Braze vs Mailchimp | TrustRadius

What users are saying about

Score 8 out of 10

Based on 42 reviews and ratings

Score 8.2 out of 10

Based on 2186 reviews and ratings

Feature Rating Comparison

Braze

Mailchimp

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Braze

Mailchimp

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Braze

Mailchimp

Calendaring

Event/webinar marketing

Braze

Mailchimp

Social sharing and campaigns

Social profile integration

Braze

Mailchimp

Dashboards

Standard reports

Custom reports

Braze

Mailchimp

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Personalized customer journey
Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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Jackson Yomogida

Marketing Manager

Dave - Banking For HumansInternet, 51-200 employees

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Lead forms and Landing Pages are easy to create and manage
It's possible to customize the email templates within the HTML for a truly custom experience, if wanted.
The option to use journeys, which is available in most of the larger email platforms like HubSpot or SalesForce Marketing Cloud, is really handy, and much more affordable than using some of the larger platforms.
It easily integrates with most other major digital tools.

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Annette Giordano

Owner and Principal

Blue Horse Digital Marketing, LLCMarketing & Advertising, 1-10 employees

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Cons

If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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Verified User

Employee in Information Technology

Information Technology and Services Company, 10,001+ employees

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Tagging and audiences could be improved upon. while easy to workaround (if you have the brain for that), I do wish I were able to segment subscribers a bit better.
While I understand the pricing, I wish it were tiered differently. Getting penalized for being more successful and increasing your audience size is both a blessing and a curse. If anything, I wish the tiers were divided into more levels, allowing for someone to increase subscribers but not have to pay a substantial amount more until they reach the next tier limit
marketing automations would be something worth developing more.

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Verified User

Employee in Other

Financial Services Company, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Mailchimp 9.1

Based on 49 answers

We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.

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Harrison Pershing

Digital Marketing Strategist

CaseMetrixLegal Services, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

Mailchimp 8.6

Based on 267 answers

The UI is not intuitive at first, but once you get going you figure out where things are. When we first started using MailChimp for the onboarding process there was a lot of confusion as they had just changed their terminology and the support team was out of sync with the documentation.

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Verified User

Employee in Customer Service

Retail Company, 11-50 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Mailchimp 10.0

Based on 8 answers

I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime

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Risk Manager, and Insurance Agent

Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees

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Performance

No score

No answers yet

No answers on this topic

Mailchimp 10.0

Based on 10 answers

I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools

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Risk Manager, and Insurance Agent

Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees

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Support Rating

Braze 8.2

Based on 40 answers

Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

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CRM Manager

BirdInternet, 201-500 employees

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Mailchimp 10.0

Based on 16 answers

Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!

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Owner

Patterson-Robbins and Company LLCMarket Research, 1-10 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Mailchimp 8.8

Based on 40 answers

It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.

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Digital Marketing Specialist

Thoughtprocess InteractiveInternet, 11-50 employees

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Alternatives Considered

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.

If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.

-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.

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Verified User

Team Lead in Marketing

Transportation/Trucking/Railroad Company, 501-1000 employees

View all 21 answers on this topic

I used MailKitchen earlier but my experience was very bad with it. That was not at all user friendly software. The email bounce rate was very high in that software. After that I signed up in Mailchimp and I was amazed to see its user interface. Its very easy to understand and It has all the features to create a good email campaign.

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Vijendr Warankar

Insurance Professional

Vila ConsultingInsurance, 1-10 employees

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Scalability

No score

No answers yet

No answers on this topic

Mailchimp 9.3

Based on 4 answers

Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.

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Risk Manager, and Insurance Agent

Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees

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Return on Investment

Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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Growth / Nurture Strategist

IBMInformation Technology and Services, 10,001+ employees

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It has allowed us to save over $100/month that we were paying another email platform, wherein we could just use the free version of Mailchimp
It has improved communication with reps and therefore less time and money spent on distractions and unnecessary communications.

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Verified User

Manager in Marketing

Information Technology & Services Company, 11-50 employees

View all 378 answers on this topic

Screenshots

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See All (6) Mailchimp Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Braze

Mailchimp

Braze

Mailchimp

Braze

Mailchimp

Braze

Mailchimp

Braze

Mailchimp

Braze

Mailchimp

Braze

Mailchimp

Braze

Mailchimp

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