Audiense vs. Hootsuite

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Incentivized

Hootsuite is well-suited for agencies managing multiple clients or scheduling multiple posts regularly across different channels. It's also appropriate for companies where the review process isn't streamlined or well-defined. But it's not well-suited for small brands that aren't regular on social media or for brands that focus heavily on real-time or trend-driven content, like TikTok or Twitter.

Incentivized

• Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
• Audiense also has great analytical tools like best time to tweet reports
• Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.

• Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
• Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
• Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.

Incentivized

• To include more social networks that could help Twitter data.
• An easy way tool from start to segment audiences that share similar characteristics to get a deep-dive.
• Easy to use export reports or an API integration for a Data visualization tool.

Incentivized

• Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
• We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts

Incentivized

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Incentivized

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.

Incentivized

I have never had an issue.

Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

I have never had an issue.

HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.

Any questions we had were promptly answered.

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

Very easy to teach and learn

Pretty simple to start using. Have to do some self-study to learn more advanced features

While there was plenty of help setting up and getting Hootsuite up and running, I'm personally not one to reach out for additional help. However, Hootsuite has garnered praise from many outlets and creators online, which allowed me plenty of resources to learn and answer any of my pending questions with just a little research on my end

Incentivized

Just a plug and play online tool

Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.

Incentivized

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.

Incentivized

It's been quite some time since we moved off Buffer (and Sprout, for that matter), and I have to admit that when we were using those tools, I wasn't as involved in social as I am today, but I know that we found the analytics in Buffer to be lacking. I really don't remember why we moved from Sprout to Buffer, but feel like that was something our social media contractor wanted to do, so we did. We used GaggleAMP for a time, as well, but it just felt like a third-party product that should be managed within our social media tool (now, Hootsuite). The customer service at GA was fantastic, though, but just not what we needed.

Incentivized

It does more than I need.

Incentivized

• Brings massive efficiency to market research because we can find ideal audiences within minutes
• Brings creativity to campaigns because we can study what our competitor is doing AND what our consumer is influenced by
• Game-changer for focus group candidate discovery because we can create a very specific audience and contact ideal candidates
• Audiense.com makes us look more attractive to our clientele because we have unique & current data on their consumer/competitor/ideal influencer

Incentivized

• Through this platform, our followers have grown 32%.
• We have gone from posting less than once per week to at least 2-3 times per week.
• Engagement has increased by more than 2000% since last month and even more since the beginning of implementation.

Incentivized