Atlassian Confluence vs. HubSpot CRM

I would recommend Atlassian Confluence for companies that want to have internal documentation and minimum governance processes to ensure documentation is useful and doesn't have a lot of duplicated and non-updated content. I wouldn't recommend Atlassian Confluence for companies with a low budget since this product might be a little costly (especially with add-ons).

Incentivized

I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.

Incentivized

• Cross product linking - If you use other Atlassian products then Atlassian Confluence is a no-brainer for your source of documentation, knowledge management etc. You can show previews of the linked asset natively E.g. showing a preview of a JIRA ticket in a Atlassian Confluence page.
• Simple editing - Though the features available may not be super complex right now, this does come with the benefit of making it easy to edit and create documents. Some documentation editors can be overwhelming, Atlassian Confluence is simple and intuitive.
• Native marketplace - If you want to install add-ons to your Atlassian Confluence space it's really easy. Admins can explore the Atlassian marketplace natively and install them to your instance in a few clicks. You can customise your Atlassian Confluence instance in many different ways using add-ons.

Incentivized

• Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
• Task management is simple but effective.
• Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
• Gmail integration is quite smooth along with email tracking.

Incentivized

• UI Design is very simplistic and basic could make use of more visually interesting colour choices, layout choices, etc.
• Under the 'Content' menu, it defaults to having a landing page for all L1 and L2 category pages. Meaning as long as the broader content category has a sub-category, it still creates a separate landing page. In my team's case, this often creates blank pages, as we only fill out the page at the lowest sub-category (L3).
• Hyperlinks are traditionally shown as blue, however, this results into very monotonously blue pages in cases where a lot of information is being linked.

Incentivized

• More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
• Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
• I would like to see more native options for automation.

Incentivized

I am confident that Atlassian can come with additional and innovative macros and functions to add value to Confluence. In 6 months, Atlassian transformed a good collaborative tools into a more comprehensive system that can help manage projects and processes, as well as "talk" with other Atlassian products like Jira. We are in fact learning more about Jira to evaluate a possible fit to complement our tool box.

Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.

Incentivized

Great for organizing knowledge in a hierarchical format. Seamless for engineering and product teams managing software development. Helps in formatting pages effectively, reducing manual work. Tracks changes well and allows for easy rollbacks. Granular controls for who can view/edit pages. Search function is not great which needs improvement. Hire some google engineers

Incentivized

I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.

Incentivized

I do not recall having outages or applications error so far, very reliable and available.

Incentivized

We never worked against the tide while using Confluence. Everything loads considerably fast, even media components like videos (hosted on the platform or embed external videos from Youtube, for example). We are not using heavy media components a lot, but in the rare occasion we happen to use one we have no problems whatsoever.

Incentivized

This rating is specifically for Atlassian's self-help documentation on their website. Often times, it is not robust enough to cover a complex usage of one of their features. Frequently, you can find an answer on the web, but not from Atlassian. Instead, it is usually at a power user group elsewhere on the net.

Incentivized

Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.

Incentivized

Overall, I am very satisfied with the initial implementation (and the subsequent upgrades and implementations made over the years).

This product has never rose to the level of being an major issue at an executive level. It has quietly and valiantly done it's job for our company!

Incentivized

If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate

Incentivized

We chose Atlassian Confluence over SharePoint because it's much more user-friendly and intuitive. Atlassian Confluence makes collaboration and knowledge sharing easier with its simpler interface and better search. While SharePoint can be powerful, it often feels clunky and complex, making it harder for our team to actually use it.

Incentivized

We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.

Incentivized

This tool is very adaptable. So much so we use it for three completely separate projects, in three very different ways.

Incentivized

• The AI feature which lets me find relevant documents while reading one document is really beneficial.
• Centralising of knowledge systems is one of the key differentiators for large organisations.
• As long as folks keep using Google Docs and Atlassian Confluence, there is going to be a challenge in building a continuum.

Incentivized

• We were able to track good quality leads and push them to closure.
• The leads were contacted within 24 hours so lead drops were minimum.
• The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.

Incentivized