TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.7 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A

    Google Voice

    Score7.8 out of 10
    N/AGoogle Voice is a free IP telephony service that provides users with one phone number that can be forwarded to multiple phones or devices. It includes features such as call forwarding, voicemail translation, text messaging, and voice calls. Fees may apply for international calling.

    $10

    per month

    Twilio

    Score7.7 out of 10
    N/ATwilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

    $0

    per min per participant

    Pricing
    BrazeGoogle VoiceTwilio
    Editions & Modules
    No answers on this topic
    Starter
    $10
    per user/per month
    Standard
    $20
    per user/per month
    Premier
    $30
    per user/per month
    Programmable Video
    $0.0015
    per min per participant
    WhatsApp Business API
    $0.0042
    Per WhatsApp Template message sent
    WhatsApp Business API
    $0.005
    Per WhatsApp session message
    Elastic SIP Trunking
    $0.007
    Per min for termination
    Programmable Messaging
    $0.0075
    per message sent or received
    Programmable Voice
    $0.0085
    per minute to receive a call
    Programmable Voice
    $0.013
    per min to make a call
    Elastic SIP Trunking
    $0.045
    Per min for origination
    Twilio Conversations
    $0.05
    per active user per month
    Twilio Authy
    $0.09
    per authentication
    Programmable Wireless
    $0.1
    per MB
    Twilio Flex (Contact Center)
    $1
    per active user hour (5000 hours free)
    Programmable Wireless
    $2.00
    per SIM card
    Twilio SendGrid Email API
    $14.95
    per month up to 100k emails. (Up to 40k emails free for 30 days)
    Twilio SendGrid Marketing Campaigns
    $15
    per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
    Twilio Flex (Contact Center)
    $150
    per named user per month (5000 hours free)
    Offerings
    Pricing Offerings
    BrazeGoogle VoiceTwilio
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeOptionalNo setup feeOptional
    Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.
    More Pricing Information
    Community Pulse
    BrazeGoogle VoiceTwilio
    Considered Multiple Products
    Braze
    Chose Braze
    Braze offers increased automation and data integration with better customer support and management than the likes of Saleforce. The features available in Braze far outreach that of Twilio SendGrid, which we used as a basic email comms platform rather than full CEP. eInsight CRM
    Incentivized
    Chose Braze
    I actually really liked Iterable, but was forced internally to switch platforms due to its inability to handle our volume and its rising costs. Iterable was much easier to use out of the box, and I preferred much of its UI, but ultimately, our business outgrew it. We spent 9 …
    Incentivized
    Chose Braze
    Braze is by far the most user friendly tool. The frequency and usability of the super regular product releases they roll out really sets them apart in a stale marketplace historically dominated by Salesforce, Adobe and other big players. They think App first - critical in the …
    Incentivized
    Chose Braze
    Braze is the best to orchestrate omnichannel communication for apps. It is a powerful solution to segment the user base and triggers the right message at the right moment to the right user. If an app is your main channel, you have to choose a tool that was made with that in …
    Incentivized
    Google
    No answer on this topic
    Twilio
    Chose Twilio
    Google Voice and Twilio both provide phone numbers; however, Twilio allows you to program how to respond to voice calls. We have only used a small portion of what Twilio is capable of. I appreciate being able to get information about a phone number to see the provider and …
    Incentivized
    Chose Twilio
    It's more customizable and scalable. It's more of an enterprise solution with a complete platform that provides good SLAs compared to other vendors, which often will need to be supplemented to meet the full product suite
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    158 Answers
    95%
    Would buy again
    41 Answers
    92%
    Would buy again
    66 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    119 Answers
    98%
    Delivers good value for the price
    41 Answers
    92%
    Delivers good value for the price
    58 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    158 Answers
    91%
    Happy with the feature set
    39 Answers
    94%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    92 Answers
    93%
    Lived up to sales and marketing promises
    27 Answers
    88%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    91 Answers
    97%
    Implementation went as expected
    35 Answers
    89%
    Implementation went as expected
    56 Answers
    Features
    BrazeGoogle VoiceTwilio
    Cloud PBX
    Comparison of Cloud PBX features of Braze and Google Voice and Twilio
    Feature
    Braze
    -
    Ratings
    Google Voice
    5.3
    53 Ratings
    40% below category average
    Twilio
    -
    Ratings
    Hosted PBX00 Ratings6.025 Ratings00 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings3.027 Ratings00 Ratings
    User templates00 Ratings1.419 Ratings00 Ratings
    Call reports00 Ratings7.046 Ratings00 Ratings
    Directory of employee names00 Ratings9.027 Ratings00 Ratings
    Call Management
    Comparison of Call Management features of Braze and Google Voice and Twilio
    Feature
    Braze
    -
    Ratings
    Google Voice
    8.4
    67 Ratings
    2% above category average
    Twilio
    -
    Ratings
    Answering rules00 Ratings8.546 Ratings00 Ratings
    Call recording00 Ratings8.152 Ratings00 Ratings
    Call park00 Ratings6.422 Ratings00 Ratings
    Call screening00 Ratings10.060 Ratings00 Ratings
    Message alerts00 Ratings9.065 Ratings00 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Braze and Google Voice and Twilio
    Feature
    Braze
    -
    Ratings
    Google Voice
    7.5
    44 Ratings
    6% below category average
    Twilio
    -
    Ratings
    Video conferencing00 Ratings6.022 Ratings00 Ratings
    Audio conferencing00 Ratings8.039 Ratings00 Ratings
    Video screen sharing00 Ratings8.014 Ratings00 Ratings
    Instant messaging00 Ratings8.027 Ratings00 Ratings
    Mobile apps
    Comparison of Mobile apps features of Braze and Google Voice and Twilio
    Feature
    Braze
    -
    Ratings
    Google Voice
    7.2
    63 Ratings
    9% below category average
    Twilio
    -
    Ratings
    Mobile app for iOS00 Ratings6.945 Ratings00 Ratings
    Mobile app for Android00 Ratings7.451 Ratings00 Ratings
    Best Alternatives
    BrazeGoogle VoiceTwilio
    Small Businesses
    Simplify360
    Score7.8 out of 10
    CallFire
    Score9.7 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Fuze
    Score8.2 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Cisco Unified Communications Manager (Call Manager)
    Score8.3 out of 10
    SAP Service Cloud
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BrazeGoogle VoiceTwilio
    Likelihood to Recommend
    8.9
    (162 ratings)
    7.5
    (73 ratings)
    8.1
    (94 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.3
    (7 ratings)
    7.5
    (5 ratings)
    Usability
    7.8
    (129 ratings)
    8.0
    (11 ratings)
    9.5
    (10 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (38 ratings)
    Support Rating
    4.5
    (21 ratings)
    7.0
    (35 ratings)
    5.7
    (16 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    9.5
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BrazeGoogle VoiceTwilio
    Likelihood to Recommend
    Braze
    If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
    Incentivized
    Read full review
    Google
    I do think Google Voice works well for organizations that do not have a support team meant to provide regular telephone support, and instead do so on an ad hoc basis. I would not recommend it for high-volume call activities, such as SDR motions.
    Incentivized
    Read full review
    Twilio
    I have tried other competitors. But I always end up going back to Twilio because I feel like it is dependable, easy to use, and, has competitive pricing. The only time I wouldn't recommend Twilio to someone as if they are completely inexperienced about using webhooks or APIs. Because you can't really just sign up and start using Twilio without connecting it to another platform first.
    Incentivized
    Read full review
    Pros
    Braze
    • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
    • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
    • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
    • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
    Incentivized
    Read full review
    Google
    • Google Voice has been great for setting up additional phone lines and numbers.
    • The voicemail inbox is a great feature and you can see when messages come in online and listen to the messages from your computer.
    • Google Voice allows us to have multiple phone numbers and lines for specific business purposes.
    Incentivized
    Read full review
    Twilio
    • Easy to see my team in one place, when they log in and out and what call status they are in.
    • Twilio is a simple, user friendly way to log in and out of work activities.
    • Excellent services and support.
    • The omnichannel feature which allows agents to get request from all channels.
    Incentivized
    Read full review
    Cons
    Braze
    • Enabling GIF/videos to be directly uploaded on to Braze's platform
    • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
    • Ability to track duplicate user profiles within the entire audience segment
    • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
    Incentivized
    Read full review
    Google
    • There has not been much innovation since the initial release.
    • It doesn't handle SMS well.
    • It does not natively integrate with CRM without legacy complication
    • It is not supported by Google as it once was
    • Call Recording is non-existent
    • Call-Tree or Virtual Auto-Attendant needs are not available
    Incentivized
    Read full review
    Twilio
    • Control panel. Often, navigating through lists is challenging. I want endless scrolling, not pagination.
    • Conversational intelligence service require a Language. I would like it to detect it.
    • We would like to have some credit on clients that chose to use their own Twilio account.
