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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Confluence

    Score8.2 out of 10
    N/AConfluence is a collaboration and content sharing platform used primarily by customers who are already using Atlassian's Jira project tracking product. The product appeals particularly to IT users.

    $6.40

    per month per user

    Hootsuite

    Score8.2 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Pricing
    ConfluenceHootsuite
    Editions & Modules
    Free
    $0
    Free for 10 Users
    Standard
    $6.40
    per month per user
    Premium
    $12.30
    per month per user
    Data Center
    220,000.00
    40,001+ Users - Annually
    Enterprise
    Contact Sales
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    ConfluenceHootsuite
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPrices shown here reflect prices for deployments with 100 users or less. The prices decrease wien the user base surpasses 100.Plans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    ConfluenceHootsuite
    Considered Both Products
    Atlassian
    No answer on this topic
    Hootsuite
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    97 Answers
    93%
    Would buy again
    328 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    87 Answers
    92%
    Delivers good value for the price
    283 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    100 Answers
    94%
    Happy with the feature set
    333 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    45 Answers
    93%
    Lived up to sales and marketing promises
    280 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    54 Answers
    98%
    Implementation went as expected
    316 Answers
    Features
    ConfluenceHootsuite
    Project Management
    Comparison of Project Management features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    7.1
    158 Ratings
    9% below category average
    Hootsuite
    -
    Ratings
    Task Management7.2127 Ratings00 Ratings
    Gantt Charts7.912 Ratings00 Ratings
    Scheduling7.221 Ratings00 Ratings
    Workflow Automation6.591 Ratings00 Ratings
    Mobile Access7.0118 Ratings00 Ratings
    Search7.0157 Ratings00 Ratings
    Visual planning tools7.2127 Ratings00 Ratings
    Communication
    Comparison of Communication features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    7.9
    158 Ratings
    1% below category average
    Hootsuite
    -
    Ratings
    Chat6.415 Ratings00 Ratings
    Notifications8.2156 Ratings00 Ratings
    Discussions7.9149 Ratings00 Ratings
    Surveys7.015 Ratings00 Ratings
    Internal knowledgebase9.0150 Ratings00 Ratings
    Integrates with GoToMeeting6.03 Ratings00 Ratings
    Integrates with Gmail and Google Hangouts9.37 Ratings00 Ratings
    Integrates with Outlook9.610 Ratings00 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    7.7
    157 Ratings
    4% below category average
    Hootsuite
    -
    Ratings
    Versioning8.3137 Ratings00 Ratings
    Video files6.9105 Ratings00 Ratings
    Audio files6.997 Ratings00 Ratings
    Document collaboration8.4153 Ratings00 Ratings
    Access control8.7148 Ratings00 Ratings
    Advanced security features8.4115 Ratings00 Ratings
    Integrates with Google Drive5.947 Ratings00 Ratings
    Device sync8.486 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    -
    Ratings
    Hootsuite
    7.0
    324 Ratings
    9% below category average
    Boolean keyword searches00 Ratings7.0212 Ratings
    Filtering out noise/spam00 Ratings6.4224 Ratings
    Sentiment analysis00 Ratings6.7224 Ratings
    Broad channel coverage00 Ratings7.7298 Ratings
    Publishing
    Comparison of Publishing features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    -
    Ratings
    Hootsuite
    8.0
    447 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.0447 Ratings
    Audience targeting00 Ratings7.2304 Ratings
    Content optimization00 Ratings7.7368 Ratings
    Workflow management00 Ratings8.3379 Ratings
    Engagement
    Comparison of Engagement features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    -
    Ratings
    Hootsuite
    7.5
    359 Ratings
    8% below category average
    Automated routing and prioritization00 Ratings7.4260 Ratings
    Customer interaction histories00 Ratings7.3280 Ratings
    Bulk actions00 Ratings7.9311 Ratings
    Marketing
    Comparison of Marketing features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    -
    Ratings
    Hootsuite
    7.0
    338 Ratings
    10% below category average
    Lead generation00 Ratings6.6208 Ratings
    Content marketing00 Ratings7.6305 Ratings
    Paid media management00 Ratings6.8206 Ratings
    Campaigns and promotions00 Ratings6.7256 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    -
    Ratings
    Hootsuite
    8.1
    438 Ratings
    3% below category average
    Twitter00 Ratings7.6393 Ratings
    Facebook00 Ratings8.5421 Ratings
    LinkedIn00 Ratings8.0369 Ratings
    Google+00 Ratings8.960 Ratings
    Instagram00 Ratings8.6376 Ratings
    Pinterest00 Ratings7.2182 Ratings
    YouTube00 Ratings7.6175 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    -
    Ratings
    Hootsuite
    7.8
    360 Ratings
    1% above category average
    Campaign success analytics00 Ratings8.2333 Ratings
    Real-time tracking00 Ratings7.7335 Ratings
    Competitor analysis00 Ratings7.6231 Ratings
    Account management
    Comparison of Account management features of Atlassian Confluence and Hootsuite
    Feature
    Atlassian Confluence
    -
    Ratings
    Hootsuite
    7.9
    369 Ratings
    0% below category average
    Role-based user permissions & privileges00 Ratings8.3317 Ratings
    Mobile access00 Ratings7.5336 Ratings
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    ConfluenceHootsuite
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    Flock
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    Cisco Business Edition 7000 (discontinued)
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    User Ratings
    ConfluenceHootsuite
    Likelihood to Recommend
    8.3
    (174 ratings)
    8.4
    (510 ratings)
    Likelihood to Renew
    9.5
    (22 ratings)
    8.6
    (89 ratings)
    Usability
    8.1
    (63 ratings)
    8.3
    (149 ratings)
    Availability
    9.0
    (3 ratings)
    9.8
    (21 ratings)
    Performance
    8.0
    (5 ratings)
    9.8
    (19 ratings)
    Support Rating
    5.4
    (25 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    8.8
    (4 ratings)
    8.0
    (39 ratings)
