Bloomreach - The Agentic Platform for Personalization vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Microsoft Dynamics 365
Score 8.0 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
$44
per month
Pricing
Bloomreach - The Agentic Platform for PersonalizationMicrosoft Dynamics 365
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach - The Agentic Platform for PersonalizationMicrosoft Dynamics 365
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Bloomreach - The Agentic Platform for PersonalizationMicrosoft Dynamics 365
Considered Both Products
Bloomreach - The Agentic Platform for Personalization
Chose Bloomreach - The Agentic Platform for Personalization
Single, connected solution. Support app and mobile communications out the box. Built-in analysis and analytics.
Microsoft Dynamics 365

No answer on this topic

Features
Bloomreach - The Agentic Platform for PersonalizationMicrosoft Dynamics 365
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
96 Ratings
6% above category average
Microsoft Dynamics 365
-
Ratings
WYSIWYG email editor8.483 Ratings00 Ratings
Dynamic content8.392 Ratings00 Ratings
Ability to test dynamic content7.791 Ratings00 Ratings
Landing pages6.853 Ratings00 Ratings
A/B testing8.592 Ratings00 Ratings
Mobile optimization8.883 Ratings00 Ratings
Email deliverability reporting8.894 Ratings00 Ratings
List management7.679 Ratings00 Ratings
Triggered drip sequences8.069 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.8
77 Ratings
0% below category average
Microsoft Dynamics 365
-
Ratings
Lead nurturing automation8.166 Ratings00 Ratings
Lead scoring and grading8.161 Ratings00 Ratings
Data quality management8.172 Ratings00 Ratings
Automated sales alerts and tasks7.041 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.3
71 Ratings
2% below category average
Microsoft Dynamics 365
-
Ratings
Calendaring7.165 Ratings00 Ratings
Event/webinar marketing7.550 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.4
52 Ratings
0% above category average
Microsoft Dynamics 365
-
Ratings
Social sharing and campaigns7.145 Ratings00 Ratings
Social profile integration7.836 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.9
94 Ratings
7% above category average
Microsoft Dynamics 365
-
Ratings
Dashboards7.194 Ratings00 Ratings
Standard reports8.490 Ratings00 Ratings
Custom reports8.190 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
121 Ratings
8% above category average
Microsoft Dynamics 365
-
Ratings
API8.2115 Ratings00 Ratings
Role-based workflow & approvals8.775 Ratings00 Ratings
Customizability8.384 Ratings00 Ratings
Integration with Salesforce.com7.411 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.812 Ratings00 Ratings
Integration with SugarCRM7.89 Ratings00 Ratings
Third-party software integrations7.859 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
7.7
84 Ratings
2% below category average
Customer data management / contact management00 Ratings7.981 Ratings
Workflow management00 Ratings7.980 Ratings
Territory management00 Ratings7.160 Ratings
Opportunity management00 Ratings7.572 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.079 Ratings
Contract management00 Ratings7.961 Ratings
Quote & order management00 Ratings7.458 Ratings
Interaction tracking00 Ratings8.171 Ratings
Channel / partner relationship management00 Ratings7.362 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
8.0
68 Ratings
4% above category average
Case management00 Ratings7.863 Ratings
Call center management00 Ratings7.850 Ratings
Help desk management00 Ratings8.557 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
7.8
78 Ratings
0% above category average
Lead management00 Ratings7.672 Ratings
Email marketing00 Ratings8.171 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
8.0
76 Ratings
4% above category average
Task management00 Ratings8.171 Ratings
Billing and invoicing management00 Ratings8.054 Ratings
Reporting00 Ratings8.065 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
7.6
77 Ratings
1% below category average
Forecasting00 Ratings7.667 Ratings
Pipeline visualization00 Ratings7.773 Ratings
Customizable reports00 Ratings7.476 Ratings
Customization
Comparison of Customization features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
7.7
80 Ratings
0% above category average
Custom fields00 Ratings7.678 Ratings
Custom objects00 Ratings7.572 Ratings
Scripting environment00 Ratings7.956 Ratings
API for custom integration00 Ratings7.861 Ratings
Security
Comparison of Security features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
8.8
75 Ratings
4% above category average
Single sign-on capability00 Ratings8.869 Ratings
Role-based user permissions00 Ratings8.770 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
7.7
44 Ratings
3% above category average
Social data00 Ratings7.843 Ratings
Social engagement00 Ratings7.643 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
7.2
65 Ratings
4% below category average
Marketing automation00 Ratings7.665 Ratings
Compensation management00 Ratings6.834 Ratings
Platform
Comparison of Platform features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Microsoft Dynamics 365
6.8
56 Ratings
11% below category average
Mobile access00 Ratings6.856 Ratings
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Bloomreach - The Agentic Platform for PersonalizationMicrosoft Dynamics 365
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User Ratings
Bloomreach - The Agentic Platform for PersonalizationMicrosoft Dynamics 365
Likelihood to Recommend
9.1
(177 ratings)
7.6
(103 ratings)
Likelihood to Renew
9.1
(10 ratings)
8.0
(20 ratings)
Usability
8.6
(54 ratings)
7.5
(33 ratings)
Availability
8.4
(18 ratings)
-
(0 ratings)
Performance
8.1
(17 ratings)
-
(0 ratings)
Support Rating
8.0
(143 ratings)
8.0
(11 ratings)
In-Person Training
8.4
(2 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
7.5
(2 ratings)
Implementation Rating
7.2
(4 ratings)
9.2
(4 ratings)
Configurability
8.6
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
3.8
(3 ratings)
Ease of integration
8.8
(2 ratings)
-
(0 ratings)
Product Scalability
8.4
(18 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.9
(2 ratings)
-
(0 ratings)
User Testimonials
Bloomreach - The Agentic Platform for PersonalizationMicrosoft Dynamics 365
Likelihood to Recommend
Bloomreach
One scenario Bloomreach is particularly suited for is omnichannel abandonment campaigns. We have scenarios that look whether a customer has been into one of our stores, and then if they are subscribed, we can send them more information about the products they have viewed. That wouldn't be possible without Bloomreach. Another scenario that Bloomreach is well suited for is price drop - we can alert users that an item they've viewed has dropped in price, and this has been a really successful campaign for us.
