Autoklose vs Outreach

• Ease of use.
• Multiple emails in a sequence, with A/B options as well.
• Data Tracking and Analytics are on point.
• Easy to share exports and report data with other stakeholders.
• Great integration with my CRM.

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• Visibility into messaging efficacy - we can clearly see bounce rates, reply rates, etc with this tool
• Consistent messaging - the team is able to craft specific sequence messages that is used across the team, ensuring that our communications stay on-brand and highlight agreed-upon points for the message receiver.
• Integration with Salesforce - whether through a trigger or direct updates, specific actions in Outreach are synced seamlessly with our CRM, allowing us to continue to use Salesforce as our source of truth for cross-functional performance metrics.

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• If you're a real beginner then maybe having multiple campaigns running can be a little difficult to manage or understand the flow of the data. But their customer service has been incredible when I have questions.

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• The only negative(That I've been told they know and are working on) is the reporting for the SDR team. As they used Outreach the most seeing data is more important. Some information that would have helped the SDR team out was missing or incomplete. As I said above Outreach has said they planned on updating them.

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• It has helped me gain a few hours a week back by automating my processes.
• It has helped me refine my messaging.
• It has been useful in experimenting with various sequences.

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• We switched from Salesloft, which was a significantly larger investment. As a business user, I do not see that big of an increase in functionality compared to the increased price. For managers, it does give better metrics and visibility into the team's activities.
• Like any tool of this kind, it increases the ability to reach a wider audience at once and automate a lot of the work.

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