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Bloomreach vs. Oracle CRM On Demand vs. Right On Interactive

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach

    Score9.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A

    Oracle CRM On Demand

    Score9.2 out of 10
    N/AThe basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A

    Right On Interactive

    Score4.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…

    $500

    up to 2 users, up to 10,000 contacts

    Pricing
    BloomreachOracle CRM On DemandRight On Interactive
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Outreach
    $500
    up to 2 users, up to 10,000 contacts
    Engagement
    $900
    up to 5 users, up to 10,000 contacts
    Lifecycle Marketing
    $1,400
    up to 10 users, up to 10,000 contacts
    Offerings
    Pricing Offerings
    BloomreachOracle CRM On DemandRight On Interactive
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesNoYes
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.All contracts are annual
    More Pricing Information
    Community Pulse
    BloomreachOracle CRM On DemandRight On Interactive
    Considered Multiple Products
    Bloomreach
    No answer on this topic
    Oracle
    No answer on this topic
    Right On Interactive
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    169 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    131 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    169 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    104 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    115 Answers
    No answers on this topic
    No answers on this topic
    Features
    BloomreachOracle CRM On DemandRight On Interactive
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    8.3
    102 Ratings
    8% above category average
    Oracle CRM On Demand
    -
    Ratings
    Right On Interactive
    7.0
    1 Ratings
    9% below category average
    WYSIWYG email editor8.589 Ratings00 Ratings7.01 Ratings
    Dynamic content8.798 Ratings00 Ratings00 Ratings
    Ability to test dynamic content8.297 Ratings00 Ratings00 Ratings
    Landing pages6.855 Ratings00 Ratings6.01 Ratings
    A/B testing8.998 Ratings00 Ratings00 Ratings
    Mobile optimization9.189 Ratings00 Ratings00 Ratings
    Email deliverability reporting9.199 Ratings00 Ratings7.01 Ratings
    List management8.084 Ratings00 Ratings00 Ratings
    Triggered drip sequences7.974 Ratings00 Ratings8.01 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    7.6
    82 Ratings
    3% below category average
    Oracle CRM On Demand
    -
    Ratings
    Right On Interactive
    8.5
    1 Ratings
    8% above category average
    Lead nurturing automation7.870 Ratings00 Ratings00 Ratings
    Lead scoring and grading8.065 Ratings00 Ratings8.01 Ratings
    Data quality management8.477 Ratings00 Ratings00 Ratings
    Automated sales alerts and tasks6.846 Ratings00 Ratings9.01 Ratings
    Lead segmentation and distribution7.03 Ratings00 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    7.2
    76 Ratings
    3% below category average
    Oracle CRM On Demand
    -
    Ratings
    Right On Interactive
    -
    Ratings
    Calendaring6.870 Ratings00 Ratings00 Ratings
    Event/webinar marketing7.553 Ratings00 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    7.5
    54 Ratings
    0% above category average
    Oracle CRM On Demand
    -
    Ratings
    Right On Interactive
    8.0
    1 Ratings
    7% above category average
    Social sharing and campaigns7.146 Ratings00 Ratings00 Ratings
    Social profile integration7.937 Ratings00 Ratings8.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    8.2
    101 Ratings
    11% above category average
    Oracle CRM On Demand
    -
    Ratings
    Right On Interactive
    8.5
    1 Ratings
    14% above category average
    Dashboards7.9101 Ratings00 Ratings9.01 Ratings
    Standard reports8.497 Ratings00 Ratings8.01 Ratings
    Custom reports8.497 Ratings00 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    8.3
    127 Ratings
    10% above category average
    Oracle CRM On Demand
    -
    Ratings
    Right On Interactive
    7.5
    1 Ratings
    0% below category average
    API8.7121 Ratings00 Ratings00 Ratings
    Role-based workflow & approvals8.680 Ratings00 Ratings00 Ratings
    Customizability8.890 Ratings00 Ratings7.01 Ratings
    Integration with Salesforce.com7.612 Ratings00 Ratings8.01 Ratings
    Integration with Microsoft Dynamics CRM7.812 Ratings00 Ratings00 Ratings
    Integration with SugarCRM7.89 Ratings00 Ratings00 Ratings
    Third-party software integrations7.664 Ratings00 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    8.9
    25 Ratings
    13% above category average
    Right On Interactive
    -
    Ratings
    Customer data management / contact management00 Ratings8.025 Ratings00 Ratings
    Workflow management00 Ratings9.024 Ratings00 Ratings
    Territory management00 Ratings8.024 Ratings00 Ratings
    Opportunity management00 Ratings8.025 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.022 Ratings00 Ratings
    Contract management00 Ratings9.024 Ratings00 Ratings
    Quote & order management00 Ratings10.023 Ratings00 Ratings
    Interaction tracking00 Ratings9.024 Ratings00 Ratings
    Channel / partner relationship management00 Ratings10.023 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    9.7
    24 Ratings
    23% above category average
    Right On Interactive
    -
    Ratings
    Case management00 Ratings10.024 Ratings00 Ratings
    Call center management00 Ratings10.023 Ratings00 Ratings
    Help desk management00 Ratings9.024 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    8.5
    24 Ratings
    9% above category average
    Right On Interactive
    -
    Ratings
    Lead management00 Ratings8.024 Ratings00 Ratings
    Email marketing00 Ratings9.022 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    9.0
    24 Ratings
    16% above category average
    Right On Interactive
    -
    Ratings
    Task management00 Ratings9.023 Ratings00 Ratings
    Billing and invoicing management00 Ratings9.022 Ratings00 Ratings
    Reporting00 Ratings9.023 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    8.5
    24 Ratings
    11% above category average
    Right On Interactive
    -
    Ratings
    Forecasting00 Ratings10.024 Ratings00 Ratings
    Pipeline visualization00 Ratings6.623 Ratings00 Ratings
    Customizable reports00 Ratings9.024 Ratings00 Ratings
    Customization
    Comparison of Customization features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    8.2
    24 Ratings
    7% above category average
    Right On Interactive
    -
    Ratings
