What users are saying about
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47 Ratings
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Top Rated
1040 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100

Hootsuite

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Top Rated
1040 Ratings
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Score 8 out of 100

Feature Set Ratings

    Listening/monitoring

    Audiense

    Feature Set Not Supported
    N/A
    7.5

    Hootsuite

    75%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.3
    73%
    154 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    167 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.4
    74%
    155 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    220 Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    8.2

    Hootsuite

    82%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    321 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.7
    77%
    217 Ratings

    Content optimization

    N/A
    0 Ratings
    7.8
    78%
    259 Ratings

    Workflow management

    N/A
    0 Ratings
    8.2
    82%
    265 Ratings

    Engagement

    Audiense

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.6
    76%
    183 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.7
    77%
    199 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.9
    79%
    220 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    7.5

    Hootsuite

    75%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.1
    71%
    151 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    227 Ratings

    Paid media management

    N/A
    0 Ratings
    7.3
    73%
    144 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.6
    76%
    191 Ratings

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    8.4

    Hootsuite

    84%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.1
    91%
    293 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    302 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.6
    86%
    259 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.1
    81%
    265 Ratings

    Pinterest

    N/A
    0 Ratings
    7.7
    77%
    136 Ratings

    YouTube

    N/A
    0 Ratings
    7.8
    78%
    126 Ratings

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    227 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.8
    78%
    233 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.6
    76%
    156 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    8.1

    Hootsuite

    81%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.5
    85%
    221 Ratings

    Mobile access

    N/A
    0 Ratings
    7.8
    78%
    248 Ratings

    Attribute Ratings

    • Audiense is rated higher in 1 area: Support Rating
    • Hootsuite is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Online Training, Implementation Rating

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    8.3

    Hootsuite

    83%
    379 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    8.9

    Hootsuite

    89%
    80 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    8.1

    Hootsuite

    81%
    262 Ratings

    In-Person Training

    Audiense

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    9.0

    Audiense

    90%
    1 Rating
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Configurability

    Audiense

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    1 Rating

    Vendor post-sale

    Audiense

    N/A
    0 Ratings
    9.1

    Hootsuite

    91%
    1 Rating

    Vendor pre-sale

    Audiense

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    2 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Read full review

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    Read full review

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Read full review

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    Pricing Details

    Audiense

    Starting Price

    $99 per month

    Editions & Modules

    Audiense editions and modules pricing
    EditionModules
    Audience Insights6961
    Twitter Marketing (formerly Socialbro)392

    Footnotes

    1. per month (billed annually)
    2. per month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Hootsuite

    Starting Price

    $49 per month

    Editions & Modules

    Hootsuite editions and modules pricing
    EditionModules
    Professional$491
    Team$2492
    Business$7393
    EnterpriseContact for Pricing4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Pricing Plans

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Read full review

    Hootsuite

    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Read full review

    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Hootsuite

    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Read full review

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Hootsuite

    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Hootsuite

    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Hootsuite

    I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
    Read full review

    In-Person Training

    Audiense

    No answers on this topic

    Hootsuite

    Very easy to teach and learn
    Read full review

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review

    Hootsuite

    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Read full review

    Implementation Rating

    Audiense

    Just a plug and play online tool
    Read full review

    Hootsuite

    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Read full review

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Read full review

    Hootsuite

    A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
    Read full review

    Scalability

    Audiense

    No answers on this topic

    Hootsuite

    We haven't needed to scale it all.
    Read full review

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Read full review

    Hootsuite

    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Read full review

    Screenshots

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