BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Nimble
Score 7.6 out of 10
N/A
Nimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.
$15
per month
Zoho CRM
Score 8.4 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment.
The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs.
The product also has an integrated project management module.
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
To help track products for the most demanding clients, Nimble has been an inspiration. With this tool, we can easily manage our customers and leads. This tool has many themes and templates for sending emails and notifications. In contrast to other CRM programs, Nimble is a …
Verified User
Project Manager
Chose Nimble
Nimble is much better than Salesmate as it's user interface having many features and helping me to manage all day-to-day activities easily without any interruption.
I selected Nimble for the group message integration and social media integration. The other tools that I looked at had restrictions that kept me from the ease of managing my customers. Prospecting is a big part of my business, and having the triggers for contact from Nimble is …
Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we …
Nimble is a 1:1 social CRM -- it's not an email marketing system (although they integrate well with others). Salesforce - is amazing for reporting -- but to get some of the functions, I think it might be beyond most SMB budgets. Nimble is easier to use. SimplyCast - integrates …
ACT!, SageCRM, Outlook, Google Contacts, Zoho CRM, SugarSync, Vtiger, Salesforce, iCloud Contacts (iPhone)plus many others. Most of these systems don't do a good job of connecting with email let alone social media and in today's world, you need both. Nimble does things that …
We jumped to Zoho CRM from previous trial periods with Hatchbuck and Insightly. Zoho CRM is better suited for larger, growing organizations as it has more capabilities and features than Hatchbuck and Insightly. We liked to think of those CRMS as "starters" for small businesses …
Features
BenchmarkONE
Nimble
Zoho CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
32% below category average
Nimble
-
Ratings
Zoho CRM
-
Ratings
WYSIWYG email editor
5.126 Ratings
00 Ratings
00 Ratings
Dynamic content
4.221 Ratings
00 Ratings
00 Ratings
Ability to test dynamic content
4.121 Ratings
00 Ratings
00 Ratings
Landing pages
4.016 Ratings
00 Ratings
00 Ratings
A/B testing
8.910 Ratings
00 Ratings
00 Ratings
Mobile optimization
8.912 Ratings
00 Ratings
00 Ratings
Email deliverability reporting
3.328 Ratings
00 Ratings
00 Ratings
List management
4.329 Ratings
00 Ratings
00 Ratings
Triggered drip sequences
4.310 Ratings
00 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
47% below category average
Nimble
-
Ratings
Zoho CRM
-
Ratings
Lead nurturing automation
3.229 Ratings
00 Ratings
00 Ratings
Lead scoring and grading
4.329 Ratings
00 Ratings
00 Ratings
Data quality management
4.327 Ratings
00 Ratings
00 Ratings
Automated sales alerts and tasks
4.327 Ratings
00 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
0% above category average
Nimble
-
Ratings
Zoho CRM
-
Ratings
Calendaring
7.99 Ratings
00 Ratings
00 Ratings
Event/webinar marketing
7.110 Ratings
00 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
51% below category average
Nimble
-
Ratings
Zoho CRM
-
Ratings
Social sharing and campaigns
6.49 Ratings
00 Ratings
00 Ratings
Social profile integration
1.422 Ratings
00 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
56% below category average
Nimble
-
Ratings
Zoho CRM
-
Ratings
Dashboards
3.327 Ratings
00 Ratings
00 Ratings
Standard reports
1.019 Ratings
00 Ratings
00 Ratings
Custom reports
6.814 Ratings
00 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
22 Ratings
3% above category average
Nimble
-
Ratings
Zoho CRM
-
Ratings
API
2.015 Ratings
00 Ratings
00 Ratings
Role-based workflow & approvals
8.013 Ratings
00 Ratings
00 Ratings
Customizability
2.621 Ratings
00 Ratings
00 Ratings
Integration with Salesforce.com
6.74 Ratings
00 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
6.95 Ratings
00 Ratings
00 Ratings
Integration with SugarCRM
6.95 Ratings
00 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.5
30 Ratings
8% above category average
Zoho CRM
8.7
289 Ratings
10% above category average
Customer data management / contact management
00 Ratings
9.529 Ratings
8.7280 Ratings
Workflow management
00 Ratings
8.428 Ratings
8.5267 Ratings
Territory management
00 Ratings
8.724 Ratings
8.8197 Ratings
Opportunity management
00 Ratings
8.128 Ratings
8.4254 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.429 Ratings
8.4249 Ratings
Contract management
00 Ratings
8.523 Ratings
8.8204 Ratings
Quote & order management
00 Ratings
6.621 Ratings
8.8204 Ratings
Interaction tracking
00 Ratings
9.227 Ratings
8.8250 Ratings
Channel / partner relationship management
00 Ratings
8.126 Ratings
8.6193 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.1
22 Ratings
5% above category average
Zoho CRM
8.8
222 Ratings
13% above category average
Case management
00 Ratings
7.922 Ratings
8.7214 Ratings
Call center management
00 Ratings
8.220 Ratings
8.5173 Ratings
Help desk management
00 Ratings
8.321 Ratings
9.2190 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.7
27 Ratings
12% above category average
Zoho CRM
8.5
267 Ratings
9% above category average
Lead management
00 Ratings
8.426 Ratings
8.7262 Ratings
Email marketing
00 Ratings
9.026 Ratings
8.3220 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.2
29 Ratings
6% above category average
Zoho CRM
8.5
264 Ratings
10% above category average
Task management
00 Ratings
8.529 Ratings
8.3249 Ratings
Billing and invoicing management
00 Ratings
8.418 Ratings
8.6181 Ratings
Reporting
00 Ratings
7.725 Ratings
8.7243 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.9
27 Ratings
15% above category average
Zoho CRM
8.5
259 Ratings
10% above category average
Forecasting
00 Ratings
8.923 Ratings
8.7217 Ratings
Pipeline visualization
00 Ratings
8.827 Ratings
8.2236 Ratings
Customizable reports
00 Ratings
9.023 Ratings
8.8250 Ratings
Customization
Comparison of Customization features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.6
29 Ratings
12% above category average
Zoho CRM
8.4
278 Ratings
9% above category average
Custom fields
00 Ratings
9.029 Ratings
8.6276 Ratings
Custom objects
00 Ratings
8.322 Ratings
8.1223 Ratings
Scripting environment
00 Ratings
8.518 Ratings
9.0179 Ratings
API for custom integration
00 Ratings
8.820 Ratings
7.8204 Ratings
Security
Comparison of Security features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
9.3
26 Ratings
10% above category average
Zoho CRM
8.2
267 Ratings
3% below category average
Single sign-on capability
00 Ratings
9.424 Ratings
7.8232 Ratings
Role-based user permissions
00 Ratings
9.324 Ratings
8.6262 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.4
29 Ratings
11% above category average
Zoho CRM
8.5
166 Ratings
12% above category average
Social data
00 Ratings
8.429 Ratings
8.6165 Ratings
Social engagement
00 Ratings
8.429 Ratings
8.3157 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.8
25 Ratings
15% above category average
Zoho CRM
8.8
211 Ratings
15% above category average
Marketing automation
00 Ratings
8.725 Ratings
8.8208 Ratings
Compensation management
00 Ratings
8.919 Ratings
8.8139 Ratings
Platform
Comparison of Platform features of Product A and Product B
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
The onboarding process was a bit bumpy and took much longer than expected.
Need some way to switch a field type without losing the pre-existing data.
The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
Frustrating that only 3 custom lookup fields are allowed per module in our license.
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.