    Incentivized
    Read full review
    Likelihood to Renew
    Braze
    We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
    Incentivized
    Read full review
    Google
    Google Voice has been invaluable for us in our effort to provide exceptional customer service. With Google Voice, we have been able to increase our customer interactions while reducing the wait time to reach a live person on our team. We couldn't be more pleased with the way things have worked out since implementing Google Voice.
    Incentivized
    Read full review
    Twilio
    Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
    Incentivized
    Read full review
    Usability
    Braze
    From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
    Incentivized
    Read full review
    Google
    I think it works really well in the arena it operates in, but not so well in areas where an enterprise system would be more appropriate. It's great for quick solutions that just work, but not so much for more complex call management tasks.
    Incentivized
    Read full review
    Twilio
    Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
    Incentivized
    Read full review
    Performance
    Braze
    No answers on this topic
    Google
    No answers on this topic
    Twilio
    Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
    Incentivized
    Read full review
    Support Rating
    Braze
    Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
    Read full review
    Google
    They do not offer support unless you have the Business account for Google Voice under G Suite. This is tough, because Google doesn't really have a customer support team for this service, so when it gets shut down for a few hours, we have no choice but to wait it out. But this doesn't happen that often, which is great.
    Incentivized
    Read full review
    Twilio
    I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
    Incentivized
    Read full review
    Online Training
    Braze
    It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Twilio
    No answers on this topic
    Implementation Rating
    Braze
    No answers on this topic
    Google
    It is a pretty seamless program to transfer to, even for people who either have little experience with these programs or people who were stuck on Skype
    Incentivized
    Read full review
    Twilio
    The developer APIs and SDKs are super easy to follow.
    Incentivized
    Read full review
    Alternatives Considered
    Braze
    Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
    Incentivized
    Read full review
    Google
    The integrations of Google Voice with all our devices are flawless, Android, iOS, Windows, Linux and Mac. Also, the call performance is far superior on wifi as well as on mobile data. With Skype, we had several problems with personal accounts, performance issues, and in general, it felt awkward to use it.
    Incentivized
    Read full review
    Twilio
    We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy with Twilio now and have no desire to start over.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Braze
    No answers on this topic
    Google
    Google Voice should be also be use to those who have difficulty in speaking English. So the contract term will need to be a little strict as Google Voice is used in navigations as the part of GPRS navigation is personal. The private data need to be in control much more securely and safely.
    Read full review
    Twilio
    Being in South Africa, direct local currency support would be nice
    Incentivized
    Read full review
    Professional Services
    Braze
    No answers on this topic
    Google
    It help to connect with the products that we use as a part. We need to get in touch with our professional world. It is like a tool that helps us to get in touch with everything from A to Z in our professional careers. So we need to be in touch with everything as linearly as the jpb can be done.
    Read full review
    Twilio
    No answers on this topic
    Return on Investment
    Braze
    • We saved a couple of million by switching from Salesforce to Braze.
    • We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
    • We managed to reduce our unsubscribe volume by 18% by excluding dormant users.
    Incentivized
    Read full review
    Google
    • Cost for Google Voice is stellar, starting at $10/mo per user.
    • While it doesn't offer a new Audio/Video conferencing solution it does integrate with GSuite so it makes use of Google Calendar and Hangouts/ Google Meet.
    • Gets the employee's to use their company phone numbers more as texting is easy and deployment is simple.
    • The cell phone app is reliable and easy to deploy.
    Incentivized
    Read full review
    Twilio
    • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
    • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
    • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
    Incentivized
    Read full review
    ScreenShots

    Twilio Screenshots

    Screenshot of the “Explore Products” section, which is where to build products.Screenshot of the optional drag-and-drop visual editor and code editor.Screenshot of Flex, which is a programmable Contact Center that puts you in control.