    Custom fields00 Ratings9.024 Ratings00 Ratings
    Custom objects00 Ratings9.024 Ratings00 Ratings
    Scripting environment00 Ratings5.820 Ratings00 Ratings
    API for custom integration00 Ratings9.023 Ratings00 Ratings
    Security
    Comparison of Security features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    9.5
    25 Ratings
    12% above category average
    Right On Interactive
    -
    Ratings
    Single sign-on capability00 Ratings10.022 Ratings00 Ratings
    Role-based user permissions00 Ratings9.025 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    9.0
    18 Ratings
    18% above category average
    Right On Interactive
    -
    Ratings
    Social data00 Ratings9.018 Ratings00 Ratings
    Social engagement00 Ratings9.018 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    9.0
    22 Ratings
    18% above category average
    Right On Interactive
    -
    Ratings
    Marketing automation00 Ratings9.022 Ratings00 Ratings
    Compensation management00 Ratings9.020 Ratings00 Ratings
    Platform
    Comparison of Platform features of Bloomreach and Oracle CRM On Demand and Right On Interactive
    Feature
    Bloomreach
    -
    Ratings
    Oracle CRM On Demand
    9.0
    18 Ratings
    17% above category average
    Right On Interactive
    -
    Ratings
    Mobile access00 Ratings9.018 Ratings00 Ratings
    Best Alternatives
    BloomreachOracle CRM On DemandRight On Interactive
    Small Businesses
    Vbout
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    GetResponse
    Score8.5 out of 10
    Kintone
    Score9.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BloomreachOracle CRM On DemandRight On Interactive
    Likelihood to Recommend
    9.2
    (190 ratings)
    10.0
    (26 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    8.6
    (12 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (54 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    Availability
    7.6
    (22 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    7.8
    (21 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (153 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    In-Person Training
    8.4
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.6
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (22 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    BloomreachOracle CRM On DemandRight On Interactive
    Likelihood to Recommend
    Bloomreach
    They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
    Incentivized
    Read full review
    Oracle
    I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
    Incentivized
    Read full review
    Right On Interactive
    Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
    Incentivized
    Read full review
    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
    Read full review
    Oracle
    • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
    • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
    • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
    Incentivized
    Read full review
    Right On Interactive
    • It is able to pull in as many data sources as you would like.
    • It is easy to connect data across multiple sources to create segments.
    • Forces you to think about your customer lifecycle to get the most out of the software.
    Incentivized
    Read full review
    Cons
    Bloomreach
    • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
    • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
    Incentivized
    Read full review
    Oracle
    • The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
    • The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
    Incentivized
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    Right On Interactive
    • The interface is improving in recent months but it still has a way to go to catch up to competitors.
    • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
    • Could use more integrations with marketing softwares.
    Incentivized
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
    Read full review
    Oracle
    Because am using oracle last 3 years and it’s great
    Read full review
    Right On Interactive
    No answers on this topic
    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
    Read full review
    Oracle
    Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
    Incentivized
    Read full review
    Right On Interactive
    No answers on this topic
    Reliability and Availability
    Bloomreach
    The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Right On Interactive
    No answers on this topic
    Performance
    Bloomreach
    Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Right On Interactive
    No answers on this topic
    Support Rating
    Bloomreach
    The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
    Incentivized
    Read full review
    Oracle
    As am using oracle very much satisfy.
    Read full review
    Right On Interactive
    No answers on this topic
    In-Person Training
    Bloomreach
    The Training was awesome
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Right On Interactive
    No answers on this topic
    Online Training
    Bloomreach
    very informative and patient
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Right On Interactive
    No answers on this topic
    Implementation Rating
    Bloomreach
    All the deployments were done on time
    Incentivized
    Read full review
    Oracle
    With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
    Incentivized
    Read full review
    Right On Interactive
    No answers on this topic
    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
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    Oracle
    MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
    Incentivized
    Read full review
    Right On Interactive
    No answers on this topic
    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Right On Interactive
    No answers on this topic
    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
    Read full review
    Oracle
    • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
    Incentivized
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    Right On Interactive
    • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
    • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
    • The time it took the marketing team to create the campaigns could've been faster.
    Incentivized
    Read full review
    ScreenShots

    Bloomreach Screenshots

    Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.

    Right On Interactive Screenshots

    Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index