What users are saying about
42 Ratings
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Top Rated
2186 Ratings
42 Ratings
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Score 8 out of 100

Mailchimp

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Top Rated
2186 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited for small-to-medium sized organizations that need an email marketing platform. Mailchimp makes it easy for new users to set up email collection to a list and then follow-up with that list via nicely designed email templates. Mailchimp is less appropriate for larger businesses that a more intricate setup and automation
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Braze
Mailchimp
8.1
WYSIWYG email editor
Braze
Mailchimp
8.4
Dynamic content
Braze
Mailchimp
7.9
Ability to test dynamic content
Braze
Mailchimp
8.0
Landing pages
Braze
Mailchimp
7.8
A/B testing
Braze
Mailchimp
8.1
Mobile optimization
Braze
Mailchimp
8.3
Email deliverability reporting
Braze
Mailchimp
8.7
List management
Braze
Mailchimp
8.2
Triggered drip sequences
Braze
Mailchimp
7.9

Lead Management

Braze
Mailchimp
9.1
Lead nurturing
Braze
Mailchimp
6.3
Lead scoring and grading
Braze
Mailchimp
10.0
Data quality management
Braze
Mailchimp
10.0
Automated sales alerts and tasks
Braze
Mailchimp
10.0

Campaign Management

Braze
Mailchimp
10.0
Calendaring
Braze
Mailchimp
10.0
Event/webinar marketing
Braze
Mailchimp
10.0

Social Media Marketing

Braze
Mailchimp
10.0
Social sharing and campaigns
Braze
Mailchimp
10.0
Social profile integration
Braze
Mailchimp
10.0

Reporting & Analytics

Braze
Mailchimp
7.7
Dashboards
Braze
Mailchimp
7.7
Standard reports
Braze
Mailchimp
8.3
Custom reports
Braze
Mailchimp
7.2

Platform & Infrastructure

Braze
Mailchimp
8.2
API
Braze
Mailchimp
8.8
Role-based workflow & approvals
Braze
Mailchimp
10.0
Customizability
Braze
Mailchimp
5.7
Integration with Salesforce.com
Braze
Mailchimp
8.2
Integration with Microsoft Dynamics CRM
Braze
Mailchimp
8.2
Integration with SugarCRM
Braze
Mailchimp
8.2

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Mailchimp

  • Lead forms and Landing Pages are easy to create and manage
  • It's possible to customize the email templates within the HTML for a truly custom experience, if wanted.
  • The option to use journeys, which is available in most of the larger email platforms like HubSpot or SalesForce Marketing Cloud, is really handy, and much more affordable than using some of the larger platforms.
  • It easily integrates with most other major digital tools.
Annette Giordano | TrustRadius Reviewer

Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Mailchimp

  • Tagging and audiences could be improved upon. while easy to workaround (if you have the brain for that), I do wish I were able to segment subscribers a bit better.
  • While I understand the pricing, I wish it were tiered differently. Getting penalized for being more successful and increasing your audience size is both a blessing and a curse. If anything, I wish the tiers were divided into more levels, allowing for someone to increase subscribers but not have to pay a substantial amount more until they reach the next tier limit
  • marketing automations would be something worth developing more.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Braze

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.1
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Harrison Pershing | TrustRadius Reviewer

Usability

Braze

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.6
Based on 267 answers
The UI is not intuitive at first, but once you get going you figure out where things are. When we first started using MailChimp for the onboarding process there was a lot of confusion as they had just changed their terminology and the support team was out of sync with the documentation.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Braze

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Braze

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Valie Robbins | TrustRadius Reviewer

Implementation Rating

Braze

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Mailchimp

I used MailKitchen earlier but my experience was very bad with it. That was not at all user friendly software. The email bounce rate was very high in that software. After that I signed up in Mailchimp and I was amazed to see its user interface. Its very easy to understand and It has all the features to create a good email campaign.
Vijendr Warankar | TrustRadius Reviewer

Scalability

Braze

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Mailchimp

  • It has allowed us to save over $100/month that we were paying another email platform, wherein we could just use the free version of Mailchimp
  • It has improved communication with reps and therefore less time and money spent on distractions and unnecessary communications.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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