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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea LM

    Score5.9 out of 10
    N/ALyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A

    Brevo

    Score8.6 out of 10
    N/ABrevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

    $0

    per month

    Gist

    Score9.5 out of 10
    N/AGist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.

    $29

    per month

    Pricing
    Aurea LMBrevoGist
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month
    Starter
    $9
    per month
    Standard
    $18
    per month
    Professional
    $499
    per month
    Enterprise
    Contact sales team
    Professional
    $29.00
    per month
    Premium
    $99.00
    per month
    Offerings
    Pricing Offerings
    Aurea LMBrevoGist
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details—Brevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $9 -- or send even more emails at great prices.—
    More Pricing Information
    Community Pulse
    Aurea LMBrevoGist
    Considered Multiple Products
    Aurea
    No answer on this topic
    Brevo (Sendinblue, Inc)
    No answer on this topic
    Gist
    Chose Gist
    No two email and customer automation tools are the same. They each have their little advantages so it's hard to compare them all because they all have little strengths and weaknesses.
    SendinBlue is a bit more visual - both with their visual workflow editor, and their email …
    Incentivized
    Chose Gist
    All good options from the many we reviewed.but Gist provided best mix of cost and functionality
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    166 Answers
    95%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    161 Answers
    100%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    166 Answers
    100%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    148 Answers
    100%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    146 Answers
    95%
    Implementation went as expected
    20 Answers
    Features
    Aurea LMBrevoGist
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea List Manager and Brevo and Gist
    Feature
    Aurea List Manager
    7.4
    2 Ratings
    8% below category average
    Brevo
    7.8
    217 Ratings
    3% below category average
    Gist
    -
    Ratings
    WYSIWYG email editor7.02 Ratings8.4196 Ratings00 Ratings
    Dynamic content6.22 Ratings7.9177 Ratings00 Ratings
    Ability to test dynamic content6.22 Ratings7.8168 Ratings00 Ratings
    Landing pages7.92 Ratings6.011 Ratings00 Ratings
    A/B testing10.01 Ratings6.510 Ratings00 Ratings
    Email deliverability reporting6.22 Ratings8.6212 Ratings00 Ratings
    List management8.12 Ratings8.4209 Ratings00 Ratings
    Triggered drip sequences8.01 Ratings8.3124 Ratings00 Ratings
    Mobile optimization00 Ratings8.4193 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea List Manager and Brevo and Gist
    Feature
    Aurea List Manager
    7.1
    2 Ratings
    7% below category average
    Brevo
    7.8
    205 Ratings
    2% above category average
    Gist
    -
    Ratings
    Dashboards7.12 Ratings8.019 Ratings00 Ratings
    Standard reports7.12 Ratings8.5204 Ratings00 Ratings
    Custom reports7.12 Ratings6.810 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Aurea List Manager and Brevo and Gist
    Feature
    Aurea List Manager
    -
    Ratings
    Brevo
    8.9
    146 Ratings
    9% above category average
    Gist
    -
    Ratings
    Link Tracking00 Ratings8.9146 Ratings00 Ratings
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Aurea List Manager and Brevo and Gist
    Feature
    Aurea List Manager
    -
    Ratings
    Brevo
    -
    Ratings
    Gist
    8.9
    2 Ratings
    2% above category average
    Chat history and transcripts00 Ratings00 Ratings8.92 Ratings
    Chat reporting00 Ratings00 Ratings8.92 Ratings
    Chat and web analytics00 Ratings00 Ratings8.92 Ratings
    Best Alternatives
    Aurea LMBrevoGist
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Olark
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Aurea LMBrevoGist
    Likelihood to Recommend
    6.0
    (4 ratings)
    9.1
    (237 ratings)
    9.5
    (112 ratings)
    Likelihood to Renew
    2.0
    (1 ratings)
    10.0
    (10 ratings)
    8.2
    (2 ratings)
    Usability
    -
    (0 ratings)
    9.2
    (34 ratings)
    6.7
    (4 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (1 ratings)
    10.0
    (13 ratings)
    8.6
    (9 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Aurea LMBrevoGist
    Likelihood to Recommend
    Aurea
    Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
    Read full review
    Brevo (Sendinblue, Inc)
    Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
    Read full review
    Gist
    If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot. If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
    Incentivized
    Read full review
    Pros
    Aurea
    • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
    • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
    • Discussion Lists. There are numerous list setting to customize each list.
    Incentivized
    Read full review
    Brevo (Sendinblue, Inc)
    • Sendinblue allows you to send emails that do not arrive in spam
    • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
    • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
    Incentivized
    Read full review
    Gist
    • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
    • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
    • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
    Incentivized
    Read full review
    Cons
    Aurea
    • Tech support is limited for standard users, especially during non business hours even for critical errors
    • Installation/upgrade is often complicated
    • Version releases are too frequent
    Incentivized
    Read full review
    Brevo (Sendinblue, Inc)
    • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
    • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
    • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
    • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
    Incentivized
    Read full review
    Gist
    • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
    • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
    • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
    Read full review
    Likelihood to Renew
    Aurea
    We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
    Read full review
    Brevo (Sendinblue, Inc)
    SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
    Incentivized
    Read full review
    Gist
    Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
    Incentivized
    Read full review
    Usability
    Aurea
    No answers on this topic
    Brevo (Sendinblue, Inc)
    It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.
    Read full review
    Gist
    It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
    Read full review
    Reliability and Availability
    Aurea
    No answers on this topic
    Brevo (Sendinblue, Inc)
    I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
    Read full review
    Gist
    No answers on this topic
    Performance
    Aurea
    No answers on this topic
    Brevo (Sendinblue, Inc)
    Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
    Read full review
    Gist
    No answers on this topic
    Support Rating
    Aurea
    I have not needed to utilize customer support during my use of Lyris LM.
    Read full review
    Brevo (Sendinblue, Inc)
    These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
    Incentivized
    Read full review
    Gist
    Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
    Incentivized
    Read full review
    Implementation Rating
    Aurea
    I was not part of the implementation process.
    Read full review
    Brevo (Sendinblue, Inc)
    If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
    Incentivized
    Read full review
    Gist
    No answers on this topic
    Alternatives Considered
    Aurea
    We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
    Read full review
    Brevo (Sendinblue, Inc)
    Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
    We selected Sendinblue initially because of price.
    Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
    The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
    Incentivized
    Read full review
    Gist
    Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
    Read full review
    Scalability
    Aurea
    No answers on this topic
    Brevo (Sendinblue, Inc)
    They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
    Read full review
    Gist
    No answers on this topic
    Return on Investment
    Aurea
    • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
    • LM can do almost anything you need. it's complete.
    • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
    Incentivized
    Read full review
    Brevo (Sendinblue, Inc)
    • Saved us over 80% of what we used to pay aWeber for the exact same services
    • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
    • Saves us an incredible amount of time in content creation using Brevo content editor
    Read full review
    Gist
    • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
    • I am able to save hours of time with the automated emails that are GDPR compliant.
    • I don't have to pay for a designer to have excellent looking emails either.
    Read full review
    ScreenShots

    Gist Screenshots

    Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings