Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.4 out of 10
N/A
Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as to deliver value quickly and continuously. The vendor states they were named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and recognized as one of Inc Magazine's…N/A
Mailchimp
Score 8.0 out of 10
N/A
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
$10
per month
Pricing
BrazeMailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrazeMailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrazeMailchimp
Considered Both Products
Braze
Chose Braze
Braze is the obvious choice between these. There is more functionality, better tools, and an amazing community. We transitioned from an in-house communication platform to Braze and we will never go back.
Chose Braze
Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to …
Chose Braze
Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.
Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing …
Chose Braze
Braze is extremely easy-to-use and also very powerful and customizable - 3 things that usually don't go hand in hand for most marketing automation software.
Chose Braze
Braze is a far more sophisticated tool than other ESPs I've used before. The customer service is also far more reliable.
Mailchimp
Chose Mailchimp
Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and …
Chose Mailchimp
Constant Contact is nowhere near as simple to use and intuitive as Mailchimp. The processes for storing information are more difficult and there’s not as much customization functionality.
Top Pros
Top Cons
Features
BrazeMailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Braze
-
Ratings
Mailchimp
8.1
422 Ratings
WYSIWYG email editor00 Ratings8.2392 Ratings
Dynamic content00 Ratings7.8377 Ratings
Ability to test dynamic content00 Ratings8.0362 Ratings
Landing pages00 Ratings7.7291 Ratings
A/B testing00 Ratings8.2323 Ratings
Mobile optimization00 Ratings8.2389 Ratings
Email deliverability reporting00 Ratings8.6627 Ratings
List management00 Ratings8.1412 Ratings
Triggered drip sequences00 Ratings7.8290 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Braze
-
Ratings
Mailchimp
9.1
2 Ratings
Lead nurturing00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Braze
-
Ratings
Mailchimp
10.0
1 Ratings
Calendaring00 Ratings10.01 Ratings
Event/webinar marketing00 Ratings10.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Braze
-
Ratings
Mailchimp
10.0
2 Ratings
Social sharing and campaigns00 Ratings10.02 Ratings
Social profile integration00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Braze
-
Ratings
Mailchimp
7.6
407 Ratings
Dashboards00 Ratings7.662 Ratings
Standard reports00 Ratings8.1407 Ratings
Custom reports00 Ratings7.240 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Braze
-
Ratings
Mailchimp
8.1
2 Ratings
API00 Ratings8.72 Ratings
Role-based workflow & approvals00 Ratings10.01 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.12 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.12 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
User Ratings
BrazeMailchimp
Likelihood to Recommend
9.1
(26 ratings)
8.1
(445 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(49 ratings)
Usability
-
(0 ratings)
8.4
(335 ratings)
Availability
-
(0 ratings)
10.0
(8 ratings)
Performance
-
(0 ratings)
10.0
(10 ratings)
Support Rating
8.2
(40 ratings)
10.0
(16 ratings)
Implementation Rating
-
(0 ratings)
8.8
(40 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(3 ratings)
Product Scalability
-
(0 ratings)
9.3
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BrazeMailchimp
Likelihood to Recommend
Braze
Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.
Read full review
Mailchimp
I was first time user of Mailchimp and I really liked the product. Only thing I was looking for was it should have more features in free trial also so that it helps understand this software more while using on daily basis and which would later be converted to paid subscription depending on requirement.
Read full review
Pros
Braze
  • Is constantly improving all its features.
  • Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
  • Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
  • Has a strong community, where anyone can ask everything and other peers can contribute.
Read full review
Mailchimp
  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review
Cons
Braze
  • Braze could offer more tier based cost effective solutions for users who only integrate minimally.
  • I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
  • Reporting without exporting to a CSV perhaps a more cloud-based reporting option.
Read full review
Mailchimp
  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review
Likelihood to Renew
Braze
No answers on this topic
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Braze
No answers on this topic
Mailchimp
The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
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Reliability and Availability
Braze
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Braze
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Braze
We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Braze
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Braze
Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.
Read full review
Mailchimp
Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
Read full review
Scalability
Braze
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Read full review
Mailchimp
  • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
  • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
  • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
Read full review