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Microsoft
Provides our company access to manage and customize the folds tailored to our needs. We needed to have certain paragraphs on certain paperwork per customer. MD 365 has those options to customize where needed and remove when not. The system is easy to navigate, and training can be done in a matter of days, even without prior knowledge of the system or similar systems.
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Pros
Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
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Microsoft
  • Best to use for AP - like in our organization, there are plenty of AP bills, so with Dynamics, we can quickly enter the same into the Excel utility, which means CSV-based upload, and then we can easily upload the same to the software. It's a time saver.
  • Best for Bank reconciliation - MS Dynamics makes Bank reconciliation easy. Banks can easily sync with software and easily get reconciled.
  • Generating invoices to customers and directly sending them to their inbox is easy with this software.
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Cons
Bloomreach
  • Could improve some of the dashboarding to make reporting on emails more time efficient
  • Could offer a way to easily combine email templates if they already exist separately
  • A way to allow multiple people to work in a scenario at the same time and all saves be registered
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Microsoft
  • Small learning curve, obviously. You won't figure this out in a day, a week, or even a month. But given time, you can learn to be an expert. Or you can always get a consultant or hire in somebody. But learning the tool isn't out of the questions by any means.
  • Licensing can be confusing at times and isn't cheap, but it is cheaper than Salesforce. Plus no additional fees for data calls to better integrate your D365 CE data with other systems.
  • The Classic user interface left a bit to be desired, but now with the much-improved Unified Interface, the web client and the mobile client look the same, much more modern, and have more flexibility and power behind them for customizers as well.
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Likelihood to Renew
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
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Microsoft
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Microsoft
The usability is easily adopted for users familiar with other Microsoft products. Dynamics 365 has several interfaces that cross over browsers and tablets. These multiple interfaces will be phased out and updated to a single unified interface eventually to provide the same usability across all devices. The backend configurations is slowly improving with the introduction of PowerApps compared to pre-D365 Online versions
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Reliability and Availability
Bloomreach
The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
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Microsoft
No answers on this topic
Performance
Bloomreach
Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
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Microsoft
No answers on this topic
Support Rating
Bloomreach
The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
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Microsoft
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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In-Person Training
Bloomreach
The Training was awesome
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Microsoft
No answers on this topic
Online Training
Bloomreach
very informative and patient
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Microsoft
No answers on this topic
Implementation Rating
Bloomreach
All the deployments were done on time
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Microsoft
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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Alternatives Considered
Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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Microsoft
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be learning marketing terms at the same time - especially if there is nobody to train the individual now expected to know the system. Similar issues occurred with all of these programs (we called it being too big for their britches), and one of the bigger things we liked was that it is more compatible with MS Office products in both technical and visual appeal. If you have a steady employees who use a CRM consistently, low turnover, and those who are very familiar with Office products, Dynamics would be the smartest option for you. Unfortunately, this was just not true for the school environment
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Contract Terms and Pricing Model
Bloomreach
No answers on this topic
Microsoft
On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Microsoft
No answers on this topic
Professional Services
Bloomreach
No answers on this topic
Microsoft
My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
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Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Microsoft
  • For those without a centralized, all in one solution for major HR, Finance and other departments, Microsoft Dynamics 365 has vastly improved employee time utilization and profit.
  • Migrating clients from on-premise to the cloud has reaped benefits including better security, no unscheduled downtime and frequent updates to functionality.
  • Those transferring from cheaper solutions have lost money in the aim to be better integrated with other Microsoft products and AI they don't really utilize.
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history