Working with Asana on a daily basis

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

View all 4 answers on this topic

Hootsuite 10.0

Based on 36 answers

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

View all 36 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 32 answers

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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Michael Royal

CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

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Support Rating

Asana 5.9

Based on 81 answers

I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).

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Adam Lumley

Director of Marketing & Communications

787 NetworksMarketing and Advertising, 51-200 employees

View all 81 answers on this topic

Hootsuite 8.1

Based on 237 answers

I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.

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Peter Amara

Editor in Chief

MusicBoxPeteMusic, 1-10 employees

View all 237 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Hootsuite 6.0

Based on 1 answer

Very easy to teach and learn

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Jessica Rudolph

Search Specialist

MindshareMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 8 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

View all 8 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 65 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

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Alternatives Considered

I like how extensive the capabilities are for Asana. With other softwares it seems there are many things lacking. I feel like Asana is also a very user friendly platform and aesthetically pleasing which is important in a modern office. We have many young people entering our workspace and it is important to have software that is ahead of the times in functionality and efficiency.

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Chantelle Chase

Brand Development & Culture Specialist

SIRIUScreatorGraphic Design, 1-10 employees

View all 189 answers on this topic

Honestly, it's been years since I used anything but Hootsuite. About five years ago, I did a bit of a vendor analysis and concluded that for my needs (which are primarily high-volume, high number of social media accounts), Hootsuite is the most cost-efficient option. However, let's face it: That's because my monthly fee is a lower, grandfathered rate.

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Verified User

Vice-President in Marketing

Marketing & Advertising Company, 1-10 employees

View all 351 answers on this topic

Scalability

Asana 8.2

Based on 1 answer

I used this tool on a daily basis at work and it runs as a solid rock

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

View all 1 answers on this topic

No score

No answers yet

We haven't needed to scale it all.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

View all other answers on this topic

Return on Investment

Productivity - Most of all, it allows me to be more productive and have a good sense of where I am with projects and deadlines.
Easy to use - I can make the most of my time to get up (and stay) up and running.
Project coordination - Allows me to assign tasks to my interns and communicate directly within the platform to keep the work train moving.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

View all 189 answers on this topic

I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.

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HEIDI KAY

Director of Social Media and Brand Management

PediaStaffStaffing & Recruiting, 11-50 employees

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Screenshots

See All (9) Asana Screenshots

See All (6) Hootsuite Screenshots

Asana

Hootsuite

Asana

Hootsuite

Task Management

Resource Management

Gantt Charts

Scheduling

Workflow Automation

Team Collaboration

Support for Agile Methodology

Support for Waterfall Methodology

Document Management

Email integration

Mobile Access

Timesheet Tracking

Change request and Case Management

Budget and Expense Management

Asana

Hootsuite

Project & financial reporting

Integration with accounting software

Asana

Hootsuite

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Asana

Hootsuite

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Asana

Hootsuite

Automated routing and prioritization

Customer interaction histories

Bulk actions

Asana

Hootsuite

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Asana

Hootsuite

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Asana

Hootsuite

Campaign success analytics

Real-time tracking

Competitor analysis

Asana

Hootsuite

Role-based user permissions & privileges

Mobile access

Asana

Hootsuite

Asana

Hootsuite

Asana

Hootsuite

Asana

Hootsuite

Asana

Hootsuite

Asana

Hootsuite

Asana

Hootsuite

Asana

Hootsuite

Asana