    Configurability
    6.0
    (1 ratings)
    7.2
    (3 ratings)
    Ease of integration
    8.0
    (4 ratings)
    7.6
    (2 ratings)
    Product Scalability
    8.0
    (2 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    8.3
    (18 ratings)
    User Testimonials
    ConfluenceHootsuite
    Likelihood to Recommend
    Atlassian
    It is well suited due to the below reasons 1. Easy collaboration between teams 2. Strong integration with other applications 3. Centralized documentation among teams and within the organisation 4. Project planning and report sharing 5. Employee onboarding is easier and maintain HR policies very well. Less appropriate in below scenarios When this is being used as a main tool for communication rather than its purpose of collaboration.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Pros
    Atlassian
    • Cross product linking - If you use other Atlassian products then Atlassian Confluence is a no-brainer for your source of documentation, knowledge management etc. You can show previews of the linked asset natively E.g. showing a preview of a JIRA ticket in a Atlassian Confluence page.
    • Simple editing - Though the features available may not be super complex right now, this does come with the benefit of making it easy to edit and create documents. Some documentation editors can be overwhelming, Atlassian Confluence is simple and intuitive.
    • Native marketplace - If you want to install add-ons to your Atlassian Confluence space it's really easy. Admins can explore the Atlassian marketplace natively and install them to your instance in a few clicks. You can customise your Atlassian Confluence instance in many different ways using add-ons.
    Incentivized
    Read full review
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Cons
    Atlassian
    • UI Design is very simplistic and basic could make use of more visually interesting colour choices, layout choices, etc.
    • Under the 'Content' menu, it defaults to having a landing page for all L1 and L2 category pages. Meaning as long as the broader content category has a sub-category, it still creates a separate landing page. In my team's case, this often creates blank pages, as we only fill out the page at the lowest sub-category (L3).
    • Hyperlinks are traditionally shown as blue, however, this results into very monotonously blue pages in cases where a lot of information is being linked.
    Incentivized
    Read full review
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Likelihood to Renew
    Atlassian
    I am confident that Atlassian can come with additional and innovative macros and functions to add value to Confluence. In 6 months, Atlassian transformed a good collaborative tools into a more comprehensive system that can help manage projects and processes, as well as "talk" with other Atlassian products like Jira. We are in fact learning more about Jira to evaluate a possible fit to complement our tool box.
    Read full review
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Usability
    Atlassian
    Atlassian Confluence is a great tool for project management, especially for internal documentation. It has a minimum governance requirement to use its full power. Also, it is a little pricy to unlock its full power as well, so it is not recommended for companies with a low budget in my opinion.
    Incentivized
    Read full review
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
    Read full review
    Reliability and Availability
    Atlassian
    I do not recall having outages or applications error so far, very reliable and available.
    Incentivized
    Read full review
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Performance
    Atlassian
    We never worked against the tide while using Confluence. Everything loads considerably fast, even media components like videos (hosted on the platform or embed external videos from Youtube, for example). We are not using heavy media components a lot, but in the rare occasion we happen to use one we have no problems whatsoever.
    Incentivized
    Read full review
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Support Rating
    Atlassian
    This rating is specifically for Atlassian's self-help documentation on their website. Often times, it is not robust enough to cover a complex usage of one of their features. Frequently, you can find an answer on the web, but not from Atlassian. Instead, it is usually at a power user group elsewhere on the net.
    Incentivized
    Read full review
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    Atlassian
    No answers on this topic
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    Atlassian
    No answers on this topic
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    Atlassian
    Overall, I am very satisfied with the initial implementation (and the subsequent upgrades and implementations made over the years).
    This product has never rose to the level of being an major issue at an executive level. It has quietly and valiantly done it's job for our company!
    Incentivized
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    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
    Read full review
    Alternatives Considered
    Atlassian
    We chose Atlassian Confluence over SharePoint because it's much more user-friendly and intuitive. Atlassian Confluence makes collaboration and knowledge sharing easier with its simpler interface and better search. While SharePoint can be powerful, it often feels clunky and complex, making it harder for our team to actually use it.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
    Read full review
    Scalability
    Atlassian
    This tool is very adaptable. So much so we use it for three completely separate projects, in three very different ways.
    Incentivized
    Read full review
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Return on Investment
    Atlassian
    • We totally rely on this tool since a decade now and despite being so much transition in our company it has served us well in those transitions
    • Many times, during security audits we are asked to showcase our readiness for various compliance points and confluence helps us a lot in maintaining that
    • Talking about Confluence in front of clients and customers gives us an upper hand that we are up to date with latest trend and technologies and tools for our RnD planning and management
    Incentivized
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    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.