What users are saying about
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1386 Ratings
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Top Rated
630 Ratings

Asana

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1386 Ratings
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Score 8.4 out of 100

Hootsuite

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Top Rated
630 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Asana

Asana has helped us stay on track from briefing with marketing partners to planning with media partners then continuing the process of kicking off creative, working through creative and finalizing approvals to then finish and send to the activation team. It's a one stop shop for our project needs. Much like with any tool, getting users to adopt it and update can be a challenge but Asana makes it easy to assign tasks to keep folks in line.
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Asana
7.8
Hootsuite
Task Management
Asana
9.1
Hootsuite
Resource Management
Asana
7.6
Hootsuite
Gantt Charts
Asana
8.1
Hootsuite
Scheduling
Asana
8.1
Hootsuite
Workflow Automation
Asana
7.9
Hootsuite
Team Collaboration
Asana
8.7
Hootsuite
Support for Agile Methodology
Asana
8.5
Hootsuite
Support for Waterfall Methodology
Asana
8.5
Hootsuite
Document Management
Asana
6.9
Hootsuite
Email integration
Asana
7.1
Hootsuite
Mobile Access
Asana
8.2
Hootsuite
Timesheet Tracking
Asana
6.1
Hootsuite
Change request and Case Management
Asana
8.4
Hootsuite
Budget and Expense Management
Asana
6.5
Hootsuite

Professional Services Automation

Asana
6.8
Hootsuite
Project & financial reporting
Asana
5.5
Hootsuite
Integration with accounting software
Asana
8.2
Hootsuite

Listening/monitoring

Asana
Hootsuite
7.4
Boolean keyword searches
Asana
Hootsuite
7.4
Filtering out noise/spam
Asana
Hootsuite
6.9
Sentiment analysis
Asana
Hootsuite
6.8
Broad channel coverage
Asana
Hootsuite
8.4

Publishing

Asana
Hootsuite
8.3
Content planning and scheduling
Asana
Hootsuite
9.2
Audience targeting
Asana
Hootsuite
7.7
Content optimization
Asana
Hootsuite
7.9
Workflow management
Asana
Hootsuite
8.4

Engagement

Asana
Hootsuite
8.1
Automated routing and prioritization
Asana
Hootsuite
7.9
Customer interaction histories
Asana
Hootsuite
8.1
Bulk actions
Asana
Hootsuite
8.5

Marketing

Asana
Hootsuite
7.0
Lead generation
Asana
Hootsuite
7.1
Content marketing
Asana
Hootsuite
7.4
Paid media management
Asana
Hootsuite
6.6
Campaigns and promotions
Asana
Hootsuite
6.9

Channel coverage/integration

Asana
Hootsuite
8.6
Twitter
Asana
Hootsuite
9.4
Facebook
Asana
Hootsuite
9.2
LinkedIn
Asana
Hootsuite
8.9
Google+
Asana
Hootsuite
8.8
Instagram
Asana
Hootsuite
7.8
Pinterest
Asana
Hootsuite
8.2
YouTube
Asana
Hootsuite
7.6

Reporting/analytics

Asana
Hootsuite
7.4
Campaign success analytics
Asana
Hootsuite
7.5
Real-time tracking
Asana
Hootsuite
7.5
Competitor analysis
Asana
Hootsuite
7.2

Account management

Asana
Hootsuite
8.3
Role-based user permissions & privileges
Asana
Hootsuite
8.5
Mobile access
Asana
Hootsuite
8.0

Pros

Asana

  • Task Management - Being able to assign resources and time lines to specific activities
  • Project Management - Being able to plan, execute and track project process using this tool
  • Customizability - Being able to customize a solution that meets your needs or activity.
Norman Hazlewood | TrustRadius Reviewer

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Cons

Asana

  • I think there could be improved clarity around the different levels of Asana. For example, the resources available to paid accounts are not visible from the more basic accounts, so you're not aware that there are expanded options until you look in their knowledge base and see that they have additional features.
  • Exporting projects - you can export a project into a csv, but it isn't pretty. This can be challenging if you'd like to have an archived project folder for open records requests.
Anonymous | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Asana

Asana 9.5
Based on 35 answers
  • Mobile + Desktop capabilities - Able to use it anywhere, anytime.
  • Task management - Easy to view projects and their progress.
  • Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
  • Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
  • Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.
page V | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Asana

Asana 9.0
Based on 24 answers
It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Asana

Asana 8.4
Based on 4 answers
Working with Asana on a daily basis
Ronen Soreq | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Asana

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Asana

Asana 7.8
Based on 94 answers
I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
Adam Lumley | TrustRadius Reviewer

Hootsuite

Hootsuite 7.8
Based on 62 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

In-Person Training

Asana

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Asana

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Asana

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Asana

We selected ASANA based on the feature set, and ease of rollout. monday.com had very good workflow automation but we found that ASANA was quicker and easier for staff to build a task eco-system that worked for them.
Zoho Projects was a very strong contender but was much more expensive and so ASANA was the more effective choice across the board.
Anonymous | TrustRadius Reviewer

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Scalability

Asana

Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq | TrustRadius Reviewer

Hootsuite

No score
No answers yet
We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Asana

  • Asana helps improve productivity in the workspace by ensuring all team members know what projects/tasks they need to get done and by when.
  • Asana helps team members stay focused on what needs to get done and allows cross collaboration between departments which greatly increases overall company productivity by not having to wait around for email responses.
  • Asana is a good tool for project management and is easy to use, making it accessible for the whole company to use.
Anonymous | TrustRadius Reviewer

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Screenshots

Pricing Details

Asana

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* per user per month

Asana Editions & Modules

Edition
Premium$13.491
Business$30.491
  1. Per Month
Additional Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

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